Rascasse Audience Intelligence

SGS Essen Audience in Germany

A data profile of the people who buy, follow and care about SGS Essen in Germany — modelled from more than twelve digital signal sources. SGS Essen has an estimated audience of 322,930 people in Germany.

#407among Soccer in Germany#262among Team in Germany#1301in Sports

The average SGS Essen fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Frauen-Bundesliga, Women's soccer, Transfermarkt, with strongest over-indexing on Frauen-Bundesliga (50.14× the country average).

Demographically, the SGS Essen audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SGS Essen fan in Germany is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Frauen-Bundesliga.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SGS Essen profile in Germany.

Audience size
323K
in Germany
Gender
32.0%♀
68.0% male
Age
39.2
average years
Country rank
#16454
Team in Germany
Fig. 01

Search interest · 12-month trend

+139%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SGS Essen fans

32.0% are female, 68.0% are male, average age 39.2.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for SGS Essen audience in Germany
MetricValue
Female32.0%
Male68.0%
Average age39.2
Estimated audience size322,930
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the SGS Essen audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4924%
50+18%
Fig. 04

Worldwide distribution

85.8%

of the worldwide SGS Essen audience comes from Germany.

Worldwide audience distribution share by country for SGS Essen
CountryShare
Germany85.8%
Brazil2.0%
South Africa0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SGS Essen audience in Germany is strongest.

Fig. 05

Top regions by affinity

SGS Essen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K5.26×
02Hamburg~9K1.24×
03Niedersachsen~30K1.12×
04Bremen~3K1.05×
05Schleswig-Holstein~10K1.01×
06Hessen~20K0.81×
07Brandenburg~8K0.78×
08Thüringen~6K0.74×
09Rheinland-Pfalz~10K0.72×
10Saarland~3K0.68×
11Sachsen-Anhalt~5K0.64×
12Mecklenburg-Vorpommern~4K0.64×
13Berlin~9K0.63×
14Bayern~30K0.61×
15Sachsen~9K0.61×
16Baden-Württemberg~20K0.58×
Fig. 06

Affinity by region

Affinity by region — SGS Essen, Germany
0.58×1.00×5.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SGS Essen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SGS Essen audience
#·InterestCategoryAffinity×
01Frauen-BundesligaSports50.14×
02Sweden national football teamSports18.26×
03Women's soccerSports16.55×
041. FC Union BerlinSports13.78×
05SpVgg Greuther FürthSports13.11×
06Arminia BielefeldSports12.73×
07Lothar MatthäusSports12.46×
08VfL BochumSports10.26×
093. LigaSports8.49×
10MSV DuisburgSports8.33×
11SC FreiburgSports7.27×
12RB LeipzigSports7.01×
13VfL WolfsburgSports6.81×
14TransfermarktSports6.61×
15Borussia MönchengladbachSports5.79×
16Hertha BSCSports5.40×
171. FC KölnSports5.35×
18VfB StuttgartSports5.06×
19SV Werder BremenSports4.83×
20Borussia DortmundSports3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SGS Essen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SGS Essen audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.74×
SpiritualityBALANCE1.44×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SGS Essen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
CreativityOPEN0.68×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SGS Essen have in Germany?

SGS Essen has an estimated audience of 322,930 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of SGS Essen fans?

32.0% of SGS Essen fans are female, 68.0% are male, with an average age of 39.2 years.

03

Which brands do SGS Essen fans like most?

SGS Essen fans show strongest brand affinity for Frauen-Bundesliga (50.14×), Women's soccer (16.55×), and Transfermarkt (6.61×) over the country average.

04

Where do SGS Essen fans live in Germany?

SGS Essen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SGS Essen fans also like?

Beyond SGS Essen itself, the audience over-indexes on Women's soccer (16.55×), Transfermarkt (6.61×), 1. FC Union Berlin (13.78×), and Arminia Bielefeld (12.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See SGS Essen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SGS Essen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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