Reformhaus Audience in Germany
A data profile of the people who buy, follow and care about Reformhaus in Germany — modelled from more than twelve digital signal sources. Reformhaus has an estimated audience of 505,395 people in Germany.
The average Reformhaus fan in Germany is 48.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cleaning, Shop Apotheke, Pre-kindergarten, with strongest over-indexing on Cleaning (12.36× the country average).
Demographically, the Reformhaus audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Reformhaus fan in Germany is more female, around 48.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cleaning.
At a glance
The key figures that characterise the Reformhaus profile in Germany.
Search interest · 12-month trend
Demographics of Reformhaus fans
81.7% are female, 18.3% are male, average age 48.9.
Gender split
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 48.9 |
| Estimated audience size | 505,395 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 43% |
Worldwide distribution
of the worldwide Reformhaus audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 70.6% |
| Austria | 8.9% |
| United States | 5.3% |
Geography
Where the Reformhaus audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.75× | |
| 02 | Bremen | ~7K | 1.51× | |
| 03 | Berlin | ~30K | 1.33× | |
| 04 | Baden-Württemberg | ~80K | 1.18× | |
| 05 | Hessen | ~50K | 1.18× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.16× | |
| 07 | Schleswig-Holstein | ~20K | 1.15× | |
| 08 | Bayern | ~80K | 1.04× | |
| 09 | Niedersachsen | ~50K | 1.01× | |
| 10 | Rheinland-Pfalz | ~20K | 0.87× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.77× | |
| 12 | Saarland | ~5K | 0.73× | |
| 13 | Sachsen | ~20K | 0.68× | |
| 14 | Thüringen | ~9K | 0.68× | |
| 15 | Brandenburg | ~10K | 0.61× | |
| 16 | Sachsen-Anhalt | ~7K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Reformhaus audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mānuka honey | Food & Beverages | 36.74× | ||
| 02 | Homeopathy | Health | 13.59× | ||
| 03 | Health food store | Food & Beverages | 12.67× | ||
| 04 | Cleaning | Home & Garden | 12.36× | ||
| 05 | Apotheken Umschau | Health | 11.00× | ||
| 06 | Superfood | Food & Beverages | 7.13× | ||
| 07 | Nursery rhyme | Kids & Family | 7.07× | ||
| 08 | Pre-kindergarten | Kids & Family | 6.44× | ||
| 09 | Shop Apotheke | Shopping | 5.68× | ||
| 10 | Kitchen utensil | Home & Garden | 5.42× | ||
| 11 | Vitamin D | Health | 5.06× | ||
| 12 | Waxing | Beauty & Wellness | 4.81× | ||
| 13 | Supernaturals | Health | 4.69× | ||
| 14 | Child development | Business & Career | 4.68× | ||
| 15 | Kitchenware | Home & Garden | 4.49× | ||
| 16 | Street One | Fashion & Accessoires | 3.96× | ||
| 17 | Sunday Natural | Health | 3.18× | ||
| 18 | Ryanair | Travel & Leisure | 2.60× | ||
| 19 | Rossmann | Shopping | 2.48× | ||
| 20 | Tagesschau | Movies & TV | 1.87× |
Personality of the Reformhaus audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.51× | |
| Quality Awareness | PREMIUM | 2.32× | |
| Indulgence | JOY | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 1.00× |
Frequently asked questions
How many fans does Reformhaus have in Germany?
Reformhaus has an estimated audience of 505,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reformhaus fans?
81.7% of Reformhaus fans are female, 18.3% are male, with an average age of 48.9 years.
Which brands do Reformhaus fans like most?
Reformhaus fans show strongest brand affinity for Cleaning (12.36×), Shop Apotheke (5.68×), and Pre-kindergarten (6.44×) over the country average.
Where do Reformhaus fans live in Germany?
Reformhaus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Reformhaus fans also like?
Beyond Reformhaus itself, the audience over-indexes on Shop Apotheke (5.68×), Pre-kindergarten (6.44×), Apotheken Umschau (11×), and Child development (4.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Reformhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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