Radio Mainwelle Audience in Germany
Radio Mainwelle has an estimated audience of 286,525 people in Germany. 53.1% are female, 46.9% are male, average age 40.4. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Stradivarius, Progressive rock, Israel, Škoda Kodiaq, KLIX (AM).
The average Radio Mainwelle fan in Germany is 40.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Stradivarius, Progressive rock, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Radio Mainwelle audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Mainwelle fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 286,525 |
Audience persona
The typical Radio Mainwelle fan in Germany is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 214,894 | 14.25× |
| Baden-Württemberg | 6,690 | 0.17× |
| Hessen | 5,644 | 0.26× |
| Nordrhein-Westfalen | 5,308 | 0.08× |
| Niedersachsen | 2,965 | 0.11× |
| Sachsen | 1,968 | 0.14× |
| Berlin | 1,589 | 0.12× |
| Thüringen | 989 | 0.14× |
| Hamburg | 902 | 0.14× |
| Rheinland-Pfalz | 901 | 0.06× |
| Schleswig-Holstein | 677 | 0.07× |
| Mecklenburg-Vorpommern | 507 | 0.09× |
| Sachsen-Anhalt | 480 | 0.06× |
| Saarland | 403 | 0.11× |
| Brandenburg | 374 | 0.04× |
| Bremen | 360 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.74× | Music & Radio |
| Israel | 1.62× | Travel & Leisure |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| KLIX (AM) | 1.76× | Music & Radio |
| Home Delivery | 1.88× | Food & Beverages |
| Figure painting (hobby) | 2.16× | Arts & Culture |
| Oliver Kahn | 1.61× | Sports |
| Volvo V60 | 1.99× | Cars & Mobility |
| Zagreb | 1.66× | Travel & Leisure |
| Theocracy | 4.16× | Music & Radio |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Glashütte | 1.62× | Travel & Leisure |
| Viator | 2.2× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Phil Campbell (musician) | 1.76× | Music & Radio |
| Huck (magazine) | 3.18× | Internet & Social Media |
| Headhunters (film) | 1.53× | Movies & TV |
| Information sensitivity | 1.7× | Technology & Electronics |
| Hakone, Kanagawa | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.24 |
| Pet Ownership | JOY | 1.18 |
| Community Orientation | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| Italy | 0.2% |
| Austria | 0.1% |
See Radio Mainwelle audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Mainwelle have in Germany?
Radio Mainwelle has an estimated audience of 286,525 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Radio Mainwelle fans?
53.1% of Radio Mainwelle fans are female, 46.9% are male, with an average age of 40.4 years.
Which brands do Radio Mainwelle fans like most?
Radio Mainwelle fans show strongest brand affinity for Stradivarius (1.97×), Progressive rock (1.74×), and Israel (1.62×) over the country average.
Where do Radio Mainwelle fans live in Germany?
Radio Mainwelle fans in Germany are most concentrated in Bayern (reach 214,894), Baden-Württemberg (reach 6,690), and Hessen (reach 5,644). These three regions account for the largest share of the active audience.
What other brands do Radio Mainwelle fans also like?
Beyond Radio Mainwelle itself, the audience over-indexes on Progressive rock (1.74×), Israel (1.62×), Škoda Kodiaq (1.54×), and KLIX (AM) (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Mainwelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.