Rascasse Audience Intelligence

Raffaello (confection) Target Market in Germany

A data profile of the people who buy, follow and care about Raffaello (confection) in Germany — modelled from more than twelve digital signal sources. Raffaello (confection) has an estimated audience of 272,713 people in Germany.

#14among Chocolate & cookies in Germany#2360among Brand in Germany#898in Food & Beverages

The average Raffaello (confection) fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mineral water, Nordsee, Deichmann, with strongest over-indexing on Mineral water (9.79× the country average).

Demographically, the Raffaello (confection) audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raffaello (confection) fan in Germany is more female, around 33.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raffaello (confection) profile in Germany.

Audience size
273K
in Germany
Gender
80.9%♀
19.1% male
Age
33.0
average years
Country rank
#18593
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raffaello (confection)

80.9% are female, 19.1% are male, average age 33.0.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Raffaello (confection) audience in Germany
MetricValue
Female80.9%
Male19.1%
Average age33.0
Estimated audience size272,713
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Raffaello (confection) audience in Germany
Age bracketShare%
16-1930%
20-2930%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Raffaello (confection) audience comes from Germany.

Worldwide audience distribution share by country for Raffaello (confection)
CountryShare
Italy21.4%
Brazil16.3%
Germany15.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raffaello (confection) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raffaello (confection) customers by region in Germany
#RegionReachAffinity×
01Hessen~20K1.19×
02Bremen~3K1.16×
03Nordrhein-Westfalen~70K1.15×
04Baden-Württemberg~40K1.09×
05Niedersachsen~30K1.07×
06Bayern~50K1.06×
07Hamburg~7K1.05×
08Berlin~10K1.04×
09Rheinland-Pfalz~10K1.03×
10Schleswig-Holstein~9K0.93×
11Saarland~3K0.93×
12Sachsen~10K0.90×
13Sachsen-Anhalt~6K0.89×
14Thüringen~6K0.88×
15Brandenburg~7K0.86×
16Mecklenburg-Vorpommern~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Raffaello (confection), Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raffaello (confection) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raffaello (confection) audience
#·InterestCategoryAffinity×
01HanutaFood & Beverages23.39×
02YoguretteFood & Beverages16.72×
03Ferrero RocherFood & Beverages12.02×
04Frozen foodFood & Beverages10.73×
05TefalHome & Garden10.57×
06Mineral waterFood & Beverages9.79×
07NordseeFood & Beverages7.15×
08Non-alcoholic beverageFood & Beverages6.88×
09AlltoursTravel & Leisure6.52×
10Dr. OetkerFood & Beverages5.33×
11Aral AGCars & Mobility3.28×
12DeichmannShopping3.07×
13PostbankBusiness & Career2.98×
14CHECK24Business & Career2.87×
15FlixBusCars & Mobility2.51×
16QVCMovies & TV2.31×
17TK MaxxShopping2.28×
18C&AShopping2.13×
19RossmannShopping1.79×
20EdekaShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raffaello (confection) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raffaello (confection) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.45×
Family OrientationCONSERVATISM1.74×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raffaello (confection) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
Early Adopter MentalityPOWER0.63×
SustainabilityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raffaello (confection)'s target market in Germany?

Raffaello (confection)'s target market in Germany covers an estimated 272,713 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raffaello (confection) customers?

80.9% of the Raffaello (confection) audience are female, 19.1% are male, with an average age of 33.0 years.

03

Which brands do Raffaello (confection) fans like most?

Raffaello (confection) fans show strongest brand affinity for Mineral water (9.79×), Nordsee (7.15×), and Deichmann (3.07×) over the country average.

04

Where do Raffaello (confection) fans live in Germany?

Raffaello (confection) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Raffaello (confection) fans also like?

Beyond Raffaello (confection) itself, the audience over-indexes on Nordsee (7.15×), Deichmann (3.07×), Non-alcoholic beverage (6.88×), and Ferrero Rocher (12.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in Germany

See Raffaello (confection) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raffaello (confection). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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