Smântână Audience in Germany
Smântână has an estimated audience of 275,895 people in Germany. 73.8% are female, 26.2% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Natural rubber, Mothercare, Sixx.
The average Smântână fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Natural rubber, with strongest over-indexing on Progressive rock (3.29× the country average). Demographically, the Smântână audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Smântână fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 44.8 |
| Estimated audience size | 275,895 |
Audience persona
The typical Smântână fan in Germany is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,360 | 1× |
| Bayern | 53,309 | 1.2× |
| Baden-Württemberg | 47,426 | 1.26× |
| Hessen | 21,215 | 1.01× |
| Niedersachsen | 18,420 | 0.69× |
| Rheinland-Pfalz | 12,749 | 0.92× |
| Berlin | 9,018 | 0.73× |
| Sachsen | 6,400 | 0.47× |
| Thüringen | 6,333 | 0.9× |
| Sachsen-Anhalt | 6,150 | 0.86× |
| Brandenburg | 5,700 | 0.67× |
| Hamburg | 5,527 | 0.89× |
| Schleswig-Holstein | 5,459 | 0.55× |
| Mecklenburg-Vorpommern | 5,409 | 1.03× |
| Saarland | 5,377 | 1.59× |
| Bremen | 5,277 | 2.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.29× | Music & Radio |
| Artistic inspiration | 1.87× | Arts & Culture |
| Natural rubber | 2.29× | Cars & Mobility |
| Mothercare | 1.7× | Kids & Family |
| Sixx | 1.84× | Movies & TV |
| Free University of Berlin | 1.94× | Business & Career |
| Catania | 3.5× | Travel & Leisure |
| Gaelic football | 1.69× | Sports |
| Opposition (politics) | 2.23× | Politics & Society |
| Caprivi Strip | 3.54× | |
| Epistle of Jude | 2.29× | Literature |
| Brunello Cucinelli | 1.54× | Fashion & Accessoires |
| Schweinshaxe | 1.51× | Food & Beverages |
| Islamism | 1.71× | Politics & Society |
| MS Mode | 2.01× | Fashion & Accessoires |
| Rhodiola | 2.63× | Health |
| Assetto Corsa | 1.6× | Games |
| Peat | 1.71× | |
| Rapid prototyping | 3.52× | Business & Career |
| JDM Cars | 1.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.29 |
| Family Orientation | CONSERVATISM | 1.59 |
| Quality Awareness | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.55 |
| Urban Lifestyle | OPEN | 1.5 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Taiwan | 5.5% |
| United Kingdom | 4.5% |
See Smântână audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Smântână have in Germany?
Smântână has an estimated audience of 275,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smântână fans?
73.8% of Smântână fans are female, 26.2% are male, with an average age of 44.8 years.
Which brands do Smântână fans like most?
Smântână fans show strongest brand affinity for Progressive rock (3.29×), Artistic inspiration (1.87×), and Natural rubber (2.29×) over the country average.
Where do Smântână fans live in Germany?
Smântână fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,360), Bayern (reach 53,309), and Baden-Württemberg (reach 47,426). These three regions account for the largest share of the active audience.
What other brands do Smântână fans also like?
Beyond Smântână itself, the audience over-indexes on Artistic inspiration (1.87×), Natural rubber (2.29×), Mothercare (1.7×), and Sixx (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smântână. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.