Valorant Audience in United States

Valorant logo

Valorant has an estimated audience of 2,010,480 people in United States. 29.3% are female, 70.7% are male, average age 28.2. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Combat sport, Elsword, Grinch, Wikia.

The average Valorant fan in United States is 28.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Combat sport, Elsword, with strongest over-indexing on Monogram (8.28× the country average). Demographically, the Valorant audience skews more male with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Valorant fans

Demographic split for Valorant audience in United States
MetricValue
Female29.3%
Male70.7%
Average age28.2
Estimated audience size2,010,480

Audience persona

The typical Valorant fan in United States is more male, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Valorant in United States
RegionReachAffinity
California346,5591.57×
Texas219,0871.27×
Florida158,2041.16×
New York135,4441.21×
Illinois69,5961.04×
Georgia66,5561.07×
Pennsylvania65,0710.96×
North Carolina62,5471.03×
Ohio58,2260.94×
New Jersey58,0871.14×
Washington57,9161.44×
Virginia56,2751.15×
Arizona53,9361.31×
Michigan52,2220.99×
Massachusetts40,7281.03×
Indiana37,4841.02×
Maryland36,3071.05×
Tennessee35,4460.88×
Colorado30,5510.96×
Missouri30,1780.93×
Minnesota29,0911.01×
Wisconsin27,9260.92×
Oregon27,3721.19×
South Carolina27,0950.9×
Alabama26,3620.94×
Nevada25,6231.32×
Oklahoma25,3521.14×
Kentucky24,7720.98×
Louisiana22,0760.85×
Utah21,1201.17×
Connecticut19,7000.98×
Kansas16,5651.05×
Arkansas15,1310.91×
Iowa13,8460.84×
Hawaii13,5941.57×
Mississippi12,4030.75×
Idaho9,7100.96×
New Mexico9,0090.89×
Nebraska8,7770.87×
West Virginia7,9030.84×
New Hampshire6,1220.77×
Rhode Island5,3090.83×
Alaska5,2971.23×
Maine5,2060.72×
Washington, District of Columbia4,4660.74×
Delaware4,2390.76×
Montana3,8890.7×
North Dakota3,7890.92×
South Dakota3,5950.77×
Vermont2,3390.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valorant audience
BrandAffinityCategory
Monogram8.28×Home & Garden
Combat sport3.08×Sports
Elsword31.24×Games
Grinch7.64×Movies & TV
Wikia5.06×Internet & Social Media
Dog breed1.53×Pets & Animals
Vocal harmony5.1×Music & Radio
Elie Tahari13.21×Fashion & Accessoires
Zach Ertz7.16×Sports
Bank account2.13×Business & Career
Italian Market, Philadelphia10.8×
Personalised Gifts3.38×Home & Garden
Historic site3.07×Arts & Culture
JDSU1.85×Business & Career
Bridget Jones: The Edge of Reason12.43×Movies & TV
ENA (Emergency Nurses Association)7.29×Health
Grammarly2.64×Business & Career
Jaws2.82×Movies & TV
Noodle (Gorillaz)1.84×Music & Radio
Electrolyte2.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valorant audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.68
Early Adopter MentalityPOWER1.84
Luxury OrientationPREMIUM1.36
Pet OwnershipJOY1.1
Social Media UsageJOY1.08
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Valorant
CountryShare
Japan15.4%
United States12.4%
Brazil4.8%

See Valorant audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Valorant have in United States?

Valorant has an estimated audience of 2,010,480 people in United States, concentrated in California and Texas.

What is the gender split and age of Valorant fans?

29.3% of Valorant fans are female, 70.7% are male, with an average age of 28.2 years.

Which brands do Valorant fans like most?

Valorant fans show strongest brand affinity for Monogram (8.28×), Combat sport (3.08×), and Elsword (31.24×) over the country average.

Where do Valorant fans live in United States?

Valorant fans in United States are most concentrated in California (reach 346,559), Texas (reach 219,087), and Florida (reach 158,204). These three regions account for the largest share of the active audience.

What other brands do Valorant fans also like?

Beyond Valorant itself, the audience over-indexes on Combat sport (3.08×), Elsword (31.24×), Grinch (7.64×), and Wikia (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valorant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.