Rust Audience in Germany
Rust has an estimated audience of 1,041,871 people in Germany. 51.9% are female, 48.1% are male, average age 37.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, KLIX (AM), Israel, Urban horticulture.
The average Rust fan in Germany is 37.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, KLIX (AM), with strongest over-indexing on Gil Ofarim (1.6× the country average). Demographically, the Rust audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Rust fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.6 |
| Estimated audience size | 1,041,871 |
Audience persona
The typical Rust fan in Germany is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 530,554 | 3.73× |
| Nordrhein-Westfalen | 197,939 | 0.87× |
| Bayern | 188,354 | 1.12× |
| Hessen | 86,049 | 1.08× |
| Niedersachsen | 83,179 | 0.82× |
| Rheinland-Pfalz | 52,272 | 1× |
| Sachsen | 39,275 | 0.77× |
| Berlin | 35,521 | 0.76× |
| Schleswig-Holstein | 30,703 | 0.82× |
| Brandenburg | 20,781 | 0.64× |
| Thüringen | 19,875 | 0.75× |
| Sachsen-Anhalt | 18,309 | 0.68× |
| Hamburg | 16,622 | 0.71× |
| Saarland | 13,444 | 1.05× |
| Mecklenburg-Vorpommern | 11,478 | 0.58× |
| Bremen | 6,891 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.6× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 3.05× | Music & Radio |
| Israel | 2.21× | Travel & Leisure |
| Urban horticulture | 1.51× | Home & Garden |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Handmade Gifts | 1.68× | Kids & Family |
| Home Delivery | 2.25× | Food & Beverages |
| Buddy – The Buddy Holly Story | 3.26× | Music & Radio |
| Volvo V60 | 2.74× | Cars & Mobility |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Building insulation | 2.41× | Home & Garden |
| Alaska | 1.78× | Travel & Leisure |
| Theocracy | 4.89× | Music & Radio |
| Glashütte | 1.97× | Travel & Leisure |
| Picnic | 1.66× | Kids & Family |
| Liberace | 2.71× | Music & Radio |
| Hatten | 2.33× | Travel & Leisure |
| Zagreb | 1.7× | Travel & Leisure |
| San Gil | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.12 |
| Sustainability | BALANCE | 1.11 |
| Patriotism | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 17.6% |
| Germany | 12.3% |
See Rust audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Rust have in Germany?
Rust has an estimated audience of 1,041,871 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Rust fans?
51.9% of Rust fans are female, 48.1% are male, with an average age of 37.6 years.
Which brands do Rust fans like most?
Rust fans show strongest brand affinity for Gil Ofarim (1.6×), Stradivarius (1.97×), and KLIX (AM) (3.05×) over the country average.
Where do Rust fans live in Germany?
Rust fans in Germany are most concentrated in Baden-Württemberg (reach 530,554), Nordrhein-Westfalen (reach 197,939), and Bayern (reach 188,354). These three regions account for the largest share of the active audience.
What other brands do Rust fans also like?
Beyond Rust itself, the audience over-indexes on Stradivarius (1.97×), KLIX (AM) (3.05×), Israel (2.21×), and Urban horticulture (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.