Shrub Audience in Germany
Shrub has an estimated audience of 443,716 people in Germany. 61.6% are female, 38.4% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Satire, Western Union, Real property, Allgäu.
The average Shrub fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Satire, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Shrub audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Shrub fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.5 |
| Estimated audience size | 443,716 |
Audience persona
The typical Shrub fan in Germany is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,290 | 1.06× |
| Bayern | 68,817 | 0.96× |
| Baden-Württemberg | 57,470 | 0.95× |
| Niedersachsen | 40,945 | 0.95× |
| Hessen | 34,321 | 1.02× |
| Rheinland-Pfalz | 23,462 | 1.06× |
| Sachsen | 21,742 | 1× |
| Berlin | 15,238 | 0.77× |
| Brandenburg | 14,677 | 1.07× |
| Schleswig-Holstein | 12,390 | 0.78× |
| Thüringen | 11,748 | 1.04× |
| Saarland | 11,586 | 2.13× |
| Sachsen-Anhalt | 9,897 | 0.86× |
| Hamburg | 7,545 | 0.75× |
| Mecklenburg-Vorpommern | 6,649 | 0.78× |
| Bremen | 3,137 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.81× | Literature |
| Western Union | 6.91× | Business & Career |
| Real property | 6.42× | Home & Garden |
| Allgäu | 6.85× | Travel & Leisure |
| Country rap | 6.77× | Music & Radio |
| German television comedy | 6.28× | Movies & TV |
| Tagesschau | 2.09× | Movies & TV |
| Houseplant | 4.21× | Home & Garden |
| Firefox | 6.61× | Internet & Social Media |
| Fidelity Investments | 20.6× | Business & Career |
| Italo disco | 8.36× | Music & Radio |
| Pets | 1.76× | Pets & Animals |
| Nicole Kidman | 5.66× | Movies & TV |
| Ornamental plant | 3.37× | Home & Garden |
| Headphones | 4.58× | Technology & Electronics |
| Fertilizer | 5.82× | Home & Garden |
| Automobiles | 1.65× | Cars & Mobility |
| Lake Constance | 6.52× | Travel & Leisure |
| Karl Marx | 7.25× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.89 |
| Healthy Lifestyle | BALANCE | 1.71 |
| Spirituality | BALANCE | 1.7 |
| Design Affinity | PREMIUM | 1.68 |
| Pet Ownership | JOY | 1.67 |
| Urban Lifestyle | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 7.0% |
| Vietnam | 5.5% |
See Shrub audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Shrub have in Germany?
Shrub has an estimated audience of 443,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shrub fans?
61.6% of Shrub fans are female, 38.4% are male, with an average age of 42.5 years.
Which brands do Shrub fans like most?
Shrub fans show strongest brand affinity for Jotex (78.71×), Satire (8.81×), and Western Union (6.91×) over the country average.
Where do Shrub fans live in Germany?
Shrub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,290), Bayern (reach 68,817), and Baden-Württemberg (reach 57,470). These three regions account for the largest share of the active audience.
What other brands do Shrub fans also like?
Beyond Shrub itself, the audience over-indexes on Satire (8.81×), Western Union (6.91×), Real property (6.42×), and Allgäu (6.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shrub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.