Sensor Audience in Germany
Sensor has an estimated audience of 1,457,366 people in Germany. 34.4% are female, 65.6% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Stradivarius, Unique Gifts, Metamorphoses.
The average Sensor fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Stradivarius, with strongest over-indexing on Israel (4.55× the country average). Demographically, the Sensor audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Sensor fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 43.4 |
| Estimated audience size | 1,457,366 |
Audience persona
The typical Sensor fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,366 | 1.01× |
| Bayern | 277,534 | 1.18× |
| Baden-Württemberg | 267,249 | 1.34× |
| Hessen | 158,180 | 1.42× |
| Niedersachsen | 137,796 | 0.97× |
| Rheinland-Pfalz | 84,521 | 1.16× |
| Sachsen | 68,780 | 0.96× |
| Berlin | 65,609 | 1.01× |
| Schleswig-Holstein | 42,470 | 0.81× |
| Brandenburg | 36,997 | 0.82× |
| Thüringen | 33,295 | 0.9× |
| Sachsen-Anhalt | 31,717 | 0.84× |
| Hamburg | 31,618 | 0.96× |
| Mecklenburg-Vorpommern | 18,642 | 0.67× |
| Saarland | 15,015 | 0.84× |
| Bremen | 13,673 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.55× | Travel & Leisure |
| KLIX (AM) | 3.16× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.63× | Shopping |
| Metamorphoses | 3.3× | Literature |
| Christmas Gift | 1.68× | Kids & Family |
| Esra Erol | 5.35× | Movies & TV |
| Birthday Gifts | 1.56× | Kids & Family |
| Stucco | 1.9× | Home & Garden |
| Israeli cuisine | 3.95× | Food & Beverages |
| Golem | 2.04× | Technology & Electronics |
| Keeper (password manager) | 2.67× | Technology & Electronics |
| Vocal harmony | 4.13× | Music & Radio |
| MK | 1.54× | Music & Radio |
| Corfu (regional unit) | 1.67× | Travel & Leisure |
| Video izle | 1.64× | |
| Keukenhof | 4.85× | Travel & Leisure |
| Volvo V60 | 2.21× | Cars & Mobility |
| Totally Spies! | 4.32× | Movies & TV |
| Leverage (TV series) | 2.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.91 |
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.23 |
| DIY Mentality | THRILL | 1.18 |
| Pet Ownership | JOY | 1.16 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Brazil | 5.3% |
| United Kingdom | 5.2% |
See Sensor audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sensor have in Germany?
Sensor has an estimated audience of 1,457,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sensor fans?
34.4% of Sensor fans are female, 65.6% are male, with an average age of 43.4 years.
Which brands do Sensor fans like most?
Sensor fans show strongest brand affinity for Israel (4.55×), KLIX (AM) (3.16×), and Stradivarius (1.97×) over the country average.
Where do Sensor fans live in Germany?
Sensor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,366), Bayern (reach 277,534), and Baden-Württemberg (reach 267,249). These three regions account for the largest share of the active audience.
What other brands do Sensor fans also like?
Beyond Sensor itself, the audience over-indexes on KLIX (AM) (3.16×), Stradivarius (1.97×), Unique Gifts (1.63×), and Metamorphoses (3.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sensor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.