Reclaimed lumber Audience in United States

Reclaimed lumber has an estimated audience of 2,217,925 people in United States. 47.4% are female, 52.6% are male, average age 47.1. Top regions: California, New York, Texas. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, AccuWeather.

The average Reclaimed lumber fan in United States is 47.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (13.62× the country average). Demographically, the Reclaimed lumber audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Reclaimed lumber fans

Demographic split for Reclaimed lumber audience in United States
MetricValue
Female47.4%
Male52.6%
Average age47.1
Estimated audience size2,217,925

Audience persona

The typical Reclaimed lumber fan in United States is balanced, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Reclaimed lumber in United States
RegionReachAffinity
California140,3070.58×
New York75,3380.61×
Texas74,8950.39×
Washington66,0731.49×
Pennsylvania53,6990.72×
Florida44,0220.29×
Ohio39,5930.58×
Virginia36,9550.68×
North Carolina35,9680.54×
Tennessee32,6210.73×
Arkansas30,8271.69×
Colorado30,5340.87×
Illinois30,2200.41×
Georgia30,0430.44×
Michigan29,0920.5×
New Jersey26,4440.47×
Massachusetts26,4140.6×
Kentucky26,2460.94×
Connecticut23,9651.08×
Montana23,0033.74×
South Carolina22,9850.69×
Oregon22,6250.89×
Arizona18,8780.42×
Missouri17,7450.5×
Idaho17,2961.56×
Kansas16,2830.93×
Mississippi16,0150.88×
Louisiana15,4260.54×
Indiana15,2690.38×
Minnesota15,0120.47×
Wisconsin14,9350.45×
Alabama14,3590.46×
Oklahoma13,9140.56×
Maryland13,6820.36×
West Virginia13,2211.28×
Utah12,1100.61×
Hawaii11,6631.22×
Iowa11,5930.63×
New Mexico11,4961.03×
Nevada11,4590.53×
Rhode Island11,3961.61×
South Dakota11,3532.21×
North Dakota11,0542.43×
New Hampshire10,8941.25×
Wyoming10,6953.25×
Nebraska10,6670.96×
Maine10,5131.32×
Vermont10,3462.66×
Delaware9,4201.54×
Washington, District of Columbia6,8021.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reclaimed lumber audience
BrandAffinityCategory
Capital One13.62×Business & Career
CarGurus18.2×Cars & Mobility
Google Maps11.98×Internet & Social Media
Indeed.com8.95×Business & Career
AccuWeather13.83×Home & Garden
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.51×Sports
Google News10.25×News
Circle K12.19×Shopping
DeviantArt12.28×Internet & Social Media
Diane Keaton10.66×Movies & TV
Google Earth14.38×Internet & Social Media
Kendra Scott15×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Gazebo29.34×Home & Garden
Clint Eastwood12.56×Movies & TV
Jeff Bezos15.67×Business & Career
Enterprise Rent-A-Car8.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reclaimed lumber audience
TraitClusterScore
Design AffinityPREMIUM2.35
DIY MentalityTHRILL2.19
Quality AwarenessPREMIUM1.41
ExtroversionTHRILL1.39
Sports ActivityPOWER1.36
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Reclaimed lumber
CountryShare
United States22.7%
India14.4%
United Kingdom9.2%

See Reclaimed lumber audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Reclaimed lumber have in United States?

Reclaimed lumber has an estimated audience of 2,217,925 people in United States, concentrated in California and New York.

What is the gender split and age of Reclaimed lumber fans?

47.4% of Reclaimed lumber fans are female, 52.6% are male, with an average age of 47.1 years.

Which brands do Reclaimed lumber fans like most?

Reclaimed lumber fans show strongest brand affinity for Capital One (13.62×), CarGurus (18.2×), and Google Maps (11.98×) over the country average.

Where do Reclaimed lumber fans live in United States?

Reclaimed lumber fans in United States are most concentrated in California (reach 140,307), New York (reach 75,338), and Texas (reach 74,895). These three regions account for the largest share of the active audience.

What other brands do Reclaimed lumber fans also like?

Beyond Reclaimed lumber itself, the audience over-indexes on CarGurus (18.2×), Google Maps (11.98×), Indeed.com (8.95×), and AccuWeather (13.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reclaimed lumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.