Reclaimed lumber Audience in United States

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Reclaimed lumber has an estimated audience of 2,217,925 people in United States. 47.4% are female, 52.6% are male, average age 47.1. Top regions: California, New York, Texas. Top brand affinities: Israel, Fairy godmother, Governor of Michigan, Vocal harmony, Goop.

The average Reclaimed lumber fan in United States is 47.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Fairy godmother, Governor of Michigan, with strongest over-indexing on Israel (6.04× the country average). Demographically, the Reclaimed lumber audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Reclaimed lumber fans

Demographic split for Reclaimed lumber audience in United States
MetricValue
Female47.4%
Male52.6%
Average age47.1
Estimated audience size2,217,925

Audience persona

The typical Reclaimed lumber fan in United States is balanced, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Reclaimed lumber in United States
RegionReachAffinity
California140,3070.58×
New York75,3380.61×
Texas74,8950.39×
Washington66,0731.49×
Pennsylvania53,6990.72×
Florida44,0220.29×
Ohio39,5930.58×
Virginia36,9550.68×
North Carolina35,9680.54×
Tennessee32,6210.73×
Arkansas30,8271.69×
Colorado30,5340.87×
Illinois30,2200.41×
Georgia30,0430.44×
Michigan29,0920.5×
New Jersey26,4440.47×
Massachusetts26,4140.6×
Kentucky26,2460.94×
Connecticut23,9651.08×
Montana23,0033.74×
South Carolina22,9850.69×
Oregon22,6250.89×
Arizona18,8780.42×
Missouri17,7450.5×
Idaho17,2961.56×
Kansas16,2830.93×
Mississippi16,0150.88×
Louisiana15,4260.54×
Indiana15,2690.38×
Minnesota15,0120.47×
Wisconsin14,9350.45×
Alabama14,3590.46×
Oklahoma13,9140.56×
Maryland13,6820.36×
West Virginia13,2211.28×
Utah12,1100.61×
Hawaii11,6631.22×
Iowa11,5930.63×
New Mexico11,4961.03×
Nevada11,4590.53×
Rhode Island11,3961.61×
South Dakota11,3532.21×
North Dakota11,0542.43×
New Hampshire10,8941.25×
Wyoming10,6953.25×
Nebraska10,6670.96×
Maine10,5131.32×
Vermont10,3462.66×
Delaware9,4201.54×
Washington, District of Columbia6,8021.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reclaimed lumber audience
BrandAffinityCategory
Israel6.04×Travel & Leisure
Fairy godmother18.56×Literature
Governor of Michigan14.89×Politics & Society
Vocal harmony8.94×Music & Radio
Goop8.37×Internet & Social Media
headspace14.42×Health
Cherish (group)16.7×Music & Radio
Wok9.49×Food & Beverages
Stamp collecting6.46×Home & Garden
Hibachi10.05×Food & Beverages
Google Home8.17×Technology & Electronics
Grinch4.74×Movies & TV
La Opinión8.07×News
Jeep Grand Cherokee (WJ)7×Cars & Mobility
Hipster10.53×Politics & Society
El Paso County, Colorado12.53×Travel & Leisure
Grace Slick8.31×Music & Radio
Kikar HaShabbat15.1×News
Jeep Wagoneer4.82×Cars & Mobility
La Jolla7.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reclaimed lumber audience
TraitClusterScore
Design AffinityPREMIUM2.35
DIY MentalityTHRILL2.19
Quality AwarenessPREMIUM1.41
ExtroversionTHRILL1.39
Sports ActivityPOWER1.36
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Reclaimed lumber
CountryShare
United States22.7%
India14.4%
United Kingdom9.2%

See Reclaimed lumber audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Reclaimed lumber have in United States?

Reclaimed lumber has an estimated audience of 2,217,925 people in United States, concentrated in California and New York.

What is the gender split and age of Reclaimed lumber fans?

47.4% of Reclaimed lumber fans are female, 52.6% are male, with an average age of 47.1 years.

Which brands do Reclaimed lumber fans like most?

Reclaimed lumber fans show strongest brand affinity for Israel (6.04×), Fairy godmother (18.56×), and Governor of Michigan (14.89×) over the country average.

Where do Reclaimed lumber fans live in United States?

Reclaimed lumber fans in United States are most concentrated in California (reach 140,307), New York (reach 75,338), and Texas (reach 74,895). These three regions account for the largest share of the active audience.

What other brands do Reclaimed lumber fans also like?

Beyond Reclaimed lumber itself, the audience over-indexes on Fairy godmother (18.56×), Governor of Michigan (14.89×), Vocal harmony (8.94×), and Goop (8.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reclaimed lumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.