Rascasse Audience Intelligence

Shai Gilgeous-Alexander Audience in United States

A data profile of the people who buy, follow and care about Shai Gilgeous-Alexander in United States — modelled from more than twelve digital signal sources. Shai Gilgeous-Alexander has an estimated audience of 9,942,448 people in United States.

#42among Basketball in United States#197among Person in United States#293in Sports

The average Shai Gilgeous-Alexander fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Oklahoma City Thunder, NBA Finals, Reggie Jackson, with strongest over-indexing on Oklahoma City Thunder (3.93× the country average).

Demographically, the Shai Gilgeous-Alexander audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shai Gilgeous-Alexander fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oklahoma City Thunder.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shai Gilgeous-Alexander profile in United States.

Audience size
9.9M
in United States
Gender
40.8%♀
59.2% male
Age
32.4
average years
Country rank
#3600
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shai Gilgeous-Alexander fans

40.8% are female, 59.2% are male, average age 32.4.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Shai Gilgeous-Alexander audience in United States
MetricValue
Female40.8%
Male59.2%
Average age32.4
Estimated audience size9,942,448
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Shai Gilgeous-Alexander audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

66.3%

of the worldwide Shai Gilgeous-Alexander audience comes from United States.

Worldwide audience distribution share by country for Shai Gilgeous-Alexander
CountryShare
United States66.3%
Canada8.2%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shai Gilgeous-Alexander audience in United States is strongest.

Fig. 05

Top regions by affinity

Shai Gilgeous-Alexander fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~600K5.65×
02Louisiana~200K1.33×
03Georgia~400K1.28×
04Maryland~200K1.27×
05Arkansas~90K1.21×
06New Jersey~300K1.19×
07New York~600K1.18×
08Kentucky~100K1.18×
09North Carolina~300K1.11×
10Mississippi~90K1.11×
11Indiana~200K1.10×
12Michigan~300K1.09×
13Texas~900K1.08×
14Alabama~100K1.08×
15Illinois~300K1.07×
16Connecticut~100K1.04×
17Missouri~200K1.03×
18Delaware~30K1.02×
19Pennsylvania~300K1.01×
20Ohio~300K1.01×
21Massachusetts~200K1.01×
22South Carolina~100K1.00×
23Florida~600K0.99×
24Virginia~200K0.99×
25Kansas~70K0.99×
26Tennessee~200K0.97×
27Washington, District of Columbia~30K0.97×
28Arizona~200K0.96×
29Minnesota~100K0.93×
30California~900K0.90×
31Rhode Island~30K0.87×
32Nevada~80K0.84×
33Wisconsin~100K0.82×
34North Dakota~20K0.80×
35Colorado~100K0.76×
36Oregon~80K0.74×
37Iowa~60K0.73×
38Nebraska~30K0.73×
39Hawaii~30K0.73×
40South Dakota~20K0.71×
41Maine~20K0.70×
42Washington~100K0.69×
43West Virginia~30K0.68×
44New Hampshire~20K0.68×
45Utah~50K0.66×
46Alaska~10K0.63×
47Vermont~10K0.63×
48New Mexico~30K0.62×
49Montana~10K0.58×
50Idaho~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Shai Gilgeous-Alexander, United States
0.53×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shai Gilgeous-Alexander audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shai Gilgeous-Alexander audience
#·InterestCategoryAffinity×
01Reggie JacksonSports15.01×
02Brook LopezSports13.88×
03Chris PaulSports4.90×
04Oklahoma City ThunderSports3.93×
05Minnesota TimberwolvesSports3.36×
06Charlotte HornetsSports3.11×
07Carmelo AnthonySports3.11×
08Houston RocketsSports3.04×
09Phoenix SunsSports3.04×
10Brooklyn NetsSports3.04×
11NBA FinalsSports2.27×
12LeBron JamesSports2.07×
13Scooby-DooMovies & TV2.04×
14Golden State WarriorsSports2.00×
15College basketballSports2.00×
16Sneaker collectingFashion & Accessoires2.00×
17NBA playoffsSports1.80×
18Los Angeles LakersSports1.74×
19Mobile gameGames1.69×
20Mixed martial artsSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shai Gilgeous-Alexander audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shai Gilgeous-Alexander audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Convenience OrientationPREMIUM1.19×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shai Gilgeous-Alexander audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shai Gilgeous-Alexander have in United States?

Shai Gilgeous-Alexander has an estimated audience of 9,942,448 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shai Gilgeous-Alexander fans?

40.8% of Shai Gilgeous-Alexander fans are female, 59.2% are male, with an average age of 32.4 years.

03

Which brands do Shai Gilgeous-Alexander fans like most?

Shai Gilgeous-Alexander fans show strongest brand affinity for Oklahoma City Thunder (3.93×), NBA Finals (2.27×), and Reggie Jackson (15.01×) over the country average.

04

Where do Shai Gilgeous-Alexander fans live in United States?

Shai Gilgeous-Alexander fans in United States are most concentrated in California (reach ~900K), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Shai Gilgeous-Alexander fans also like?

Beyond Shai Gilgeous-Alexander itself, the audience over-indexes on NBA Finals (2.27×), Reggie Jackson (15.01×), Brook Lopez (13.88×), and Houston Rockets (3.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shai Gilgeous-Alexander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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