Rascasse Audience Intelligence

Patrick Mahomes Audience in United States

A data profile of the people who buy, follow and care about Patrick Mahomes in United States — modelled from more than twelve digital signal sources. Patrick Mahomes has an estimated audience of 10,254,058 people in United States.

#40among American football in United States#184among Person in United States#277in Sports

The average Patrick Mahomes fan in United States is 34.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Aaron Rodgers, Russell Wilson, Dak Prescott, with strongest over-indexing on Aaron Rodgers (8.32× the country average).

Demographically, the Patrick Mahomes audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patrick Mahomes fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patrick Mahomes profile in United States.

Audience size
10.3M
in United States
Gender
40.7%♀
59.3% male
Age
34.7
average years
Country rank
#3488
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patrick Mahomes fans

40.7% are female, 59.3% are male, average age 34.7.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Patrick Mahomes audience in United States
MetricValue
Female40.7%
Male59.3%
Average age34.7
Estimated audience size10,254,058
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Patrick Mahomes audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Patrick Mahomes audience comes from United States.

Worldwide audience distribution share by country for Patrick Mahomes
CountryShare
United States80.0%
Canada3.6%
Mexico2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patrick Mahomes audience in United States is strongest.

Fig. 05

Top regions by affinity

Patrick Mahomes fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K3.27×
02Missouri~400K2.60×
03Nebraska~80K1.53×
04Iowa~100K1.41×
05South Dakota~30K1.20×
06Arkansas~100K1.14×
07Pennsylvania~400K1.09×
08Oklahoma~100K1.07×
09Mississippi~90K1.07×
10Texas~1M1.05×
11North Dakota~20K1.05×
12Louisiana~100K1.04×
13Colorado~200K1.01×
14West Virginia~50K1.00×
15Indiana~200K0.98×
16Maryland~200K0.98×
17Minnesota~100K0.97×
18Alabama~100K0.97×
19Ohio~300K0.96×
20Illinois~300K0.95×
21Michigan~300K0.95×
22Arizona~200K0.93×
23New Mexico~50K0.93×
24Montana~30K0.93×
25Virginia~200K0.92×
26Delaware~30K0.92×
27Wyoming~10K0.92×
28Tennessee~200K0.91×
29South Carolina~100K0.91×
30Wisconsin~100K0.91×
31Kentucky~100K0.91×
32New Jersey~200K0.90×
33North Carolina~300K0.88×
34Georgia~300K0.87×
35Massachusetts~200K0.85×
36Idaho~50K0.85×
37Rhode Island~30K0.85×
38Florida~600K0.84×
39Connecticut~90K0.83×
40New Hampshire~40K0.83×
41New York~500K0.81×
42Maine~30K0.80×
43Nevada~80K0.79×
44Washington, District of Columbia~30K0.78×
45Utah~70K0.77×
46Washington~200K0.72×
47Hawaii~30K0.71×
48Oregon~80K0.67×
49California~800K0.66×
50Alaska~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Patrick Mahomes, United States
0.66×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patrick Mahomes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patrick Mahomes audience
#·InterestCategoryAffinity×
01Tony RomoSports12.28×
02Eli ManningSports10.78×
03Russell WilsonSports9.24×
04Aaron RodgersSports8.32×
05Dak PrescottSports7.76×
06Peyton ManningSports6.54×
07Baker MayfieldSports6.27×
08Tom BradySports5.54×
09San Francisco 49ersSports4.68×
10Tampa Bay BuccaneersSports3.53×
11Miami DolphinsSports3.22×
12Seattle SeahawksSports3.14×
13Buffalo BillsSports3.03×
14Denver BroncosSports2.92×
15Kansas City ChiefsSports2.91×
16Green Bay PackersSports2.58×
17Pittsburgh SteelersSports2.56×
18CBS SportsMovies & TV2.32×
19FIFA World CupSports1.72×
20NFLSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patrick Mahomes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patrick Mahomes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Early Adopter MentalityPOWER1.30×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patrick Mahomes audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
CreativityOPEN0.81×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patrick Mahomes have in United States?

Patrick Mahomes has an estimated audience of 10,254,058 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Patrick Mahomes fans?

40.7% of Patrick Mahomes fans are female, 59.3% are male, with an average age of 34.7 years.

03

Which brands do Patrick Mahomes fans like most?

Patrick Mahomes fans show strongest brand affinity for Aaron Rodgers (8.32×), Russell Wilson (9.24×), and Dak Prescott (7.76×) over the country average.

04

Where do Patrick Mahomes fans live in United States?

Patrick Mahomes fans in United States are most concentrated in Texas (reach ~1M), California (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Patrick Mahomes fans also like?

Beyond Patrick Mahomes itself, the audience over-indexes on Russell Wilson (9.24×), Dak Prescott (7.76×), San Francisco 49ers (4.68×), and NFL (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Patrick Mahomes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patrick Mahomes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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