The Biggest Loser Audience in Germany
The Biggest Loser has an estimated audience of 771,327 people in Germany. 64.2% are female, 35.8% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Interior Design, Healthy habits, Healthy food, Health And Beauty, Makeup Lessons.
The average The Biggest Loser fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Interior Design, Healthy habits, Healthy food, with strongest over-indexing on Home Interior Design (3.49× the country average). Demographically, the The Biggest Loser audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Biggest Loser fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 39.6 |
| Estimated audience size | 771,327 |
Audience persona
The typical The Biggest Loser fan in Germany is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Home Interior Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,382 | 1.06× |
| Bayern | 129,474 | 1.04× |
| Baden-Württemberg | 112,251 | 1.07× |
| Niedersachsen | 83,109 | 1.11× |
| Hessen | 60,266 | 1.03× |
| Rheinland-Pfalz | 39,546 | 1.02× |
| Sachsen | 35,812 | 0.95× |
| Berlin | 29,429 | 0.85× |
| Schleswig-Holstein | 28,521 | 1.03× |
| Sachsen-Anhalt | 23,860 | 1.19× |
| Brandenburg | 20,684 | 0.86× |
| Thüringen | 18,354 | 0.93× |
| Hamburg | 16,687 | 0.96× |
| Mecklenburg-Vorpommern | 12,653 | 0.86× |
| Saarland | 10,492 | 1.11× |
| Bremen | 6,081 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Interior Design | 3.49× | Home & Garden |
| Healthy habits | 3.12× | Health |
| Healthy food | 4.02× | Health |
| Health And Beauty | 4.35× | Beauty & Wellness |
| Makeup Lessons | 6.7× | Beauty & Wellness |
| Live events | 1.56× | Music & Radio |
| Unique Gifts | 3.8× | Shopping |
| Handmade | 3.42× | Home & Garden |
| Henna | 4.99× | Home & Garden |
| Birthday Gifts | 4.42× | Kids & Family |
| Home Design | 2.56× | Home & Garden |
| Natural World | 1.96× | Fashion & Accessoires |
| Heated clothing | 7.98× | Fashion & Accessoires |
| Babywearing | 4.22× | Kids & Family |
| Home Interiors | 3.05× | Home & Garden |
| Dog walking | 2.3× | Pets & Animals |
| Handmade Crafts | 3.36× | Kids & Family |
| Wetter.com | 1.79× | Home & Garden |
| Diaper bag | 3.9× | Kids & Family |
| Dog harness | 2.61× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.54 |
| Creativity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.38 |
| Indulgence | JOY | 1.33 |
| Price Sensitivity | PREMIUM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.0% |
| Germany | 13.8% |
| United Kingdom | 10.2% |
See The Biggest Loser audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Biggest Loser have in Germany?
The Biggest Loser has an estimated audience of 771,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Biggest Loser fans?
64.2% of The Biggest Loser fans are female, 35.8% are male, with an average age of 39.6 years.
Which brands do The Biggest Loser fans like most?
The Biggest Loser fans show strongest brand affinity for Home Interior Design (3.49×), Healthy habits (3.12×), and Healthy food (4.02×) over the country average.
Where do The Biggest Loser fans live in Germany?
The Biggest Loser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,382), Bayern (reach 129,474), and Baden-Württemberg (reach 112,251). These three regions account for the largest share of the active audience.
What other brands do The Biggest Loser fans also like?
Beyond The Biggest Loser itself, the audience over-indexes on Healthy habits (3.12×), Healthy food (4.02×), Health And Beauty (4.35×), and Makeup Lessons (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Biggest Loser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.