A data profile of the people who buy, follow and care about Psoriasis Awareness in Germany — modelled from more than twelve digital signal sources. Psoriasis Awareness has an estimated audience of 571,898 people in Germany.
Psoriasis Awareness has an estimated audience of 571,898 people in Germany. 77.3% are female, 22.7% are male, average age 48.3. Top brand affinities: Arthritis awareness, Therapy, Rossmann, Commerzbank, Cholesterol.
Top brand affinities include Arthritis awareness, Therapy, Rossmann, with strongest over-indexing on Arthritis awareness (13.19× the country average).
Demographically, the Psoriasis Awareness audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle.
The typical Psoriasis Awareness fan in Germany is more female, around 48.3 years old, with strong Family Orientation tendencies and a notable affinity for Arthritis awareness.
The key figures that characterise the Psoriasis Awareness profile in Germany.
77.3% are female, 22.7% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 48.3 |
| Estimated audience size | 571,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 8% | |
| 30-39 | 13% | |
| 40-49 | 26% | |
| 50+ | 45% |
of the worldwide Psoriasis Awareness audience comes from Germany.
| Country | Share |
|---|---|
| United States | 44.8% |
| United Kingdom | 5.7% |
| Philippines | 4.1% |
The strongest cross-interests of the Psoriasis Awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arthritis awareness | Health | 13.19× | ||
| 02 | Cholesterol | Food & Beverages | 7.63× | ||
| 03 | Diabetes mellitus awareness | Health | 6.91× | ||
| 04 | Supernaturals | Health | 5.19× | ||
| 05 | Storm of Love | Movies & TV | 4.69× | ||
| 06 | Ulla Popken | Fashion & Accessoires | 4.67× | ||
| 07 | Therapy | Health | 4.58× | ||
| 08 | Shop Apotheke | Shopping | 3.64× | ||
| 09 | Rossmann | Shopping | 3.54× | ||
| 10 | Wetter.com | Home & Garden | 3.49× | ||
| 11 | QVC | Movies & TV | 3.48× | ||
| 12 | Schlager music | Music & Radio | 3.33× | ||
| 13 | Commerzbank | Business & Career | 3.29× | ||
| 14 | Fielmann | Health | 3.25× | ||
| 15 | Tchibo | Shopping | 3.06× | ||
| 16 | ImmoScout24 | Home & Garden | 2.58× | ||
| 17 | Obi (store) | Shopping | 2.30× | ||
| 18 | REWE | Shopping | 2.14× | ||
| 19 | Bild | News | 2.08× | ||
| 20 | Germany | Travel & Leisure | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.46× | |
| Healthy Lifestyle | BALANCE | 1.44× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Individualism | JOY | 0.52× | |
| Risk Appetite | THRILL | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Psoriasis Awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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