Reclaimed lumber Audience in Germany
Reclaimed lumber has an estimated audience of 311,641 people in Germany. 28.3% are female, 71.7% are male, average age 43.7. Top brand affinities: Home construction, Unique Gifts, Progressive rock, Birthday Gifts, Dog breed.
Top brand affinities include Home construction, Unique Gifts, Progressive rock, with strongest over-indexing on Home construction (2.49× the country average). Demographically, the Reclaimed lumber audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Category: Home & Garden · Type: Topic
Demographics of Reclaimed lumber fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 43.7 |
| Estimated audience size | 311,641 |
Audience persona
The typical Reclaimed lumber fan in Germany is more male, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.49× | Home & Garden |
| Unique Gifts | 3.03× | Shopping |
| Progressive rock | 3.36× | Music & Radio |
| Birthday Gifts | 2.93× | Kids & Family |
| Dog breed | 1.51× | Pets & Animals |
| Staycation | 6× | Home & Garden |
| Israel | 2.78× | Travel & Leisure |
| Haute Route | 19.8× | Sports |
| Stradivarius | 1.93× | Shopping |
| Hoosier | 19.91× | Politics & Society |
| Cynthia Erivo | 4.81× | Movies & TV |
| Touro College of Osteopathic Medicine | 19.91× | Business & Career |
| Christmas Gift | 1.81× | Kids & Family |
| Urban horticulture | 1.81× | Home & Garden |
| KLIX (AM) | 2.46× | Music & Radio |
| Centurion (film) | 4.84× | Movies & TV |
| Natural rubber | 1.97× | Cars & Mobility |
| Commercial mortgage | 1.73× | Business & Career |
| Kourou | 15.47× | Travel & Leisure |
| Ellmau | 7.39× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.09 |
| Early Adopter Mentality | POWER | 2.03 |
| DIY Mentality | THRILL | 1.86 |
| Career Orientation | POWER | 1.82 |
| Risk Appetite | THRILL | 1.59 |
| Sustainability | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| India | 14.4% |
| United Kingdom | 9.2% |
See Reclaimed lumber audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reclaimed lumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.