Smântână Audience in United States
Smântână has an estimated audience of 5,650,112 people in United States. 78.4% are female, 21.6% are male, average age 39.6. Top regions: California, Louisiana, Oklahoma. Top brand affinities: Artistic inspiration, Cockpit, Picnic, Colorado River, Waterford.
The average Smântână fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Louisiana, Oklahoma. Top brand affinities include Artistic inspiration, Cockpit, Picnic, with strongest over-indexing on Artistic inspiration (1.82× the country average). Demographically, the Smântână audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Smântână fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 39.6 |
| Estimated audience size | 5,650,112 |
Audience persona
The typical Smântână fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Artistic inspiration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 76,621 | 0.12× |
| Louisiana | 75,818 | 1.04× |
| Oklahoma | 74,085 | 1.18× |
| Kentucky | 72,911 | 1.03× |
| Alabama | 70,574 | 0.89× |
| Tennessee | 67,234 | 0.59× |
| South Carolina | 66,753 | 0.79× |
| Indiana | 65,040 | 0.63× |
| Kansas | 65,022 | 1.46× |
| Idaho | 65,007 | 2.29× |
| Missouri | 62,989 | 0.69× |
| Florida | 62,505 | 0.16× |
| Texas | 62,146 | 0.13× |
| Hawaii | 62,100 | 2.56× |
| Montana | 61,239 | 3.91× |
| North Carolina | 60,477 | 0.36× |
| Ohio | 60,232 | 0.35× |
| Georgia | 59,987 | 0.34× |
| Michigan | 59,960 | 0.41× |
| Wisconsin | 59,641 | 0.7× |
| New Hampshire | 58,004 | 2.61× |
| Arizona | 57,436 | 0.5× |
| New York | 57,304 | 0.18× |
| Pennsylvania | 57,184 | 0.3× |
| Connecticut | 56,712 | 1× |
| Nevada | 56,319 | 1.03× |
| Rhode Island | 56,009 | 3.11× |
| Maine | 55,976 | 2.77× |
| Oregon | 55,600 | 0.86× |
| Utah | 55,268 | 1.09× |
| Virginia | 54,911 | 0.4× |
| Maryland | 54,635 | 0.56× |
| New Jersey | 54,503 | 0.38× |
| Illinois | 53,635 | 0.28× |
| Minnesota | 53,287 | 0.66× |
| Massachusetts | 52,740 | 0.47× |
| Washington | 51,483 | 0.45× |
| Colorado | 51,339 | 0.58× |
| Washington, District of Columbia | 36,216 | 2.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.82× | Arts & Culture |
| Cockpit | 2.84× | Travel & Leisure |
| Picnic | 2.02× | Kids & Family |
| Colorado River | 1.73× | Travel & Leisure |
| Waterford | 2.2× | Travel & Leisure |
| life is good | 1.51× | Music & Radio |
| Tierra Cali | 1.71× | Travel & Leisure |
| CACI | 3.61× | Technology & Electronics |
| Cockpit | 2.02× | Travel & Leisure |
| Lebanese cuisine | 1.61× | Food & Beverages |
| Tierra caliente | 1.54× | Travel & Leisure |
| Barclays Center | 2.41× | Sports |
| Liberace | 1.57× | Music & Radio |
| Cacique | 2.09× | Food & Beverages |
| Biblical inspiration | 1.59× | Politics & Society |
| Cacique | 2.02× | Food & Beverages |
| Assetto Corsa | 2.03× | Games |
| Príncipe | 1.83× | Travel & Leisure |
| Assassin's Creed: Brotherhood | 1.57× | Games |
| iPEC Coaching | 2.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.75 |
| Family Orientation | CONSERVATISM | 1.58 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Convenience Orientation | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Taiwan | 5.5% |
| United Kingdom | 4.5% |
See Smântână audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Smântână have in United States?
Smântână has an estimated audience of 5,650,112 people in United States, concentrated in California and Louisiana.
What is the gender split and age of Smântână fans?
78.4% of Smântână fans are female, 21.6% are male, with an average age of 39.6 years.
Which brands do Smântână fans like most?
Smântână fans show strongest brand affinity for Artistic inspiration (1.82×), Cockpit (2.84×), and Picnic (2.02×) over the country average.
Where do Smântână fans live in United States?
Smântână fans in United States are most concentrated in California (reach 76,621), Louisiana (reach 75,818), and Oklahoma (reach 74,085). These three regions account for the largest share of the active audience.
What other brands do Smântână fans also like?
Beyond Smântână itself, the audience over-indexes on Cockpit (2.84×), Picnic (2.02×), Colorado River (1.73×), and Waterford (2.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Smântână. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.