Shai Gilgeous-Alexander Audience in Germany
Shai Gilgeous-Alexander has an estimated audience of 265,504 people in Germany. 34.0% are female, 66.0% are male, average age 32.5. Top brand affinities: Dirk Nowitzki, Transfermarkt, Borussia Dortmund, NBA, CHECK24.
Top brand affinities include Dirk Nowitzki, Transfermarkt, Borussia Dortmund, with strongest over-indexing on Dirk Nowitzki (16.05× the country average). Demographically, the Shai Gilgeous-Alexander audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Shai Gilgeous-Alexander fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 32.5 |
| Estimated audience size | 265,504 |
Audience persona
The typical Shai Gilgeous-Alexander fan in Germany is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dirk Nowitzki.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dirk Nowitzki | 16.05× | Sports |
| Transfermarkt | 3.24× | Sports |
| Borussia Dortmund | 1.64× | Sports |
| NBA | 4.11× | Sports |
| CHECK24 | 2.71× | Business & Career |
| FIFA World Cup | 2.01× | Sports |
| FC Bayern Munich | 1.74× | Sports |
| Street photography | 3.49× | Technology & Electronics |
| Giannis Antetokounmpo | 12.45× | Sports |
| Ariana Grande | 4.38× | Music & Radio |
| UEFA Champions League | 1.82× | Sports |
| Luka Dončić | 13.06× | Sports |
| Bundesliga | 1.59× | Sports |
| Zendaya | 5.94× | Movies & TV |
| Rodeo | 4.96× | Sports |
| Spiegel Online | 1.68× | News |
| IHF World Men's Handball Championship | 2.75× | Sports |
| Michael Jordan | 6.97× | Sports |
| Lieferando.de | 1.85× | Food & Beverages |
| Charlotte Hornets | 10.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.15 |
| Career Orientation | POWER | 1.14 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.1% |
| Canada | 8.5% |
| Brazil | 5.1% |
See Shai Gilgeous-Alexander audiences in other countries
- Shai Gilgeous-Alexander — United States
- Shai Gilgeous-Alexander — United Kingdom
- Shai Gilgeous-Alexander — France
- Shai Gilgeous-Alexander — Italy
- Shai Gilgeous-Alexander — Spain
- Shai Gilgeous-Alexander — Brazil
- Shai Gilgeous-Alexander — Japan
- Shai Gilgeous-Alexander — South Korea
- Shai Gilgeous-Alexander — India
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shai Gilgeous-Alexander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.