Rust Audience in United States

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Rust has an estimated audience of 1,541,052 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.

The average Rust fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.16× the country average). Demographically, the Rust audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Rust fans

Demographic split for Rust audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size1,541,052

Audience persona

The typical Rust fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Rust in United States
RegionReachAffinity
California224,2111.32×
Texas135,4641.02×
Florida103,0910.99×
New York81,5430.95×
Pennsylvania50,3240.97×
Illinois48,4910.94×
Ohio46,3500.98×
Georgia44,6530.94×
Washington44,1871.43×
North Carolina44,1440.95×
Virginia43,8191.17×
Michigan41,7431.04×
Arizona36,6591.17×
New Jersey34,0990.87×
Massachusetts29,9890.99×
Tennessee29,9890.97×
Indiana29,1271.03×
Maryland25,6860.97×
Missouri25,5511.03×
Colorado23,9840.99×
Alabama22,9461.07×
Oregon21,4821.22×
Kentucky21,1911.1×
Wisconsin21,0000.91×
Minnesota20,1710.91×
South Carolina19,2750.83×
Oklahoma19,0281.11×
Louisiana16,8790.85×
Utah15,0921.09×
Nevada14,5660.98×
Connecticut13,2280.86×
Arkansas13,2101.04×
Iowa13,0591.03×
Kansas12,1341×
New Mexico10,8691.41×
Mississippi10,4550.82×
Idaho8,3471.08×
West Virginia8,2361.15×
Nebraska7,2540.94×
Hawaii5,8430.88×
New Hampshire5,3710.88×
Maine5,1220.93×
Alaska4,5541.38×
Montana4,3011.01×
Rhode Island4,0750.83×
Washington, District of Columbia3,8220.83×
North Dakota3,1821.01×
Delaware3,0230.71×
South Dakota3,0200.85×
Vermont2,2070.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rust audience
BrandAffinityCategory
Elsword25.16×Games
Israel2.88×Travel & Leisure
Kendra Scott1.54×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.32×Cars & Mobility
Cam Ward1.51×Sports
Stamp collecting1.78×Home & Garden
UK garage1.93×Music & Radio
Home staging1.85×Home & Garden
Hocus Pocus1.67×Movies & TV
Jeep Grand Cherokee (WJ)2.02×Cars & Mobility
Kento Yamazaki3.12×Movies & TV
Corona (band)1.6×Music & Radio
Primos Hunting5.41×Sports
Hayward, California2.72×Travel & Leisure
Keeper (password manager)1.59×Technology & Electronics
Consequence (rapper)1.55×Music & Radio
jordy nelson3.53×Sports
Isometric exercise1.9×Sports
Inland Empire (film)2.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rust audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.14
Design AffinityPREMIUM1.03
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Rust
CountryShare
United States18.2%
Japan17.6%
Germany12.3%

See Rust audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Rust have in United States?

Rust has an estimated audience of 1,541,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Rust fans?

53.9% of Rust fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do Rust fans like most?

Rust fans show strongest brand affinity for Elsword (25.16×), Israel (2.88×), and Kendra Scott (1.54×) over the country average.

Where do Rust fans live in United States?

Rust fans in United States are most concentrated in California (reach 224,211), Texas (reach 135,464), and Florida (reach 103,091). These three regions account for the largest share of the active audience.

What other brands do Rust fans also like?

Beyond Rust itself, the audience over-indexes on Israel (2.88×), Kendra Scott (1.54×), Japanese domestic market (2.47×), and Jeep Wagoneer (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.