Rascasse Audience Intelligence

The Biggest Loser Audience in Germany

A data profile of the people who buy, follow and care about The Biggest Loser in Germany — modelled from more than twelve digital signal sources. The Biggest Loser has an estimated audience of 52,121 people in Germany.

#816among TV series in Germany#3626among Movie / TV Show / Series in Germany#8063in Movies & TV

The average The Biggest Loser fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home Interior Design, Healthy habits, Healthy food, with strongest over-indexing on Home Interior Design (3.49× the country average).

Demographically, the The Biggest Loser audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Biggest Loser fan in Germany is more female, around 39.6 years old, with strong Individualism tendencies and a notable affinity for Home Interior Design.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Biggest Loser profile in Germany.

Audience size
52K
in Germany
Gender
64.2%♀
35.8% male
Age
39.6
average years
Country rank
#48302
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Biggest Loser viewers

64.2% are female, 35.8% are male, average age 39.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for The Biggest Loser audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age39.6
Estimated audience size52,121
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the The Biggest Loser audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

1.1%

of the worldwide The Biggest Loser audience comes from Germany.

Worldwide audience distribution share by country for The Biggest Loser
CountryShare
United States55.9%
United Kingdom11.9%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Biggest Loser audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Biggest Loser fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.13×
02Niedersachsen~80K1.09×
03Saarland~10K1.07×
04Schleswig-Holstein~30K1.06×
05Nordrhein-Westfalen~200K1.04×
06Bayern~100K1.02×
07Baden-Württemberg~100K1.02×
08Rheinland-Pfalz~40K1.02×
09Hessen~60K1.00×
10Hamburg~20K0.98×
11Bremen~6K0.98×
12Sachsen~40K0.96×
13Thüringen~20K0.96×
14Mecklenburg-Vorpommern~10K0.92×
15Brandenburg~20K0.91×
16Berlin~30K0.90×
Fig. 06

Affinity by region

Affinity by region — The Biggest Loser, Germany
0.90×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Biggest Loser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Biggest Loser audience
#·InterestCategoryAffinity×
01Heated clothingFashion & Accessoires7.98×
02Makeup LessonsBeauty & Wellness6.70×
03HennaHome & Garden4.99×
04Birthday GiftsKids & Family4.42×
05Health And BeautyBeauty & Wellness4.35×
06BabywearingKids & Family4.22×
07Healthy foodHealth4.02×
08Diaper bagKids & Family3.90×
09Unique GiftsShopping3.80×
10Home Interior DesignHome & Garden3.49×
11HandmadeHome & Garden3.42×
12Handmade CraftsKids & Family3.36×
13Healthy habitsHealth3.12×
14Home InteriorsHome & Garden3.05×
15DecorationHome & Garden2.67×
16Dog harnessPets & Animals2.61×
17Horse & RiderPets & Animals2.58×
18Home DesignHome & Garden2.56×
19Dog walkingPets & Animals2.30×
20Live eventsMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Biggest Loser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Biggest Loser audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.92×
Quality AwarenessPREMIUM1.36×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Biggest Loser audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Risk AppetiteTHRILL0.72×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Biggest Loser have in Germany?

The Biggest Loser has an estimated audience of 52,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Biggest Loser viewers?

64.2% of The Biggest Loser fans are female, 35.8% are male, with an average age of 39.6 years.

03

Which brands do The Biggest Loser fans like most?

The Biggest Loser fans show strongest brand affinity for Home Interior Design (3.49×), Healthy habits (3.12×), and Healthy food (4.02×) over the country average.

04

Where do The Biggest Loser fans live in Germany?

The Biggest Loser fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Biggest Loser fans also like?

Beyond The Biggest Loser itself, the audience over-indexes on Healthy habits (3.12×), Healthy food (4.02×), Health And Beauty (4.35×), and Makeup Lessons (6.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Biggest Loser audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Biggest Loser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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