Sabine Heinrich Audience in Germany

Sabine Heinrich has an estimated audience of 435,332 people in Germany. 54.3% are female, 45.7% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, German television comedy, Transfermarkt, Eurovision Song Contest.

The average Sabine Heinrich fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, German television comedy, with strongest over-indexing on Tagesschau (2.92× the country average). Demographically, the Sabine Heinrich audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Sabine Heinrich fans

Demographic split for Sabine Heinrich audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age42.1
Estimated audience size435,332

Audience persona

The typical Sabine Heinrich fan in Germany is balanced, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Sabine Heinrich in Germany
RegionReachAffinity
Nordrhein-Westfalen326,5004.93×
Niedersachsen46,4971.1×
Baden-Württemberg41,4320.7×
Bayern40,0080.57×
Hessen29,9140.9×
Rheinland-Pfalz22,4271.03×
Sachsen15,3130.72×
Schleswig-Holstein11,5100.74×
Berlin10,6860.55×
Brandenburg9,2740.69×
Thüringen9,1550.83×
Sachsen-Anhalt7,6240.68×
Hamburg5,8660.6×
Mecklenburg-Vorpommern4,9380.59×
Saarland3,8010.71×
Bremen2,5120.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sabine Heinrich audience
BrandAffinityCategory
Tagesschau2.92×Movies & TV
Satire5.64×Literature
German television comedy6.25×Movies & TV
Transfermarkt2.99×Sports
Eurovision Song Contest4.71×Music & Radio
Westdeutscher Rundfunk3.25×Movies & TV
Pets1.6×Pets & Animals
ZDF2.21×Movies & TV
RTL Television2.6×Movies & TV
Spiegel Online1.63×News
Automobiles1.56×Cars & Mobility
Vacations2.11×Travel & Leisure
Family1.51×Kids & Family
Hygiene2.38×Beauty & Wellness
North Rhine-Westphalia1.92×Travel & Leisure
Stuttgart2.36×Travel & Leisure
Whirlpool Corporation6.11×Home & Garden
German language1.97×Politics & Society
Felix Baumgartner3.17×Sports
Hairstyle2.06×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sabine Heinrich audience
TraitClusterScore
Pet OwnershipJOY1.28
Sports ActivityPOWER1.13
PatriotismCONSERVATISM1.09
IndulgenceJOY1.07
Healthy LifestyleBALANCE1.06
DIY MentalityTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Sabine Heinrich
CountryShare
Germany95.9%
Austria0.8%
Switzerland0.6%

See Sabine Heinrich audiences in other countries

More Motorsport audiences in Germany

Frequently asked questions

How many fans does Sabine Heinrich have in Germany?

Sabine Heinrich has an estimated audience of 435,332 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

What is the gender split and age of Sabine Heinrich fans?

54.3% of Sabine Heinrich fans are female, 45.7% are male, with an average age of 42.1 years.

Which brands do Sabine Heinrich fans like most?

Sabine Heinrich fans show strongest brand affinity for Tagesschau (2.92×), Satire (5.64×), and German television comedy (6.25×) over the country average.

Where do Sabine Heinrich fans live in Germany?

Sabine Heinrich fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,500), Niedersachsen (reach 46,497), and Baden-Württemberg (reach 41,432). These three regions account for the largest share of the active audience.

What other brands do Sabine Heinrich fans also like?

Beyond Sabine Heinrich itself, the audience over-indexes on Satire (5.64×), German television comedy (6.25×), Transfermarkt (2.99×), and Eurovision Song Contest (4.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sabine Heinrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.