Rascasse Audience Intelligence

Rhine-Neckar Audience in Germany

A data profile of the people who buy, follow and care about Rhine-Neckar in Germany — modelled from more than twelve digital signal sources. Rhine-Neckar has an estimated audience of 1,195,535 people in Germany.

#57among Region in Germany#405among POI in Germany#452in Travel & Leisure

The average Rhine-Neckar fan in Germany is 39.2 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen.

Top brand affinities include Lindsey Vonn, Tipico, Ryanair, with strongest over-indexing on Lindsey Vonn (3.9× the country average).

Demographically, the Rhine-Neckar audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rhine-Neckar fan in Germany is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Lindsey Vonn.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhine-Neckar profile in Germany.

Audience size
1.2M
in Germany
Gender
53.4%♀
46.6% male
Age
39.2
average years
Country rank
#5518
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhine-Neckar fans

53.4% are female, 46.6% are male, average age 39.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Rhine-Neckar audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age39.2
Estimated audience size1,195,535
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Rhine-Neckar audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4925%
50+17%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Rhine-Neckar audience comes from Germany.

Worldwide audience distribution share by country for Rhine-Neckar
CountryShare
Germany99.8%
United Kingdom0.0%
United States0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhine-Neckar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rhine-Neckar fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K4.08×
02Baden-Württemberg~700K3.99×
03Hessen~100K1.61×
04Saarland~20K1.03×
05Bremen~10K0.95×
06Mecklenburg-Vorpommern~20K0.83×
07Sachsen-Anhalt~30K0.82×
08Thüringen~20K0.82×
09Brandenburg~30K0.79×
10Hamburg~20K0.75×
11Berlin~40K0.74×
12Schleswig-Holstein~30K0.73×
13Sachsen~40K0.69×
14Bayern~100K0.61×
15Niedersachsen~70K0.57×
16Nordrhein-Westfalen~100K0.45×
Fig. 06

Affinity by region

Affinity by region — Rhine-Neckar, Germany
0.45×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhine-Neckar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhine-Neckar audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports4.05×
02Lindsey VonnSports3.90×
03Meghan MarkleFashion & Accessoires3.69×
04Sports bettingGames3.68×
051. FC HeidenheimSports3.56×
06TipicoGames3.17×
07VfL BochumSports3.13×
08Scooby-DooMovies & TV2.71×
09Tour de FranceSports2.68×
10Solar energyHome & Garden2.15×
11RyanairTravel & Leisure2.12×
12Aral AGCars & Mobility2.01×
13RB LeipzigSports1.92×
14NatureHome & Garden1.78×
15VfB StuttgartSports1.74×
16VacationsTravel & Leisure1.72×
17Borussia MönchengladbachSports1.66×
18SparkasseBusiness & Career1.64×
19PostbankBusiness & Career1.58×
20LufthansaTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhine-Neckar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhine-Neckar audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.27×
TraditionCONSERVATISM1.27×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhine-Neckar audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
CreativityOPEN0.86×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhine-Neckar have in Germany?

Rhine-Neckar has an estimated audience of 1,195,535 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of Rhine-Neckar fans?

53.4% of Rhine-Neckar fans are female, 46.6% are male, with an average age of 39.2 years.

03

Which brands do Rhine-Neckar fans like most?

Rhine-Neckar fans show strongest brand affinity for Lindsey Vonn (3.9×), Tipico (3.17×), and Ryanair (2.12×) over the country average.

04

Where do Rhine-Neckar fans live in Germany?

Rhine-Neckar fans in Germany are most concentrated in Baden-Württemberg (reach ~700K), Rheinland-Pfalz (reach ~200K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rhine-Neckar fans also like?

Beyond Rhine-Neckar itself, the audience over-indexes on Tipico (3.17×), Ryanair (2.12×), Nature (1.78×), and Tour de France (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Rhine-Neckar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rhine-Neckar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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