Tikamoon Audience in Germany
Tikamoon has an estimated audience of 416,183 people in Germany. 58.7% are female, 41.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Docs, Tagesschau, Nathan Fillion, Adriana Lima, Bryan Adams.
The average Tikamoon fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Docs, Tagesschau, Nathan Fillion, with strongest over-indexing on Google Docs (6.42× the country average). Demographically, the Tikamoon audience skews more female with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Tikamoon fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 41.1 |
| Estimated audience size | 416,183 |
Audience persona
The typical Tikamoon fan in Germany is more female, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Google Docs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,013 | 1.07× |
| Bayern | 93,331 | 1.4× |
| Baden-Württemberg | 67,979 | 1.2× |
| Hessen | 37,962 | 1.2× |
| Niedersachsen | 37,674 | 0.93× |
| Berlin | 26,693 | 1.43× |
| Rheinland-Pfalz | 21,121 | 1.01× |
| Schleswig-Holstein | 15,382 | 1.03× |
| Sachsen | 14,379 | 0.7× |
| Hamburg | 13,117 | 1.39× |
| Brandenburg | 11,941 | 0.92× |
| Thüringen | 6,450 | 0.61× |
| Mecklenburg-Vorpommern | 5,768 | 0.73× |
| Sachsen-Anhalt | 5,666 | 0.53× |
| Saarland | 4,812 | 0.94× |
| Bremen | 3,244 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 6.42× | Internet & Social Media |
| Tagesschau | 2.18× | Movies & TV |
| Nathan Fillion | 7.52× | Movies & TV |
| Adriana Lima | 8.52× | Fashion & Accessoires |
| Bryan Adams | 7.32× | Music & Radio |
| Transfermarkt | 2.24× | Sports |
| Do it yourself (DIY) | 1.77× | Home & Garden |
| Austrian Airlines | 7.3× | Travel & Leisure |
| Family | 1.5× | Kids & Family |
| Catering | 3.32× | Food & Beverages |
| Satire | 3.08× | Literature |
| Stuttgart | 2.24× | Travel & Leisure |
| ICloud | 3.24× | Technology & Electronics |
| Hygiene | 2.12× | Beauty & Wellness |
| Plumbing | 2.83× | Home & Garden |
| North Rhine-Westphalia | 1.67× | Travel & Leisure |
| Renovation | 1.88× | Home & Garden |
| RTL Television | 2.02× | Movies & TV |
| Ornamental plant | 2.22× | Home & Garden |
| Vacations | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Design Affinity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.17 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 44.2% |
| Germany | 13.8% |
| Spain | 13.3% |
See Tikamoon audiences in other countries
More Furniture audiences in Germany
- IKEA (19,312,673)
- JYSK (8,032,732)
- Roller (3,611,654)
- XXXLutz (3,112,802)
- Möbel Höffner (3,052,125)
Frequently asked questions
How many fans does Tikamoon have in Germany?
Tikamoon has an estimated audience of 416,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tikamoon fans?
58.7% of Tikamoon fans are female, 41.3% are male, with an average age of 41.1 years.
Which brands do Tikamoon fans like most?
Tikamoon fans show strongest brand affinity for Google Docs (6.42×), Tagesschau (2.18×), and Nathan Fillion (7.52×) over the country average.
Where do Tikamoon fans live in Germany?
Tikamoon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,013), Bayern (reach 93,331), and Baden-Württemberg (reach 67,979). These three regions account for the largest share of the active audience.
What other brands do Tikamoon fans also like?
Beyond Tikamoon itself, the audience over-indexes on Tagesschau (2.18×), Nathan Fillion (7.52×), Adriana Lima (8.52×), and Bryan Adams (7.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tikamoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.