Rhine-Neckar Audience in Germany
Rhine-Neckar has an estimated audience of 1,195,535 people in Germany. 53.4% are female, 46.6% are male, average age 39.2. Top regions: Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities: Goes, Hawesko, Stradivarius, Chalkidiki, Buddy – The Buddy Holly Story.
The average Rhine-Neckar fan in Germany is 39.2 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities include Goes, Hawesko, Stradivarius, with strongest over-indexing on Goes (1.65× the country average). Demographically, the Rhine-Neckar audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Rhine-Neckar fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.2 |
| Estimated audience size | 1,195,535 |
Audience persona
The typical Rhine-Neckar fan in Germany is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 670,159 | 4.11× |
| Rheinland-Pfalz | 259,018 | 4.32× |
| Hessen | 155,043 | 1.7× |
| Bayern | 101,428 | 0.53× |
| Nordrhein-Westfalen | 90,152 | 0.34× |
| Berlin | 37,899 | 0.71× |
| Niedersachsen | 33,740 | 0.29× |
| Sachsen | 18,363 | 0.31× |
| Hamburg | 15,059 | 0.56× |
| Brandenburg | 15,049 | 0.41× |
| Saarland | 14,889 | 1.01× |
| Schleswig-Holstein | 13,638 | 0.32× |
| Thüringen | 12,368 | 0.41× |
| Sachsen-Anhalt | 10,569 | 0.34× |
| Mecklenburg-Vorpommern | 7,685 | 0.34× |
| Bremen | 7,497 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.65× | Travel & Leisure |
| Hawesko | 3.9× | Food & Beverages |
| Stradivarius | 1.51× | Shopping |
| Chalkidiki | 3.9× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.17× | Music & Radio |
| Jason Clarke (actor) | 3.04× | Movies & TV |
| Icon (magazine) | 1.62× | Arts & Culture |
| Noodle (Gorillaz) | 1.9× | Music & Radio |
| Alaska | 2.12× | Travel & Leisure |
| Gudrun Sjödén | 1.8× | Fashion & Accessoires |
| JDSU | 1.9× | Business & Career |
| Home Delivery | 1.6× | Food & Beverages |
| Oliver Kahn | 2.05× | Sports |
| Boracay | 3.42× | Travel & Leisure |
| La Crosse, Wisconsin | 2.82× | Travel & Leisure |
| Carrie (novel) | 2.8× | Literature |
| Building insulation | 2.11× | Home & Garden |
| Motion Picture Association of America | 3.73× | Movies & TV |
| Jaguar F-Pace | 2.95× | Cars & Mobility |
| Emperor Entertainment Group | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.23 |
| Sports Activity | POWER | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.09 |
| Family Orientation | CONSERVATISM | 1.03 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.8% |
| United Kingdom | 0.0% |
| United States | 0.0% |
See Rhine-Neckar audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Rhine-Neckar have in Germany?
Rhine-Neckar has an estimated audience of 1,195,535 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Rhine-Neckar fans?
53.4% of Rhine-Neckar fans are female, 46.6% are male, with an average age of 39.2 years.
Which brands do Rhine-Neckar fans like most?
Rhine-Neckar fans show strongest brand affinity for Goes (1.65×), Hawesko (3.9×), and Stradivarius (1.51×) over the country average.
Where do Rhine-Neckar fans live in Germany?
Rhine-Neckar fans in Germany are most concentrated in Baden-Württemberg (reach 670,159), Rheinland-Pfalz (reach 259,018), and Hessen (reach 155,043). These three regions account for the largest share of the active audience.
What other brands do Rhine-Neckar fans also like?
Beyond Rhine-Neckar itself, the audience over-indexes on Hawesko (3.9×), Stradivarius (1.51×), Chalkidiki (3.9×), and Buddy – The Buddy Holly Story (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhine-Neckar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.