Shai Gilgeous-Alexander Audience in Germany
Shai Gilgeous-Alexander has an estimated audience of 265,504 people in Germany. 34.0% are female, 66.0% are male, average age 32.5. Top brand affinities: Alaska, Google Analytics, Golden Gate, Sailor, Gil Ofarim.
Top brand affinities include Alaska, Google Analytics, Golden Gate, with strongest over-indexing on Alaska (10.11× the country average). Demographically, the Shai Gilgeous-Alexander audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Shai Gilgeous-Alexander fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 32.5 |
| Estimated audience size | 265,504 |
Audience persona
The typical Shai Gilgeous-Alexander fan in Germany is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 10.11× | Travel & Leisure |
| Google Analytics | 6.29× | Internet & Social Media |
| Golden Gate | 10.57× | Games |
| Sailor | 8.66× | Travel & Leisure |
| Gil Ofarim | 2.21× | Music & Radio |
| Jura Mountains | 9.76× | Travel & Leisure |
| Graham Greene | 7.35× | Literature |
| Tuscany | 6.91× | Travel & Leisure |
| Minnesota | 7.68× | Travel & Leisure |
| Progressive rock | 1.96× | Music & Radio |
| CAC 40 | 1.65× | Business & Career |
| Stamp collecting | 5.28× | Home & Garden |
| Building insulation | 4.25× | Home & Garden |
| Buddy – The Buddy Holly Story | 4.69× | Music & Radio |
| Handmade Gifts | 1.93× | Kids & Family |
| Food quality | 8.64× | Food & Beverages |
| Rajasthan | 9.38× | Travel & Leisure |
| St Matthew Passion | 10.1× | |
| Nebraska | 7.15× | Travel & Leisure |
| Staycation | 2.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.15 |
| Career Orientation | POWER | 1.14 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.1% |
| Canada | 8.5% |
| Brazil | 5.1% |
See Shai Gilgeous-Alexander audiences in other countries
- Shai Gilgeous-Alexander — United States
- Shai Gilgeous-Alexander — United Kingdom
- Shai Gilgeous-Alexander — France
- Shai Gilgeous-Alexander — Italy
- Shai Gilgeous-Alexander — Spain
- Shai Gilgeous-Alexander — Brazil
- Shai Gilgeous-Alexander — Japan
- Shai Gilgeous-Alexander — South Korea
- Shai Gilgeous-Alexander — India
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shai Gilgeous-Alexander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.