Tikamoon Target Market in Germany
A data profile of the people who buy, follow and care about Tikamoon in Germany — modelled from more than twelve digital signal sources. Tikamoon has an estimated audience of 422,958 people in Germany.
The average Tikamoon fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (2.15× the country average).
Demographically, the Tikamoon audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tikamoon fan in Germany is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Tikamoon profile in Germany.
Search interest · 12-month trend
Customer demographics of Tikamoon
56.1% are female, 43.9% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.9 |
| Estimated audience size | 422,958 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 20% |
Geography
Where the Tikamoon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.54× | |
| 02 | Berlin | ~20K | 1.35× | |
| 03 | Bayern | ~90K | 1.33× | |
| 04 | Baden-Württemberg | ~60K | 1.16× | |
| 05 | Hessen | ~30K | 1.11× | |
| 06 | Schleswig-Holstein | ~20K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~90K | 1.03× | |
| 08 | Rheinland-Pfalz | ~20K | 0.99× | |
| 09 | Saarland | ~5K | 0.98× | |
| 10 | Bremen | ~3K | 0.96× | |
| 11 | Brandenburg | ~10K | 0.94× | |
| 12 | Niedersachsen | ~40K | 0.92× | |
| 13 | Mecklenburg-Vorpommern | ~6K | 0.78× | |
| 14 | Sachsen | ~10K | 0.70× | |
| 15 | Thüringen | ~7K | 0.67× | |
| 16 | Sachsen-Anhalt | ~6K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tikamoon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 3.14× | ||
| 02 | Nature | Home & Garden | 2.15× | ||
| 03 | Vacations | Travel & Leisure | 2.10× | ||
| 04 | Lodging | Travel & Leisure | 2.07× | ||
| 05 | Ornamental plant | Home & Garden | 2.03× | ||
| 06 | Crochet | Home & Garden | 1.84× | ||
| 07 | Family | Kids & Family | 1.83× | ||
| 08 | Technology & Electronics | 1.77× | |||
| 09 | Renovation | Home & Garden | 1.73× | ||
| 10 | Biology | Health | 1.73× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.69× | ||
| 12 | Carpentry | Home & Garden | 1.67× | ||
| 13 | French Bulldog | Pets & Animals | 1.65× | ||
| 14 | Interior design | Business & Career | 1.58× | ||
| 15 | Drawing | Home & Garden | 1.56× | ||
| 16 | Decorative arts | Arts & Culture | 1.55× | ||
| 17 | Stuttgart | Travel & Leisure | 1.53× | ||
| 18 | Kitchen | Home & Garden | 1.52× | ||
| 19 | Self care | Health | 1.51× | ||
| 20 | Düsseldorf | Travel & Leisure | 1.50× |
Personality of the Tikamoon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.53× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.93× | |
| Social Media Usage | JOY | 0.97× | |
| Price Sensitivity | PREMIUM | 0.97× |
Frequently asked questions
Who is Tikamoon's target market in Germany?
Tikamoon's target market in Germany covers an estimated 422,958 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tikamoon customers?
56.1% of the Tikamoon audience are female, 43.9% are male, with an average age of 40.9 years.
Which brands do Tikamoon fans like most?
Tikamoon fans show strongest brand affinity for Nature (2.15×), Family (1.83×), and Vacations (2.1×) over the country average.
Where do Tikamoon fans live in Germany?
Tikamoon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Tikamoon fans also like?
Beyond Tikamoon itself, the audience over-indexes on Family (1.83×), Vacations (2.1×), Bedroom furniture (3.14×), and Email (1.77×) compared to the Germany average.
Explore more audiences
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See Tikamoon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tikamoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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