Shrub Audience in United States

Shrub logo

Shrub has an estimated audience of 7,437,924 people in United States. 69.1% are female, 30.9% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Whataburger.

The average Shrub fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Shrub audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Shrub fans

Demographic split for Shrub audience in United States
MetricValue
Female69.1%
Male30.9%
Average age42.2
Estimated audience size7,437,924

Audience persona

The typical Shrub fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Shrub in United States
RegionReachAffinity
California833,0641.02×
Texas804,7861.26×
Florida564,9441.12×
New York441,8601.06×
Georgia288,9861.26×
Pennsylvania263,8571.05×
Ohio248,1061.08×
Illinois247,2451×
North Carolina242,7021.08×
Michigan226,7141.17×
Virginia209,6851.16×
New Jersey208,8501.1×
Washington184,3091.24×
Tennessee165,3691.11×
Massachusetts153,6111.05×
Indiana143,7291.06×
Maryland127,1350.99×
Missouri121,1021.01×
South Carolina119,3411.07×
Wisconsin119,1461.06×
Minnesota119,0521.12×
Alabama115,4101.11×
Arizona112,8370.74×
Kentucky104,8911.12×
Colorado97,2300.83×
Louisiana94,9990.99×
Oregon90,3081.06×
Oklahoma84,6421.02×
Connecticut84,5951.13×
Mississippi74,6221.22×
Arkansas64,1171.05×
Nevada61,4820.85×
Utah59,6020.89×
Iowa58,9300.96×
Kansas56,3270.96×
Nebraska35,2700.95×
Idaho35,1960.94×
West Virginia34,5361×
New Mexico33,5880.9×
Hawaii27,0350.85×
New Hampshire26,1490.89×
Maine25,2350.95×
Rhode Island23,6411×
Delaware20,6171×
Washington, District of Columbia20,5680.92×
Montana15,6980.76×
South Dakota15,0940.88×
North Dakota14,3070.94×
Vermont10,9560.84×
Alaska9,3150.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shrub audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.59×Technology & Electronics
The Historian16.48×Literature
Whataburger1.64×Food & Beverages
Pillow1.82×Home & Garden
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Mothercare1.59×Kids & Family
Evan Tanner16.6×Sports
Étouffée10.28×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Public speaking1.54×Politics & Society
Holly Hagan17.22×Movies & TV
Hebe2.45×Home & Garden
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shrub audience
TraitClusterScore
Community OrientationOPEN1.46
Convenience OrientationPREMIUM1.43
IndividualismJOY1.36
DIY MentalityTHRILL1.35
Family OrientationCONSERVATISM1.34
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Shrub
CountryShare
United States29.2%
United Kingdom7.0%
Vietnam5.5%

See Shrub audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Shrub have in United States?

Shrub has an estimated audience of 7,437,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Shrub fans?

69.1% of Shrub fans are female, 30.9% are male, with an average age of 42.2 years.

Which brands do Shrub fans like most?

Shrub fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.59×) over the country average.

Where do Shrub fans live in United States?

Shrub fans in United States are most concentrated in California (reach 833,064), Texas (reach 804,786), and Florida (reach 564,944). These three regions account for the largest share of the active audience.

What other brands do Shrub fans also like?

Beyond Shrub itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.59×), The Historian (16.48×), and Whataburger (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shrub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.