SGS Essen Audience in Germany
SGS Essen has an estimated audience of 280,939 people in Germany. 35.6% are female, 64.4% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Borussia Dortmund, Women's soccer, VfB Stuttgart, SV Werder Bremen, RB Leipzig.
The average SGS Essen fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Borussia Dortmund, Women's soccer, VfB Stuttgart, with strongest over-indexing on Borussia Dortmund (4.58× the country average). Demographically, the SGS Essen audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of SGS Essen fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 36.6 |
| Estimated audience size | 280,939 |
Audience persona
The typical SGS Essen fan in Germany is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,705 | 6.15× |
| Niedersachsen | 31,676 | 1.16× |
| Bayern | 26,594 | 0.59× |
| Baden-Württemberg | 22,659 | 0.59× |
| Hessen | 19,616 | 0.92× |
| Rheinland-Pfalz | 8,569 | 0.61× |
| Berlin | 7,744 | 0.62× |
| Schleswig-Holstein | 7,276 | 0.72× |
| Sachsen | 7,263 | 0.53× |
| Brandenburg | 5,033 | 0.58× |
| Hamburg | 4,316 | 0.68× |
| Thüringen | 3,790 | 0.53× |
| Sachsen-Anhalt | 3,526 | 0.48× |
| Bremen | 2,385 | 0.99× |
| Mecklenburg-Vorpommern | 2,332 | 0.43× |
| Saarland | 1,440 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.58× | Sports |
| Women's soccer | 13.29× | Sports |
| VfB Stuttgart | 6.14× | Sports |
| SV Werder Bremen | 4.94× | Sports |
| RB Leipzig | 6.7× | Sports |
| 2. Bundesliga | 5.07× | Sports |
| Arminia Bielefeld | 9.97× | Sports |
| FC Bayern Munich | 3.41× | Sports |
| Eintracht Frankfurt | 4.47× | Sports |
| 1. FC Union Berlin | 10.32× | Sports |
| Transfermarkt | 4.29× | Sports |
| VfL Bochum | 7.28× | Sports |
| Bundesliga | 2.81× | Sports |
| Hertha BSC | 5.62× | Sports |
| F.C. Hansa Rostock | 6.06× | Sports |
| SC Freiburg | 6.43× | Sports |
| 3. Liga | 5.54× | Sports |
| MSV Duisburg | 7.62× | Sports |
| Sportschau | 3.51× | Sports |
| SpVgg Greuther Fürth | 11.37× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.33 |
| Patriotism | CONSERVATISM | 1.17 |
| Risk Appetite | THRILL | 1.14 |
| Spirituality | BALANCE | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
| Sustainability | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.5% |
| Brazil | 1.8% |
| Democratic Republic of the Congo | 1.1% |
See SGS Essen audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does SGS Essen have in Germany?
SGS Essen has an estimated audience of 280,939 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of SGS Essen fans?
35.6% of SGS Essen fans are female, 64.4% are male, with an average age of 36.6 years.
Which brands do SGS Essen fans like most?
SGS Essen fans show strongest brand affinity for Borussia Dortmund (4.58×), Women's soccer (13.29×), and VfB Stuttgart (6.14×) over the country average.
Where do SGS Essen fans live in Germany?
SGS Essen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,705), Niedersachsen (reach 31,676), and Bayern (reach 26,594). These three regions account for the largest share of the active audience.
What other brands do SGS Essen fans also like?
Beyond SGS Essen itself, the audience over-indexes on Women's soccer (13.29×), VfB Stuttgart (6.14×), SV Werder Bremen (4.94×), and RB Leipzig (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SGS Essen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.