Psoriasis Awareness Audience in Germany
Psoriasis Awareness has an estimated audience of 571,898 people in Germany. 77.3% are female, 22.7% are male, average age 48.3. Top brand affinities: Arthritis awareness, Therapy, Gala, Wetter.com, Rossmann.
Top brand affinities include Arthritis awareness, Therapy, Gala, with strongest over-indexing on Arthritis awareness (13.19× the country average). Demographically, the Psoriasis Awareness audience skews more female with an average age of 48.3, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Health · Type: Topic
Demographics of Psoriasis Awareness fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 48.3 |
| Estimated audience size | 571,898 |
Audience persona
The typical Psoriasis Awareness fan in Germany is more female, around 48.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Arthritis awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arthritis awareness | 13.19× | Health |
| Therapy | 4.58× | Health |
| Gala | 3.56× | News |
| Wetter.com | 3.49× | Home & Garden |
| Rossmann | 3.54× | Shopping |
| Commerzbank | 3.29× | Business & Career |
| Cholesterol | 7.63× | Food & Beverages |
| Storm of Love | 4.69× | Movies & TV |
| Supernaturals | 5.19× | Health |
| Aral AG | 2.81× | Cars & Mobility |
| Germany | 1.76× | Travel & Leisure |
| Obi (store) | 2.3× | Shopping |
| Schlager music | 3.33× | Music & Radio |
| Bild | 2.08× | News |
| Shop Apotheke | 3.64× | Shopping |
| ImmoScout24 | 2.58× | Home & Garden |
| Ulla Popken | 4.67× | Fashion & Accessoires |
| QVC | 3.48× | Movies & TV |
| Diabetes mellitus awareness | 6.91× | Health |
| REWE | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Mindfulness | BALANCE | 1.78 |
| Need for Security | CONSERVATISM | 1.57 |
| Family Orientation | CONSERVATISM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Pet Ownership | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.8% |
| United Kingdom | 5.7% |
| Philippines | 4.1% |
See Psoriasis Awareness audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Psoriasis Awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.