Raffaello (confection) Audience in Germany
Raffaello (confection) has an estimated audience of 274,107 people in Germany. 80.9% are female, 19.1% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Home Office, Mothercare, VfL Wolfsburg.
The average Raffaello (confection) fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Home Office, with strongest over-indexing on Rossmann (2.17× the country average). Demographically, the Raffaello (confection) audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Raffaello (confection) fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 33.0 |
| Estimated audience size | 274,107 |
Audience persona
The typical Raffaello (confection) fan in Germany is more female, around 33.0 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,972 | 1.2× |
| Bayern | 48,850 | 1.11× |
| Baden-Württemberg | 42,079 | 1.13× |
| Niedersachsen | 28,131 | 1.06× |
| Hessen | 25,609 | 1.23× |
| Rheinland-Pfalz | 14,182 | 1.03× |
| Berlin | 13,319 | 1.09× |
| Sachsen | 11,925 | 0.89× |
| Schleswig-Holstein | 9,135 | 0.93× |
| Brandenburg | 7,107 | 0.84× |
| Hamburg | 6,682 | 1.08× |
| Sachsen-Anhalt | 6,091 | 0.86× |
| Thüringen | 5,751 | 0.82× |
| Mecklenburg-Vorpommern | 4,077 | 0.78× |
| Saarland | 2,883 | 0.86× |
| Bremen | 2,620 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.17× | Shopping |
| Artistic inspiration | 2.92× | Arts & Culture |
| Home Office | 2.4× | Business & Career |
| Mothercare | 3.33× | Kids & Family |
| VfL Wolfsburg | 2.74× | Sports |
| Go for It (film) | 14.14× | Movies & TV |
| Saving | 2.11× | Business & Career |
| Time (magazine) | 2.85× | News |
| Braun Büffel | 11.11× | Fashion & Accessoires |
| Pillow | 1.69× | Home & Garden |
| Zamalek SC | 6.15× | Sports |
| Progressive rock | 1.51× | Music & Radio |
| Ion Iliescu | 7.81× | Politics & Society |
| Sixx | 2.68× | Movies & TV |
| Bank account | 2.16× | Business & Career |
| Natural rubber | 1.67× | Cars & Mobility |
| Gaelic football | 3.22× | Sports |
| Epistle of Jude | 4.22× | Literature |
| Justice | 2.44× | Politics & Society |
| International University of Business Agriculture and Technology | 3.25× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.09 |
| Convenience Orientation | PREMIUM | 2.02 |
| Community Orientation | OPEN | 1.66 |
| Travelling | THRILL | 1.6 |
| Indulgence | JOY | 1.51 |
| Quality Awareness | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.6% |
| Brazil | 16.6% |
| Germany | 16.3% |
See Raffaello (confection) audiences in other countries
- Raffaello (confection) — United States
- Raffaello (confection) — United Kingdom
- Raffaello (confection) — France
- Raffaello (confection) — Italy
- Raffaello (confection) — Spain
- Raffaello (confection) — Brazil
- Raffaello (confection) — Japan
- Raffaello (confection) — South Korea
- Raffaello (confection) — India
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Raffaello (confection) have in Germany?
Raffaello (confection) has an estimated audience of 274,107 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raffaello (confection) fans?
80.9% of Raffaello (confection) fans are female, 19.1% are male, with an average age of 33.0 years.
Which brands do Raffaello (confection) fans like most?
Raffaello (confection) fans show strongest brand affinity for Rossmann (2.17×), Artistic inspiration (2.92×), and Home Office (2.4×) over the country average.
Where do Raffaello (confection) fans live in Germany?
Raffaello (confection) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,972), Bayern (reach 48,850), and Baden-Württemberg (reach 42,079). These three regions account for the largest share of the active audience.
What other brands do Raffaello (confection) fans also like?
Beyond Raffaello (confection) itself, the audience over-indexes on Artistic inspiration (2.92×), Home Office (2.4×), Mothercare (3.33×), and VfL Wolfsburg (2.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raffaello (confection). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.