Rascasse Audience Intelligence

Valorant Audience in United States

A data profile of the people who buy, follow and care about Valorant in United States — modelled from more than twelve digital signal sources. Valorant has an estimated audience of 1,995,915 people in United States.

#90among Video game in United States#138among Video / Board Game in United States#300in Games

The average Valorant fan in United States is 27.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Counter-Strike: Global Offensive, League of Legends, with strongest over-indexing on Mobile game (7.13× the country average).

Demographically, the Valorant audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Valorant fan in United States is more male, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valorant profile in United States.

Audience size
2M
in United States
Gender
28.5%♀
71.5% male
Age
27.8
average years
Country rank
#14259
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Valorant fans

28.5% are female, 71.5% are male, average age 27.8.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Valorant audience in United States
MetricValue
Female28.5%
Male71.5%
Average age27.8
Estimated audience size1,995,915
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Valorant audience in United States
Age bracketShare%
16-1953%
20-2923%
30-3912%
40-497%
50+5%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Valorant audience comes from United States.

Worldwide audience distribution share by country for Valorant
CountryShare
Japan14.6%
United States11.8%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valorant audience in United States is strongest.

Fig. 05

Top regions by affinity

Valorant fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.60×
02California~300K1.49×
03Washington~60K1.39×
04Alaska~6K1.35×
05Arizona~50K1.30×
06Nevada~30K1.30×
07Texas~200K1.21×
08Oregon~30K1.16×
09Utah~20K1.16×
10Virginia~60K1.15×
11New York~100K1.14×
12Florida~200K1.13×
13Oklahoma~30K1.13×
14New Jersey~60K1.09×
15Kansas~20K1.05×
16Georgia~60K1.04×
17Maryland~40K1.04×
18North Carolina~60K1.00×
19Massachusetts~40K1.00×
20Indiana~40K1.00×
21Minnesota~30K1.00×
22Idaho~10K1.00×
23Illinois~60K0.98×
24Kentucky~20K0.98×
25Connecticut~20K0.98×
26North Dakota~4K0.98×
27Michigan~50K0.97×
28Alabama~30K0.96×
29Pennsylvania~60K0.93×
30Missouri~30K0.93×
31Colorado~30K0.93×
32Arkansas~20K0.93×
33Ohio~60K0.92×
34Wisconsin~30K0.92×
35New Mexico~9K0.90×
36Nebraska~9K0.90×
37West Virginia~8K0.89×
38Tennessee~40K0.88×
39South Carolina~30K0.88×
40Louisiana~20K0.87×
41Rhode Island~6K0.87×
42Iowa~10K0.85×
43South Dakota~4K0.85×
44New Hampshire~6K0.80×
45Delaware~4K0.80×
46Mississippi~10K0.79×
47Maine~5K0.75×
48Montana~4K0.74×
49Washington, District of Columbia~4K0.73×
50Vermont~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Valorant, United States
0.71×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valorant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valorant audience
#·InterestCategoryAffinity×
01Counter-Strike: Global OffensiveGames15.93×
02International educationBusiness & Career15.79×
03NvidiaTechnology & Electronics9.88×
04League of LegendsGames9.83×
05Massively multiplayer online gamesGames9.44×
06Mobile gameGames7.13×
07Micro CenterShopping6.58×
08Action role-playing gameGames6.26×
09Gaming computerTechnology & Electronics6.23×
10Real-time strategyGames5.98×
11Action-adventure gameGames5.63×
12Call of DutyGames5.56×
13SteamGames5.31×
14PokémonGames4.51×
15Anime and manga fandomLiterature4.45×
16Computer hardwareTechnology & Electronics4.22×
17Game consolesTechnology & Electronics3.74×
18Online gamesGames3.19×
19Android (operating system)Technology & Electronics2.42×
20SupermanMovies & TV2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valorant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valorant audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.90×
PatriotismCONSERVATISM1.44×
Pet OwnershipJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valorant audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.56×
TraditionCONSERVATISM0.73×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Valorant have in United States?

Valorant has an estimated audience of 1,995,915 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Valorant fans?

28.5% of Valorant fans are female, 71.5% are male, with an average age of 27.8 years.

03

Which brands do Valorant fans like most?

Valorant fans show strongest brand affinity for Mobile game (7.13×), Counter-Strike: Global Offensive (15.93×), and League of Legends (9.83×) over the country average.

04

Where do Valorant fans live in United States?

Valorant fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Valorant fans also like?

Beyond Valorant itself, the audience over-indexes on Counter-Strike: Global Offensive (15.93×), League of Legends (9.83×), Massively multiplayer online games (9.44×), and International education (15.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Valorant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Valorant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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