Rascasse Audience Intelligence

Smântână Audience in Germany

A data profile of the people who buy, follow and care about Smântână in Germany — modelled from more than twelve digital signal sources. Smântână has an estimated audience of 275,895 people in Germany.

#42among Beverage in Germany#6441among Topic in Germany#891in Food & Beverages

The average Smântână fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thomas Gottschalk, Ryanair, Eurowings, with strongest over-indexing on Thomas Gottschalk (2.78× the country average).

Demographically, the Smântână audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smântână fan in Germany is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Thomas Gottschalk.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smântână profile in Germany.

Audience size
276K
in Germany
Gender
73.8%♀
26.2% male
Age
44.8
average years
Country rank
#18439
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smântână fans

73.8% are female, 26.2% are male, average age 44.8.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Smântână audience in Germany
MetricValue
Female73.8%
Male26.2%
Average age44.8
Estimated audience size275,895
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Smântână audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3916%
40-4925%
50+34%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Smântână audience comes from Germany.

Worldwide audience distribution share by country for Smântână
CountryShare
United States21.4%
Taiwan5.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smântână audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smântână fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.14×
02Baden-Württemberg~40K1.12×
03Bayern~50K1.09×
04Saarland~4K1.07×
05Mecklenburg-Vorpommern~5K1.01×
06Hessen~20K1.00×
07Sachsen-Anhalt~7K0.99×
08Thüringen~7K0.99×
09Nordrhein-Westfalen~60K0.98×
10Rheinland-Pfalz~10K0.98×
11Hamburg~6K0.98×
12Brandenburg~8K0.96×
13Schleswig-Holstein~9K0.95×
14Sachsen~10K0.93×
15Berlin~10K0.93×
16Niedersachsen~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Smântână, Germany
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smântână audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smântână audience
#·InterestCategoryAffinity×
01TofuFood & Beverages9.43×
02DishwasherHome & Garden4.28×
03Mineral waterFood & Beverages3.37×
04Thomas GottschalkMovies & TV2.78×
05Face powderBeauty & Wellness2.61×
06Street foodFood & Beverages2.37×
07Efficient energy useTechnology & Electronics2.14×
08GrillingFood & Beverages2.14×
09Garden furnitureHome & Garden2.06×
10KitchenwareHome & Garden2.00×
11EurowingsTravel & Leisure1.92×
12RyanairTravel & Leisure1.88×
13EspressoFood & Beverages1.86×
14CocktailFood & Beverages1.83×
15PastryFood & Beverages1.78×
16Snack foodFood & Beverages1.76×
17Home AppliancesHome & Garden1.71×
18TraditionPolitics & Society1.71×
19BarbecueFood & Beverages1.60×
20QVCMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smântână audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smântână audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.65×
Quality AwarenessPREMIUM1.75×
TraditionCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smântână audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Luxury OrientationPREMIUM0.70×
TravellingTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smântână have in Germany?

Smântână has an estimated audience of 275,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Smântână fans?

73.8% of Smântână fans are female, 26.2% are male, with an average age of 44.8 years.

03

Which brands do Smântână fans like most?

Smântână fans show strongest brand affinity for Thomas Gottschalk (2.78×), Ryanair (1.88×), and Eurowings (1.92×) over the country average.

04

Where do Smântână fans live in Germany?

Smântână fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Smântână fans also like?

Beyond Smântână itself, the audience over-indexes on Ryanair (1.88×), Eurowings (1.92×), Efficient energy use (2.14×), and Grilling (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Smântână audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smântână. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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