Rascasse Audience Intelligence

Redmond, Washington Audience in Germany

A data profile of the people who buy, follow and care about Redmond, Washington in Germany — modelled from more than twelve digital signal sources. Redmond, Washington has an estimated audience of 265,953 people in Germany.

#36among Department store in Germany#1816among POI in Germany#1539in Travel & Leisure

The average Redmond, Washington fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cloud computing, TechCrunch, FlixBus, with strongest over-indexing on Cloud computing (5.46× the country average).

Demographically, the Redmond, Washington audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Redmond, Washington fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cloud computing.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Redmond, Washington profile in Germany.

Audience size
266K
in Germany
Gender
21.9%♀
78.1% male
Age
36.9
average years
Country rank
#18879
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Redmond, Washington fans

21.9% are female, 78.1% are male, average age 36.9.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for Redmond, Washington audience in Germany
MetricValue
Female21.9%
Male78.1%
Average age36.9
Estimated audience size265,953
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Redmond, Washington audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Redmond, Washington audience comes from Germany.

Worldwide audience distribution share by country for Redmond, Washington
CountryShare
United States53.1%
France15.2%
Mexico9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Redmond, Washington audience in Germany is strongest.

Fig. 05

Top regions by affinity

Redmond, Washington fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.18×
02Saarland~4K1.08×
03Sachsen-Anhalt~7K1.02×
04Mecklenburg-Vorpommern~5K1.02×
05Berlin~10K1.01×
06Thüringen~7K1.00×
07Brandenburg~8K0.99×
08Schleswig-Holstein~9K0.97×
09Hamburg~6K0.97×
10Hessen~20K0.96×
11Rheinland-Pfalz~10K0.95×
12Sachsen~10K0.95×
13Bayern~40K0.94×
14Baden-Württemberg~30K0.93×
15Niedersachsen~20K0.91×
16Nordrhein-Westfalen~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Redmond, Washington, Germany
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Redmond, Washington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Redmond, Washington audience
#·InterestCategoryAffinity×
01Microsoft AzureTechnology & Electronics8.57×
02Amazon Web ServicesTechnology & Electronics7.51×
03TechCrunchTechnology & Electronics7.29×
04Data scienceBusiness & Career6.15×
05Cloud computingTechnology & Electronics5.46×
06Sports bettingGames4.06×
07LinkedInInternet & Social Media3.45×
08Apple TVMovies & TV3.24×
09Tour de FranceSports3.09×
10MicrosoftTechnology & Electronics3.04×
11FlixBusCars & Mobility2.89×
12Online newspaperNews2.34×
13RedditInternet & Social Media2.26×
14Solar energyHome & Garden2.04×
15Computer hardwareTechnology & Electronics2.02×
16Public transportCars & Mobility1.97×
17InnovationBusiness & Career1.80×
18LufthansaTravel & Leisure1.72×
19Deutsche BankBusiness & Career1.69×
20Renewable energyBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Redmond, Washington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Redmond, Washington audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER5.33×
Career OrientationPOWER1.87×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Redmond, Washington audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.37×
Design AffinityPREMIUM0.38×
Pet OwnershipJOY0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Redmond, Washington have in Germany?

Redmond, Washington has an estimated audience of 265,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Redmond, Washington fans?

21.9% of Redmond, Washington fans are female, 78.1% are male, with an average age of 36.9 years.

03

Which brands do Redmond, Washington fans like most?

Redmond, Washington fans show strongest brand affinity for Cloud computing (5.46×), TechCrunch (7.29×), and FlixBus (2.89×) over the country average.

04

Where do Redmond, Washington fans live in Germany?

Redmond, Washington fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Redmond, Washington fans also like?

Beyond Redmond, Washington itself, the audience over-indexes on TechCrunch (7.29×), FlixBus (2.89×), Reddit (2.26×), and Online newspaper (2.34×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Redmond, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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