Switzerland national football team Audience in Germany

Switzerland national football team logo

Switzerland national football team has an estimated audience of 508,240 people in Germany. 48.3% are female, 51.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dynamo Dresden, SV Werder Bremen, Borussia Dortmund, RB Leipzig, Newcastle United F.C..

The average Switzerland national football team fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dynamo Dresden, SV Werder Bremen, Borussia Dortmund, with strongest over-indexing on Dynamo Dresden (6.56× the country average). Demographically, the Switzerland national football team audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Switzerland national football team fans

Demographic split for Switzerland national football team audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age39.5
Estimated audience size508,240

Audience persona

The typical Switzerland national football team fan in Germany is balanced, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dynamo Dresden.

Top regions in Germany

Top regions ranked by reach for Switzerland national football team in Germany
RegionReachAffinity
Nordrhein-Westfalen132,4301.19×
Baden-Württemberg95,2291.37×
Bayern91,6141.12×
Niedersachsen49,6061.01×
Hessen38,2500.99×
Rheinland-Pfalz25,1990.99×
Berlin22,735
Sachsen22,2530.89×
Schleswig-Holstein17,4920.96×
Brandenburg15,820
Hamburg11,5481.01×
Thüringen11,4800.89×
Sachsen-Anhalt11,1450.85×
Mecklenburg-Vorpommern9,738
Saarland5,7110.92×
Bremen3,5650.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Switzerland national football team audience
BrandAffinityCategory
Dynamo Dresden6.56×Sports
SV Werder Bremen4.38×Sports
Borussia Dortmund2.33×Sports
RB Leipzig5.41×Sports
Newcastle United F.C.12.91×Sports
Hannover 966.05×Sports
2. Bundesliga3.61×Sports
VfB Stuttgart3.69×Sports
Bundesliga2.43×Sports
SC Freiburg5.66×Sports
Eintracht Frankfurt3.09×Sports
Hamburger SV3.98×Sports
Harry Potter2.01×Movies & TV
Vincent Kompany7.4×Sports
DFB-Pokal4.94×Sports
Galatasaray S.K.3.05×Sports
Hertha BSC4.27×Sports
FC Schalke 043.56×Sports
FC St. Pauli5.31×Sports
Sports1.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Switzerland national football team audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.21
Early Adopter MentalityPOWER1.44
SpiritualityBALANCE1.35
Social Media UsageJOY1.26
Sports ActivityPOWER1.24
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Switzerland national football team
CountryShare
Germany15.2%
United Kingdom10.5%
United States8.3%

See Switzerland national football team audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Switzerland national football team have in Germany?

Switzerland national football team has an estimated audience of 508,240 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Switzerland national football team fans?

48.3% of Switzerland national football team fans are female, 51.7% are male, with an average age of 39.5 years.

Which brands do Switzerland national football team fans like most?

Switzerland national football team fans show strongest brand affinity for Dynamo Dresden (6.56×), SV Werder Bremen (4.38×), and Borussia Dortmund (2.33×) over the country average.

Where do Switzerland national football team fans live in Germany?

Switzerland national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,430), Baden-Württemberg (reach 95,229), and Bayern (reach 91,614). These three regions account for the largest share of the active audience.

What other brands do Switzerland national football team fans also like?

Beyond Switzerland national football team itself, the audience over-indexes on SV Werder Bremen (4.38×), Borussia Dortmund (2.33×), RB Leipzig (5.41×), and Newcastle United F.C. (12.91×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Switzerland national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.