Redmond, Washington Audience in United States
Redmond, Washington has an estimated audience of 2,164,742 people in United States. 50.9% are female, 49.1% are male, average age 36.0. Top brand affinities: Computer hardware, Cloud computing, Seattle Seahawks, Microsoft, Engadget.
Top brand affinities include Computer hardware, Cloud computing, Seattle Seahawks, with strongest over-indexing on Computer hardware (4.1× the country average). Demographically, the Redmond, Washington audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Redmond, Washington fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 36.0 |
| Estimated audience size | 2,164,742 |
Audience persona
The typical Redmond, Washington fan in United States is balanced, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Computer hardware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Computer hardware | 4.1× | Technology & Electronics |
| Cloud computing | 2.27× | Technology & Electronics |
| Seattle Seahawks | 2.73× | Sports |
| Microsoft | 1.55× | Technology & Electronics |
| Engadget | 3.04× | Technology & Electronics |
| Amazon Web Services | 2.75× | Technology & Electronics |
| Microsoft Azure | 3.95× | Technology & Electronics |
| Data science | 1.86× | Business & Career |
| Air Canada | 1.94× | Travel & Leisure |
| Kentucky Derby | 2.01× | Sports |
| Carsharing | 1.87× | Cars & Mobility |
| Seattle Sounders FC | 2.36× | Sports |
| Cricket World Cup | 1.69× | Sports |
| Moto Guzzi | 1.7× | Cars & Mobility |
| Xiaomi | 1.53× | Technology & Electronics |
| HSBC | 1.77× | Business & Career |
| Wizz Air | 2.71× | Travel & Leisure |
| Deep learning | 1.89× | Technology & Electronics |
| Comparison shopping website | 3.22× | Shopping |
| Allianz | 1.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Career Orientation | POWER | 1.1 |
| Indulgence | JOY | 1.09 |
| Need for Security | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.02 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.1% |
| France | 15.2% |
| Mexico | 9.9% |
See Redmond, Washington audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Redmond, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.