Shai Gilgeous-Alexander Audience in United States

Shai Gilgeous-Alexander logo

Shai Gilgeous-Alexander has an estimated audience of 9,622,173 people in United States. 40.0% are female, 60.0% are male, average age 34.0. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, Hipster.

Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (10.56× the country average). Demographically, the Shai Gilgeous-Alexander audience skews more male with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Shai Gilgeous-Alexander fans

Demographic split for Shai Gilgeous-Alexander audience in United States
MetricValue
Female40.0%
Male60.0%
Average age34.0
Estimated audience size9,622,173

Audience persona

The typical Shai Gilgeous-Alexander fan in United States is more male, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shai Gilgeous-Alexander audience
BrandAffinityCategory
Goop10.56×Internet & Social Media
Mathcore15.45×Music & Radio
Governor of Michigan13.84×Politics & Society
Grinch6.93×Movies & TV
Hipster15.75×Politics & Society
Elsword25.92×Games
Wok9.9×Food & Beverages
Harlow17.71×Travel & Leisure
Fairy godmother10.8×Literature
No Escape (1994 film)14.96×Movies & TV
Google Home8.55×Technology & Electronics
Vocal harmony5.95×Music & Radio
Historic site5.49×Arts & Culture
La Jolla11.31×Travel & Leisure
Hibachi9.2×Food & Beverages
Guitarist (magazine)12.35×Music & Radio
TV Fanatic11.41×Movies & TV
El Paso County, Colorado13.17×Travel & Leisure
Grace Slick8.34×Music & Radio
headspace8.8×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shai Gilgeous-Alexander audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.28
Early Adopter MentalityPOWER1.1
Social Media UsageJOY1.07
Family OrientationCONSERVATISM1
ExtroversionTHRILL0.96
Sports ActivityPOWER0.94

Worldwide distribution

Worldwide audience distribution share by country for Shai Gilgeous-Alexander
CountryShare
United States65.1%
Canada8.5%
Brazil5.1%

See Shai Gilgeous-Alexander audiences in other countries

More Basketball audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Shai Gilgeous-Alexander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.