Rascasse Audience Intelligence

Valorant Audience in Germany

A data profile of the people who buy, follow and care about Valorant in Germany — modelled from more than twelve digital signal sources. Valorant has an estimated audience of 694,165 people in Germany.

#45among Video game in Germany#74among Video / Board Game in Germany#208in Games

The average Valorant fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Counter-Strike: Global Offensive, Steam, Multiplayer online battle arena, with strongest over-indexing on Counter-Strike: Global Offensive (13.31× the country average).

Demographically, the Valorant audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Valorant fan in Germany is more male, around 27.9 years old, with strong Social Media Usage tendencies and a notable affinity for Counter-Strike: Global Offensive.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valorant profile in Germany.

Audience size
694K
in Germany
Gender
27.6%♀
72.4% male
Age
27.9
average years
Country rank
#8918
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Valorant fans

27.6% are female, 72.4% are male, average age 27.9.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Valorant audience in Germany
MetricValue
Female27.6%
Male72.4%
Average age27.9
Estimated audience size694,165
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Valorant audience in Germany
Age bracketShare%
16-1951%
20-2924%
30-3913%
40-497%
50+4%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Valorant audience comes from Germany.

Worldwide audience distribution share by country for Valorant
CountryShare
Japan14.6%
United States11.8%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valorant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Valorant fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.15×
02Nordrhein-Westfalen~200K1.13×
03Hessen~60K1.12×
04Bremen~7K1.11×
05Niedersachsen~70K1.07×
06Brandenburg~20K1.03×
07Rheinland-Pfalz~40K1.01×
08Berlin~30K0.99×
09Baden-Württemberg~90K0.98×
10Saarland~8K0.96×
11Bayern~100K0.94×
12Sachsen~30K0.94×
13Sachsen-Anhalt~20K0.94×
14Mecklenburg-Vorpommern~10K0.91×
15Thüringen~20K0.89×
16Hamburg~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Valorant, Germany
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valorant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valorant audience
#·InterestCategoryAffinity×
01AlienwareTechnology & Electronics25.76×
02Multiplayer online battle arenaGames18.43×
03Counter-Strike: Global OffensiveGames13.31×
04PlayStation StoreGames11.24×
05SteamGames8.30×
06The Elder ScrollsGames8.13×
07Electronic sportsSports6.47×
08League of LegendsGames5.71×
09Robert RedfordMovies & TV5.31×
10World of WarcraftGames4.81×
11Mobile gameGames4.80×
12FortniteGames4.73×
13Real-time strategyGames4.52×
14Massively multiplayer online gamesGames4.12×
15Role-playing gamesGames3.43×
16TwitchGames3.02×
17SupermanMovies & TV2.97×
18BatmanMovies & TV2.64×
19RedditInternet & Social Media2.60×
20FIFA World CupSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valorant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valorant audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.47×
Early Adopter MentalityPOWER1.43×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valorant audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
CreativityOPEN0.76×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Valorant have in Germany?

Valorant has an estimated audience of 694,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Valorant fans?

27.6% of Valorant fans are female, 72.4% are male, with an average age of 27.9 years.

03

Which brands do Valorant fans like most?

Valorant fans show strongest brand affinity for Counter-Strike: Global Offensive (13.31×), Steam (8.3×), and Multiplayer online battle arena (18.43×) over the country average.

04

Where do Valorant fans live in Germany?

Valorant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Valorant fans also like?

Beyond Valorant itself, the audience over-indexes on Steam (8.3×), Multiplayer online battle arena (18.43×), Alienware (25.76×), and Mobile game (4.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Valorant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Valorant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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