Rascasse Audience Intelligence

Redmond, Washington Audience in United States

A data profile of the people who buy, follow and care about Redmond, Washington in United States — modelled from more than twelve digital signal sources. Redmond, Washington has an estimated audience of 2,164,742 people in United States.

#31among Department store in United States#1038among POI in United States#1056in Travel & Leisure

The average Redmond, Washington fan in United States is 36.0 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Cooking, Cloud computing, Home improvement, with strongest over-indexing on Cooking (1.79× the country average).

Demographically, the Redmond, Washington audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Redmond, Washington fan in United States is balanced, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Redmond, Washington profile in United States.

Audience size
2.2M
in United States
Gender
50.9%♀
49.1% male
Age
36.0
average years
Country rank
#13387
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Redmond, Washington fans

50.9% are female, 49.1% are male, average age 36.0.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Redmond, Washington audience in United States
MetricValue
Female50.9%
Male49.1%
Average age36.0
Estimated audience size2,164,742
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Redmond, Washington audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4916%
50+15%
Fig. 04

Worldwide distribution

53.1%

of the worldwide Redmond, Washington audience comes from United States.

Worldwide audience distribution share by country for Redmond, Washington
CountryShare
United States53.1%
France15.2%
Mexico9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Redmond, Washington audience in United States is strongest.

Fig. 05

Top regions by affinity

Redmond, Washington fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K14.60×
02Oregon~90K3.74×
03Idaho~20K2.08×
04Montana~9K1.54×
05Alaska~6K1.28×
06Utah~20K1.11×
07Hawaii~10K1.04×
08Colorado~30K1.03×
09California~200K1.01×
10Washington, District of Columbia~7K1.01×
11Arizona~40K0.92×
12Nevada~20K0.84×
13North Dakota~4K0.84×
14Vermont~3K0.84×
15South Dakota~4K0.83×
16New Mexico~8K0.77×
17New Hampshire~6K0.76×
18Rhode Island~5K0.76×
19Delaware~5K0.76×
20Virginia~40K0.75×
21Massachusetts~30K0.75×
22West Virginia~7K0.74×
23Maine~6K0.73×
24Kansas~10K0.72×
25Nebraska~8K0.72×
26Minnesota~20K0.68×
27Iowa~10K0.68×
28Mississippi~10K0.68×
29Texas~100K0.67×
30Maryland~20K0.66×
31Illinois~50K0.65×
32Arkansas~10K0.65×
33Oklahoma~20K0.63×
34Connecticut~10K0.62×
35Georgia~40K0.61×
36Indiana~20K0.61×
37Missouri~20K0.61×
38Wisconsin~20K0.61×
39North Carolina~40K0.59×
40New Jersey~30K0.59×
41Louisiana~20K0.58×
42Michigan~30K0.57×
43Tennessee~20K0.57×
44Kentucky~20K0.57×
45Alabama~20K0.56×
46New York~70K0.55×
47South Carolina~20K0.55×
48Pennsylvania~40K0.53×
49Ohio~40K0.53×
50Florida~70K0.50×
Fig. 06

Affinity by region

Affinity by region — Redmond, Washington, United States
0.50×1.00×14.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Redmond, Washington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Redmond, Washington audience
#·InterestCategoryAffinity×
01Computer hardwareTechnology & Electronics3.63×
02Cloud computingTechnology & Electronics3.36×
03InnovationBusiness & Career3.12×
04T-MobileTechnology & Electronics2.14×
05IKEAHome & Garden2.05×
06Home AppliancesHome & Garden1.92×
07VeganismFood & Beverages1.89×
08CouponsShopping1.88×
09BarbecueFood & Beverages1.88×
10BeerFood & Beverages1.86×
11Home improvementHome & Garden1.85×
12FurnitureHome & Garden1.85×
13CNNMovies & TV1.85×
14EBayShopping1.80×
15CookingFood & Beverages1.79×
16EnergyHome & Garden1.78×
17PinterestInternet & Social Media1.77×
18Country musicMusic & Radio1.73×
19American footballSports1.68×
20WalmartShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Redmond, Washington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Redmond, Washington audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.30×
Early Adopter MentalityPOWER1.99×
Career OrientationPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Redmond, Washington audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
Luxury OrientationPREMIUM0.67×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Redmond, Washington have in United States?

Redmond, Washington has an estimated audience of 2,164,742 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Redmond, Washington fans?

50.9% of Redmond, Washington fans are female, 49.1% are male, with an average age of 36.0 years.

03

Which brands do Redmond, Washington fans like most?

Redmond, Washington fans show strongest brand affinity for Cooking (1.79×), Cloud computing (3.36×), and Home improvement (1.85×) over the country average.

04

Where do Redmond, Washington fans live in United States?

Redmond, Washington fans in United States are most concentrated in Washington (reach ~600K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Redmond, Washington fans also like?

Beyond Redmond, Washington itself, the audience over-indexes on Cloud computing (3.36×), Home improvement (1.85×), Computer hardware (3.63×), and Furniture (1.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Redmond, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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