Redmond, Washington Audience in Germany
Redmond, Washington has an estimated audience of 265,953 people in Germany. 21.9% are female, 78.1% are male, average age 36.9. Top brand affinities: Home construction, Atkins diet, Hypertext, Necktie, Cadence.
Top brand affinities include Home construction, Atkins diet, Hypertext, with strongest over-indexing on Home construction (2.32× the country average). Demographically, the Redmond, Washington audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Redmond, Washington fans
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 36.9 |
| Estimated audience size | 265,953 |
Audience persona
The typical Redmond, Washington fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.32× | Home & Garden |
| Atkins diet | 12.77× | Health |
| Hypertext | 3.93× | Technology & Electronics |
| Necktie | 4.31× | Fashion & Accessoires |
| Cadence | 5.38× | Technology & Electronics |
| MK | 1.54× | Music & Radio |
| Peugeot 308 | 1.9× | Cars & Mobility |
| Information technology consulting | 1.88× | Technology & Electronics |
| Panama | 2.08× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.72× | Politics & Society |
| IPKO | 2.2× | Business & Career |
| British Grand Prix | 4.52× | Sports |
| Joko Winterscheidt | 1.68× | Movies & TV |
| Prozis | 1.66× | Shopping |
| Catania | 3.18× | Travel & Leisure |
| Underarm hair | 2.63× | Beauty & Wellness |
| Assisi | 1.99× | Travel & Leisure |
| Epistle of Jude | 2.05× | Literature |
| Lindsey Shaw | 2.85× | Movies & TV |
| Cadillac Ranch | 8.21× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 7.06 |
| Career Orientation | POWER | 3.02 |
| Social Media Usage | JOY | 2.02 |
| Convenience Orientation | PREMIUM | 1.93 |
| Sustainability | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.1% |
| France | 15.2% |
| Mexico | 9.9% |
See Redmond, Washington audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Redmond, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.