A data profile of the people who buy, follow and care about Shai Gilgeous-Alexander in Germany — modelled from more than twelve digital signal sources. Shai Gilgeous-Alexander has an estimated audience of 249,570 people in Germany.
The average Shai Gilgeous-Alexander fan in Germany is 30.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Giannis Antetokounmpo, CHECK24, NBA, with strongest over-indexing on Giannis Antetokounmpo (13.86× the country average).
Demographically, the Shai Gilgeous-Alexander audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shai Gilgeous-Alexander fan in Germany is more male, around 30.1 years old, with strong Risk Appetite tendencies and a notable affinity for Giannis Antetokounmpo.
The key figures that characterise the Shai Gilgeous-Alexander profile in Germany.
35.6% are female, 64.4% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 30.1 |
| Estimated audience size | 249,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Shai Gilgeous-Alexander audience comes from Germany.
| Country | Share |
|---|---|
| United States | 66.3% |
| Canada | 8.2% |
| Brazil | 5.0% |
Where the Shai Gilgeous-Alexander audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.46× | |
| 02 | Hamburg | ~7K | 1.23× | |
| 03 | Hessen | ~20K | 1.17× | |
| 04 | Nordrhein-Westfalen | ~60K | 1.11× | |
| 05 | Bayern | ~40K | 1.08× | |
| 06 | Baden-Württemberg | ~40K | 1.07× | |
| 07 | Bremen | ~2K | 1.05× | |
| 08 | Rheinland-Pfalz | ~10K | 1.04× | |
| 09 | Niedersachsen | ~20K | 0.99× | |
| 10 | Schleswig-Holstein | ~9K | 0.98× | |
| 11 | Brandenburg | ~7K | 0.90× | |
| 12 | Thüringen | ~6K | 0.89× | |
| 13 | Saarland | ~3K | 0.88× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.81× | |
| 15 | Sachsen | ~9K | 0.79× | |
| 16 | Sachsen-Anhalt | ~5K | 0.79× |
The strongest cross-interests of the Shai Gilgeous-Alexander audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chris Paul | Sports | 14.25× | ||
| 02 | Giannis Antetokounmpo | Sports | 13.86× | ||
| 03 | Luka Dončić | Sports | 13.41× | ||
| 04 | Dirk Nowitzki | Sports | 10.90× | ||
| 05 | Charlotte Hornets | Sports | 9.34× | ||
| 06 | Oklahoma City Thunder | Sports | 9.14× | ||
| 07 | Cartoon Network | Movies & TV | 6.86× | ||
| 08 | Michael Jordan | Sports | 5.33× | ||
| 09 | College basketball | Sports | 4.98× | ||
| 10 | NBA Finals | Sports | 4.58× | ||
| 11 | NBA | Sports | 3.57× | ||
| 12 | CHECK24 | Business & Career | 3.00× | ||
| 13 | Succulent plant | Home & Garden | 2.89× | ||
| 14 | EA Sports FC | Games | 2.70× | ||
| 15 | Livestock | Pets & Animals | 2.44× | ||
| 16 | Transfermarkt | Sports | 2.35× | ||
| 17 | Carpentry | Home & Garden | 2.32× | ||
| 18 | Chihuahua (dog) | Pets & Animals | 2.18× | ||
| 19 | Tipico | Games | 2.00× | ||
| 20 | House music | Music & Radio | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Design Affinity | PREMIUM | 0.81× | |
| Individualism | JOY | 0.82× |
Shai Gilgeous-Alexander has an estimated audience of 249,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
35.6% of Shai Gilgeous-Alexander fans are female, 64.4% are male, with an average age of 30.1 years.
Shai Gilgeous-Alexander fans show strongest brand affinity for Giannis Antetokounmpo (13.86×), CHECK24 (3×), and NBA (3.57×) over the country average.
Shai Gilgeous-Alexander fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Shai Gilgeous-Alexander itself, the audience over-indexes on CHECK24 (3×), NBA (3.57×), Luka Dončić (13.41×), and Transfermarkt (2.35×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Shai Gilgeous-Alexander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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