Valorant Audience in Germany
Valorant has an estimated audience of 706,727 people in Germany. 28.3% are female, 71.7% are male, average age 28.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Buddy – The Buddy Holly Story, Staycation, Handmade Gifts, Hypertext.
The average Valorant fan in Germany is 28.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Buddy – The Buddy Holly Story, Staycation, with strongest over-indexing on Progressive rock (2.29× the country average). Demographically, the Valorant audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Valorant fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 28.4 |
| Estimated audience size | 706,727 |
Audience persona
The typical Valorant fan in Germany is more male, around 28.4 years old, with strong Social Media Usage tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,938 | 1.16× |
| Bayern | 110,367 | 0.97× |
| Baden-Württemberg | 95,848 | 0.99× |
| Niedersachsen | 74,099 | 1.08× |
| Hessen | 61,913 | 1.15× |
| Rheinland-Pfalz | 35,597 | 1.01× |
| Berlin | 32,720 | 1.04× |
| Sachsen | 32,612 | 0.94× |
| Schleswig-Holstein | 29,102 | 1.15× |
| Brandenburg | 22,631 | 1.03× |
| Sachsen-Anhalt | 16,617 | 0.91× |
| Thüringen | 15,628 | 0.87× |
| Hamburg | 13,612 | 0.85× |
| Mecklenburg-Vorpommern | 11,670 | 0.86× |
| Saarland | 7,909 | 0.91× |
| Bremen | 6,563 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.29× | Music & Radio |
| Buddy – The Buddy Holly Story | 4.01× | Music & Radio |
| Staycation | 2.95× | Home & Garden |
| Handmade Gifts | 1.59× | Kids & Family |
| Hypertext | 1.98× | Technology & Electronics |
| Building insulation | 2.75× | Home & Garden |
| Grinch | 1.51× | Movies & TV |
| Icon (magazine) | 1.52× | Arts & Culture |
| Mido (footballer) | 3.53× | Sports |
| Goon | 3.26× | Movies & TV |
| Fantasy Earth: Zero | 3.42× | Games |
| Golem | 1.65× | Technology & Electronics |
| Alaska | 1.76× | Travel & Leisure |
| Jason Clarke (actor) | 2.31× | Movies & TV |
| Graham Greene (actor) | 1.92× | |
| Carrie (novel) | 2.74× | Literature |
| Jaguar F-Pace | 3.04× | Cars & Mobility |
| N'Golo Kanté | 2.54× | Sports |
| Oktay Kaynarca | 3.4× | Movies & TV |
| Hammock camping | 3.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
| Career Orientation | POWER | 1.01 |
| Sports Activity | POWER | 0.97 |
| DIY Mentality | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 12.4% |
| Brazil | 4.8% |
See Valorant audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Valorant have in Germany?
Valorant has an estimated audience of 706,727 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Valorant fans?
28.3% of Valorant fans are female, 71.7% are male, with an average age of 28.4 years.
Which brands do Valorant fans like most?
Valorant fans show strongest brand affinity for Progressive rock (2.29×), Buddy – The Buddy Holly Story (4.01×), and Staycation (2.95×) over the country average.
Where do Valorant fans live in Germany?
Valorant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,938), Bayern (reach 110,367), and Baden-Württemberg (reach 95,848). These three regions account for the largest share of the active audience.
What other brands do Valorant fans also like?
Beyond Valorant itself, the audience over-indexes on Buddy – The Buddy Holly Story (4.01×), Staycation (2.95×), Handmade Gifts (1.59×), and Hypertext (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Valorant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.