Porz Audience in Germany

Porz logo

Porz has an estimated audience of 306,239 people in Germany. 57.5% are female, 42.5% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities: Ordinary People, Collectable, Jack White, Time (magazine), Brunello Cucinelli.

The average Porz fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities include Ordinary People, Collectable, Jack White, with strongest over-indexing on Ordinary People (22.13× the country average). Demographically, the Porz audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party

Demographics of Porz fans

Demographic split for Porz audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age43.9
Estimated audience size306,239

Audience persona

The typical Porz fan in Germany is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Ordinary People.

Top regions in Germany

Top regions ranked by reach for Porz in Germany
RegionReachAffinity
Nordrhein-Westfalen229,6807.11×
Bayern23,8620.48×
Rheinland-Pfalz23,3781.52×
Baden-Württemberg22,2690.53×
Hessen20,4140.87×
Niedersachsen17,9880.6×
Sachsen7,0020.47×
Berlin6,7830.5×
Schleswig-Holstein5,1390.47×
Thüringen4,2180.54×
Brandenburg4,0660.43×
Hamburg3,5380.51×
Sachsen-Anhalt3,3350.42×
Mecklenburg-Vorpommern2,4230.41×
Saarland2,4090.64×
Bremen1,2750.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porz audience
BrandAffinityCategory
Ordinary People22.13×Movies & TV
Collectable1.61×Kids & Family
Jack White1.75×Movies & TV
Time (magazine)1.63×News
Brunello Cucinelli1.97×Fashion & Accessoires
Filmweb2.81×Movies & TV
Zamalek SC1.77×Sports
Nutritional yeast1.65×Food & Beverages
TVP11.88×Movies & TV
FilGoal2.26×Sports
Johanna Spyri3.07×Literature
Kingdom of Judah1.66×Politics & Society
Radio Sarajevo1.57×Music & Radio
Adult stem cell2.96×Health
Martha Higareda1.56×Movies & TV
JD Institute of Fashion Technology1.62×Business & Career
El Universal (Mexico City)1.93×News
Cachaça1.72×Food & Beverages
Treviso1.57×Travel & Leisure
El Economista1.7×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porz audience
TraitClusterScore
Community OrientationOPEN1.61
Family OrientationCONSERVATISM1.54
Pet OwnershipJOY1.29
PatriotismCONSERVATISM1.11
Need for SecurityCONSERVATISM1.11
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Porz
CountryShare
Germany84.3%
India3.6%
United States2.4%

See Porz audiences in other countries

More Travel & Leisure audiences in Germany

Frequently asked questions

How many fans does Porz have in Germany?

Porz has an estimated audience of 306,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Porz fans?

57.5% of Porz fans are female, 42.5% are male, with an average age of 43.9 years.

Which brands do Porz fans like most?

Porz fans show strongest brand affinity for Ordinary People (22.13×), Collectable (1.61×), and Jack White (1.75×) over the country average.

Where do Porz fans live in Germany?

Porz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,680), Bayern (reach 23,862), and Rheinland-Pfalz (reach 23,378). These three regions account for the largest share of the active audience.

What other brands do Porz fans also like?

Beyond Porz itself, the audience over-indexes on Collectable (1.61×), Jack White (1.75×), Time (magazine) (1.63×), and Brunello Cucinelli (1.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.