Pretty flowers Audience in Germany
Pretty flowers has an estimated audience of 502,402 people in Germany. 70.3% are female, 29.7% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Gil Ofarim, Natural rubber, Nurse education.
The average Pretty flowers fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Gil Ofarim, with strongest over-indexing on Progressive rock (3.78× the country average). Demographically, the Pretty flowers audience skews more female with an average age of 35.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pretty flowers fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 35.8 |
| Estimated audience size | 502,402 |
Audience persona
The typical Pretty flowers fan in Germany is more female, around 35.8 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,336 | 0.96× |
| Bayern | 71,205 | 0.88× |
| Baden-Württemberg | 70,990 | 1.04× |
| Hessen | 42,537 | 1.11× |
| Niedersachsen | 34,223 | 0.7× |
| Rheinland-Pfalz | 26,004 | 1.03× |
| Berlin | 23,768 | 1.06× |
| Brandenburg | 15,115 | 0.97× |
| Sachsen | 13,576 | 0.55× |
| Schleswig-Holstein | 13,363 | 0.74× |
| Sachsen-Anhalt | 12,355 | 0.95× |
| Thüringen | 10,686 | 0.83× |
| Mecklenburg-Vorpommern | 9,128 | 0.95× |
| Saarland | 9,074 | 1.47× |
| Bremen | 8,904 | 2.07× |
| Hamburg | 7,727 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.78× | Music & Radio |
| Artistic inspiration | 2.79× | Arts & Culture |
| Gil Ofarim | 2.09× | Music & Radio |
| Natural rubber | 3.36× | Cars & Mobility |
| Nurse education | 3.48× | Kids & Family |
| Product design | 2.1× | Business & Career |
| Collectable | 1.73× | Kids & Family |
| Cachorro | 3.43× | Pets & Animals |
| Cynthia Erivo | 2.96× | Movies & TV |
| Whataburger | 4.07× | Food & Beverages |
| Home Delivery | 1.92× | Food & Beverages |
| Ipekyol | 2.71× | Shopping |
| Kippah | 3.25× | Fashion & Accessoires |
| Sixx | 1.92× | Movies & TV |
| Wolverine (comics) | 3.37× | Literature |
| Caprivi Strip | 5.87× | |
| Information sensitivity | 3.17× | Technology & Electronics |
| Indigenous Australian art | 3.48× | Arts & Culture |
| Celtic punk | 4.48× | Music & Radio |
| Liberace | 3.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.17 |
| Design Affinity | PREMIUM | 2.14 |
| Sustainability | BALANCE | 2.01 |
| Urban Lifestyle | OPEN | 1.78 |
| Individualism | JOY | 1.72 |
| Sports Activity | POWER | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 8.9% |
| United Kingdom | 7.7% |
See Pretty flowers audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pretty flowers have in Germany?
Pretty flowers has an estimated audience of 502,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pretty flowers fans?
70.3% of Pretty flowers fans are female, 29.7% are male, with an average age of 35.8 years.
Which brands do Pretty flowers fans like most?
Pretty flowers fans show strongest brand affinity for Progressive rock (3.78×), Artistic inspiration (2.79×), and Gil Ofarim (2.09×) over the country average.
Where do Pretty flowers fans live in Germany?
Pretty flowers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,336), Bayern (reach 71,205), and Baden-Württemberg (reach 70,990). These three regions account for the largest share of the active audience.
What other brands do Pretty flowers fans also like?
Beyond Pretty flowers itself, the audience over-indexes on Artistic inspiration (2.79×), Gil Ofarim (2.09×), Natural rubber (3.36×), and Nurse education (3.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pretty flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.