Rascasse Audience Intelligence

Shrub Audience in United States

A data profile of the people who buy, follow and care about Shrub in United States — modelled from more than twelve digital signal sources. Shrub has an estimated audience of 7,437,924 people in United States.

#14among Alcohol in United States#2894among Topic in United States#357in Food & Beverages

The average Shrub fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Non-alcoholic beverage, Microwave oven, Discount stores, with strongest over-indexing on Non-alcoholic beverage (3.59× the country average).

Demographically, the Shrub audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shrub fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shrub profile in United States.

Audience size
7.4M
in United States
Gender
69.1%♀
30.9% male
Age
42.2
average years
Country rank
#4763
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shrub fans

69.1% are female, 30.9% are male, average age 42.2.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Shrub audience in United States
MetricValue
Female69.1%
Male30.9%
Average age42.2
Estimated audience size7,437,924
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Shrub audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Shrub audience comes from United States.

Worldwide audience distribution share by country for Shrub
CountryShare
United States29.2%
United Kingdom7.0%
Vietnam5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shrub audience in United States is strongest.

Fig. 05

Top regions by affinity

Shrub fans by region: top regions in United States
#RegionReachAffinity×
01Texas~900K1.42×
02Georgia~300K1.30×
03Mississippi~70K1.19×
04Virginia~200K1.17×
05Washington~200K1.14×
06North Carolina~300K1.13×
07South Carolina~100K1.12×
08Kentucky~100K1.11×
09Nebraska~40K1.10×
10New Jersey~200K1.08×
11Indiana~100K1.08×
12Alabama~100K1.07×
13Arkansas~70K1.07×
14Pennsylvania~300K1.06×
15Michigan~200K1.06×
16Oklahoma~90K1.05×
17Connecticut~80K1.05×
18Florida~500K1.04×
19Delaware~20K1.04×
20Louisiana~100K1.03×
21South Dakota~20K1.03×
22California~800K1.02×
23Ohio~200K1.02×
24Wisconsin~100K1.02×
25Minnesota~100K1.02×
26Missouri~100K1.01×
27North Dakota~20K1.01×
28Illinois~200K1.00×
29Tennessee~100K1.00×
30Kansas~60K1.00×
31Maine~30K1.00×
32New York~400K0.99×
33Maryland~100K0.99×
34New Mexico~40K0.99×
35Massachusetts~100K0.98×
36Oregon~80K0.98×
37Iowa~60K0.97×
38West Virginia~30K0.97×
39Rhode Island~20K0.97×
40Idaho~40K0.96×
41Utah~60K0.90×
42Vermont~10K0.89×
43Hawaii~30K0.88×
44New Hampshire~30K0.88×
45Nevada~60K0.87×
46Washington, District of Columbia~20K0.85×
47Alaska~10K0.85×
48Montana~20K0.82×
49Arizona~100K0.81×
50Colorado~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Shrub, United States
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shrub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shrub audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.59×
02ShellfishFood & Beverages3.38×
03Mineral waterFood & Beverages3.29×
04CappuccinoFood & Beverages3.29×
05Microwave ovenHome & Garden2.82×
06Web serverTechnology & Electronics2.77×
07Real propertyHome & Garden2.24×
08Internet celebrityInternet & Social Media2.17×
09Discount storesShopping2.10×
10PastryFood & Beverages2.08×
11Rail transportTravel & Leisure2.07×
12GeneticsKids & Family1.88×
13Hardware storeHome & Garden1.83×
14KitchenwareHome & Garden1.80×
15PharmacyBusiness & Career1.77×
16Charitable organizationPolitics & Society1.77×
17Subscription business modelShopping1.73×
18Britney SpearsMusic & Radio1.73×
19United Parcel ServiceBusiness & Career1.60×
20IKEAHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shrub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shrub audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
Convenience OrientationPREMIUM1.51×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shrub audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.80×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shrub have in United States?

Shrub has an estimated audience of 7,437,924 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Shrub fans?

69.1% of Shrub fans are female, 30.9% are male, with an average age of 42.2 years.

03

Which brands do Shrub fans like most?

Shrub fans show strongest brand affinity for Non-alcoholic beverage (3.59×), Microwave oven (2.82×), and Discount stores (2.1×) over the country average.

04

Where do Shrub fans live in United States?

Shrub fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Shrub fans also like?

Beyond Shrub itself, the audience over-indexes on Microwave oven (2.82×), Discount stores (2.1×), Real property (2.24×), and Genetics (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Shrub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shrub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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