Reclaimed lumber Audience in Germany
Reclaimed lumber has an estimated audience of 311,641 people in Germany. 28.3% are female, 71.7% are male, average age 43.7. Top brand affinities: Bedroom furniture, Pokémon, Scale model, Wood carving, Career development.
Top brand affinities include Bedroom furniture, Pokémon, Scale model, with strongest over-indexing on Bedroom furniture (12.46× the country average). Demographically, the Reclaimed lumber audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Category: Home & Garden · Type: Topic
Demographics of Reclaimed lumber fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 43.7 |
| Estimated audience size | 311,641 |
Audience persona
The typical Reclaimed lumber fan in Germany is more male, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bedroom furniture | 12.46× | Home & Garden |
| Pokémon | 10.87× | Games |
| Scale model | 16.48× | Kids & Family |
| Wood carving | 12.15× | Home & Garden |
| Career development | 7.08× | Business & Career |
| Ryobi | 26.12× | Cars & Mobility |
| otoMoto.pl | 14.21× | Cars & Mobility |
| JACK & JONES | 19.91× | Fashion & Accessoires |
| Tesla Motors | 5.54× | Cars & Mobility |
| Maine Coon | 6.17× | Pets & Animals |
| Paul Klee | 19.91× | Arts & Culture |
| Justified (TV series) | 19.91× | Movies & TV |
| Brewing | 5.91× | Food & Beverages |
| Korean fried chicken | 19.91× | Food & Beverages |
| Drill bit | 7.47× | Home & Garden |
| Five Guys | 8.21× | Food & Beverages |
| Popeyes Louisiana Kitchen | 37.49× | Food & Beverages |
| Jim Jarmusch | 19.8× | Movies & TV |
| YouTube Red | 19.91× | Movies & TV |
| Plumbing | 4.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.09 |
| Early Adopter Mentality | POWER | 2.03 |
| DIY Mentality | THRILL | 1.86 |
| Career Orientation | POWER | 1.82 |
| Risk Appetite | THRILL | 1.59 |
| Sustainability | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| India | 14.4% |
| United Kingdom | 9.2% |
See Reclaimed lumber audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reclaimed lumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.