A data profile of the people who buy, follow and care about Radio Lippe in Germany — modelled from more than twelve digital signal sources. Radio Lippe has an estimated audience of 1,308,659 people in Germany.
The average Radio Lippe fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein.
Top brand affinities include Nature, Tagesschau, Family, with strongest over-indexing on Nature (2.37× the country average).
Demographically, the Radio Lippe audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Radio Lippe fan in Germany is balanced, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
The key figures that characterise the Radio Lippe profile in Germany.
52.3% are female, 47.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.6 |
| Estimated audience size | 1,308,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Radio Lippe audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 98.9% |
| Spain | 0.2% |
| Netherlands | 0.1% |
Where the Radio Lippe audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1M | 10.61× | |
| 02 | Niedersachsen | ~300K | 2.15× | |
| 03 | Hamburg | ~30K | 0.85× | |
| 04 | Schleswig-Holstein | ~30K | 0.66× | |
| 05 | Saarland | ~9K | 0.57× | |
| 06 | Bremen | ~6K | 0.51× | |
| 07 | Mecklenburg-Vorpommern | ~10K | 0.38× | |
| 08 | Thüringen | ~10K | 0.36× | |
| 09 | Brandenburg | ~10K | 0.35× | |
| 10 | Sachsen-Anhalt | ~10K | 0.33× | |
| 11 | Hessen | ~30K | 0.25× | |
| 12 | Rheinland-Pfalz | ~20K | 0.24× | |
| 13 | Sachsen | ~10K | 0.23× | |
| 14 | Berlin | ~10K | 0.22× | |
| 15 | Baden-Württemberg | ~30K | 0.15× | |
| 16 | Bayern | ~30K | 0.14× |
The strongest cross-interests of the Radio Lippe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 7.85× | ||
| 02 | Fox News Channel | Movies & TV | 7.85× | ||
| 03 | Volunteering | Politics & Society | 2.70× | ||
| 04 | Nature | Home & Garden | 2.37× | ||
| 05 | Vacations | Travel & Leisure | 2.17× | ||
| 06 | Breaking news | Movies & TV | 2.12× | ||
| 07 | Telegram | Internet & Social Media | 2.00× | ||
| 08 | North Rhine-Westphalia | Travel & Leisure | 1.97× | ||
| 09 | Tagesschau | Movies & TV | 1.96× | ||
| 10 | Focus | News | 1.87× | ||
| 11 | Family | Kids & Family | 1.84× | ||
| 12 | Transfermarkt | Sports | 1.83× | ||
| 13 | Technology & Electronics | 1.73× | |||
| 14 | Desserts | Food & Beverages | 1.70× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.69× | ||
| 16 | Local news | News | 1.63× | ||
| 17 | Kitchen | Home & Garden | 1.62× | ||
| 18 | German language | Politics & Society | 1.60× | ||
| 19 | Düsseldorf | Travel & Leisure | 1.57× | ||
| 20 | Online newspaper | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Extroversion | THRILL | 1.31× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.88× | |
| Creativity | OPEN | 0.89× |
Radio Lippe has an estimated audience of 1,308,659 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
52.3% of Radio Lippe fans are female, 47.7% are male, with an average age of 40.6 years.
Radio Lippe fans show strongest brand affinity for Nature (2.37×), Tagesschau (1.96×), and Family (1.84×) over the country average.
Radio Lippe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Niedersachsen (reach ~300K), and Schleswig-Holstein (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Radio Lippe itself, the audience over-indexes on Tagesschau (1.96×), Family (1.84×), Vacations (2.17×), and Volunteering (2.7×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Radio Lippe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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