Radio Westfalica Audience in Germany
Radio Westfalica has an estimated audience of 717,187 people in Germany. 52.1% are female, 47.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein. Top brand affinities: Progressive rock, Stradivarius, Pillow, Home Delivery, KLIX (AM).
The average Radio Westfalica fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein. Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (2.51× the country average). Demographically, the Radio Westfalica audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Westfalica fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.5 |
| Estimated audience size | 717,187 |
Audience persona
The typical Radio Westfalica fan in Germany is balanced, around 42.5 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 537,890 | 10.1× |
| Niedersachsen | 230,190 | 3.3× |
| Schleswig-Holstein | 11,843 | 0.46× |
| Hessen | 11,348 | 0.21× |
| Hamburg | 11,028 | 0.68× |
| Bayern | 9,538 | 0.08× |
| Baden-Württemberg | 7,639 | 0.08× |
| Berlin | 4,858 | 0.15× |
| Rheinland-Pfalz | 3,820 | 0.11× |
| Sachsen | 2,826 | 0.08× |
| Mecklenburg-Vorpommern | 2,328 | 0.17× |
| Brandenburg | 1,900 | 0.09× |
| Bremen | 1,685 | 0.27× |
| Sachsen-Anhalt | 1,537 | 0.08× |
| Thüringen | 1,385 | 0.08× |
| Saarland | 485 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.51× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.61× | Home & Garden |
| Home Delivery | 1.65× | Food & Beverages |
| KLIX (AM) | 1.5× | Music & Radio |
| Keeper (password manager) | 1.83× | Technology & Electronics |
| Esra Erol | 2.36× | Movies & TV |
| Volvo V60 | 1.9× | Cars & Mobility |
| Figure painting (hobby) | 1.63× | Arts & Culture |
| Theocracy | 4.03× | Music & Radio |
| Glashütte | 1.59× | Travel & Leisure |
| The Equalizer | 1.76× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Competitive dance | 1.89× | Sports |
| Viator | 2.11× | Travel & Leisure |
| Huck (magazine) | 3.21× | Internet & Social Media |
| Phil Campbell (musician) | 1.66× | Music & Radio |
| Throne of Glass | 1.77× | Literature |
| Information sensitivity | 1.67× | Technology & Electronics |
| Homesteading | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.33 |
| Indulgence | JOY | 1.22 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Pet Ownership | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.15 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.1% |
| Spain | 0.1% |
| Denmark | 0.1% |
See Radio Westfalica audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Westfalica have in Germany?
Radio Westfalica has an estimated audience of 717,187 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Radio Westfalica fans?
52.1% of Radio Westfalica fans are female, 47.9% are male, with an average age of 42.5 years.
Which brands do Radio Westfalica fans like most?
Radio Westfalica fans show strongest brand affinity for Progressive rock (2.51×), Stradivarius (1.97×), and Pillow (1.61×) over the country average.
Where do Radio Westfalica fans live in Germany?
Radio Westfalica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 537,890), Niedersachsen (reach 230,190), and Schleswig-Holstein (reach 11,843). These three regions account for the largest share of the active audience.
What other brands do Radio Westfalica fans also like?
Beyond Radio Westfalica itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.61×), Home Delivery (1.65×), and KLIX (AM) (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Westfalica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.