Patrick Mahomes Audience in United States

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Patrick Mahomes has an estimated audience of 10,967,542 people in United States. 43.8% are female, 56.2% are male, average age 35.8. Top regions: Texas, California, Florida. Top brand affinities: Alaska, Elsword, Goop, Governor of Michigan, Mathcore.

The average Patrick Mahomes fan in United States is 35.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Alaska, Elsword, Goop, with strongest over-indexing on Alaska (2.55× the country average). Demographically, the Patrick Mahomes audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Patrick Mahomes fans

Demographic split for Patrick Mahomes audience in United States
MetricValue
Female43.8%
Male56.2%
Average age35.8
Estimated audience size10,967,542

Audience persona

The typical Patrick Mahomes fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Patrick Mahomes in United States
RegionReachAffinity
Texas1,041,8631.1×
California867,6810.72×
Florida672,9850.91×
New York541,4880.88×
Pennsylvania433,5901.17×
Missouri431,5072.44×
Illinois374,8281.03×
Ohio336,5491×
Georgia317,4820.94×
North Carolina304,1340.92×
Michigan294,5151.03×
New Jersey276,2170.99×
Virginia260,5160.98×
Kansas247,7812.87×
Arizona220,5650.98×
Tennessee204,8920.93×
Indiana196,5330.98×
Maryland195,5101.04×
Massachusetts183,2580.85×
Colorado169,6940.98×
Washington163,2610.74×
Minnesota159,9021.02×
Alabama158,8511.04×
Louisiana153,0461.08×
Wisconsin152,7460.93×
South Carolina152,2840.92×
Oklahoma128,0431.05×
Kentucky125,5980.91×
Iowa122,3741.35×
Arkansas97,9801.08×
Mississippi96,7381.07×
Connecticut95,4800.87×
Oregon84,1360.67×
Nevada83,6700.79×
Nebraska79,0301.44×
Utah76,2700.78×
West Virginia50,1810.98×
New Mexico48,1820.88×
Idaho44,9790.82×
New Hampshire34,3370.79×
Hawaii33,6290.71×
Maine30,1530.77×
Rhode Island29,1050.83×
South Dakota28,0741.11×
Delaware27,7350.92×
Washington, District of Columbia26,6430.81×
Montana25,9830.85×
North Dakota22,1700.98×
Alaska14,5620.62×
Wyoming13,2350.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patrick Mahomes audience
BrandAffinityCategory
Alaska2.55×Travel & Leisure
Elsword22.69×Games
Goop5×Internet & Social Media
Governor of Michigan6.33×Politics & Society
Mathcore6.63×Music & Radio
Grinch3.25×Movies & TV
Hipster7.04×Politics & Society
Wok4.65×Food & Beverages
Graham Greene (actor)4.14×
Google Home4.14×Technology & Electronics
Ken Griffey Jr.4.98×Sports
Harlow7.39×Travel & Leisure
Fairy godmother4.62×Literature
No Escape (1994 film)6.88×Movies & TV
Noodle (Gorillaz)2.1×Music & Radio
Vocal harmony2.63×Music & Radio
Hibachi4.5×Food & Beverages
Pro-Ject2.3×Music & Radio
Guitarist (magazine)6.16×Music & Radio
JDSU1.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patrick Mahomes audience
TraitClusterScore
Risk AppetiteTHRILL1.38
Luxury OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.24
Sports ActivityPOWER1.13
ExtroversionTHRILL1.04
Social Media UsageJOY1

Worldwide distribution

Worldwide audience distribution share by country for Patrick Mahomes
CountryShare
United States80.1%
Canada3.8%
Germany2.0%

See Patrick Mahomes audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Patrick Mahomes have in United States?

Patrick Mahomes has an estimated audience of 10,967,542 people in United States, concentrated in Texas and California.

What is the gender split and age of Patrick Mahomes fans?

43.8% of Patrick Mahomes fans are female, 56.2% are male, with an average age of 35.8 years.

Which brands do Patrick Mahomes fans like most?

Patrick Mahomes fans show strongest brand affinity for Alaska (2.55×), Elsword (22.69×), and Goop (5×) over the country average.

Where do Patrick Mahomes fans live in United States?

Patrick Mahomes fans in United States are most concentrated in Texas (reach 1,041,863), California (reach 867,681), and Florida (reach 672,985). These three regions account for the largest share of the active audience.

What other brands do Patrick Mahomes fans also like?

Beyond Patrick Mahomes itself, the audience over-indexes on Elsword (22.69×), Goop (5×), Governor of Michigan (6.33×), and Mathcore (6.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patrick Mahomes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.