Service (economics) Audience in Germany
Service (economics) has an estimated audience of 2,531,578 people in Germany. 40.0% are female, 60.0% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Cocktail, Christmas Gift, Birthday Gifts.
The average Service (economics) fan in Germany is 42.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Cocktail, with strongest over-indexing on Progressive rock (2.15× the country average). Demographically, the Service (economics) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Service (economics) fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 42.2 |
| Estimated audience size | 2,531,578 |
Audience persona
The typical Service (economics) fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 582,825 | 1.43× |
| Nordrhein-Westfalen | 582,262 | 1.05× |
| Baden-Württemberg | 335,891 | 0.97× |
| Hessen | 268,530 | 1.39× |
| Niedersachsen | 234,372 | 0.95× |
| Rheinland-Pfalz | 126,430 | 1× |
| Sachsen | 116,186 | 0.94× |
| Berlin | 115,078 | 1.02× |
| Schleswig-Holstein | 78,325 | 0.86× |
| Brandenburg | 73,017 | 0.93× |
| Sachsen-Anhalt | 67,874 | 1.03× |
| Thüringen | 64,117 | 0.99× |
| Hamburg | 54,062 | 0.95× |
| Mecklenburg-Vorpommern | 43,640 | 0.9× |
| Saarland | 24,098 | 0.78× |
| Bremen | 17,641 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.15× | Music & Radio |
| Unique Gifts | 1.78× | Shopping |
| Cocktail | 1.52× | Food & Beverages |
| Christmas Gift | 2.11× | Kids & Family |
| Birthday Gifts | 1.65× | Kids & Family |
| Nebelung | 7.9× | Pets & Animals |
| Snow White (Fables) | 1.77× | Literature |
| Noodle (Gorillaz) | 2.44× | Music & Radio |
| Jaguar F-Pace | 4.77× | Cars & Mobility |
| Esra Erol | 4.13× | Movies & TV |
| Eden Lake | 3.54× | Movies & TV |
| Kendra Scott | 8.48× | Fashion & Accessoires |
| Icon (magazine) | 1.62× | Arts & Culture |
| Stucco | 1.65× | Home & Garden |
| Home Delivery | 1.52× | Food & Beverages |
| Samanyolu Haber | 2.3× | Movies & TV |
| Irish Ferries | 4.93× | Cars & Mobility |
| Jeepney | 8.48× | Cars & Mobility |
| Emperor Entertainment Group | 1.76× | Business & Career |
| Journey to the West (2011 TV series) | 7.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.68 |
| Pet Ownership | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.15 |
| Family Orientation | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Germany | 13.0% |
| Italy | 12.0% |
See Service (economics) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Service (economics) have in Germany?
Service (economics) has an estimated audience of 2,531,578 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Service (economics) fans?
40.0% of Service (economics) fans are female, 60.0% are male, with an average age of 42.2 years.
Which brands do Service (economics) fans like most?
Service (economics) fans show strongest brand affinity for Progressive rock (2.15×), Unique Gifts (1.78×), and Cocktail (1.52×) over the country average.
Where do Service (economics) fans live in Germany?
Service (economics) fans in Germany are most concentrated in Bayern (reach 582,825), Nordrhein-Westfalen (reach 582,262), and Baden-Württemberg (reach 335,891). These three regions account for the largest share of the active audience.
What other brands do Service (economics) fans also like?
Beyond Service (economics) itself, the audience over-indexes on Unique Gifts (1.78×), Cocktail (1.52×), Christmas Gift (2.11×), and Birthday Gifts (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Service (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.