Rascasse Audience Intelligence

Veltins Target Market in Germany

A data profile of the people who buy, follow and care about Veltins in Germany — modelled from more than twelve digital signal sources. Veltins has an estimated audience of 502,962 people in Germany.

#11among Beer in Germany#1517among Brand in Germany#561in Food & Beverages

The average Veltins fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen.

Top brand affinities include Targobank, Bauhaus, Borussia Dortmund, with strongest over-indexing on Targobank (5.2× the country average).

Demographically, the Veltins audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veltins fan in Germany is more male, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Targobank.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veltins profile in Germany.

Audience size
503K
in Germany
Gender
22.8%♀
77.2% male
Age
41.3
average years
Country rank
#11689
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veltins

22.8% are female, 77.2% are male, average age 41.3.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Veltins audience in Germany
MetricValue
Female22.8%
Male77.2%
Average age41.3
Estimated audience size502,962
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Veltins audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4930%
50+19%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Veltins audience comes from Germany.

Worldwide audience distribution share by country for Veltins
CountryShare
Germany80.4%
Netherlands2.6%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veltins audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veltins customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K2.44×
02Thüringen~30K2.05×
03Niedersachsen~100K2.04×
04Sachsen-Anhalt~20K1.47×
05Hessen~40K1.09×
06Hamburg~10K0.96×
07Brandenburg~10K0.78×
08Schleswig-Holstein~10K0.76×
09Rheinland-Pfalz~20K0.72×
10Bremen~3K0.69×
11Sachsen~20K0.68×
12Mecklenburg-Vorpommern~7K0.66×
13Berlin~20K0.65×
14Saarland~3K0.52×
15Bayern~30K0.42×
16Baden-Württemberg~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Veltins, Germany
0.42×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veltins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veltins audience
#·InterestCategoryAffinity×
01SchützenfestPolitics & Society9.04×
02HellwegHome & Garden6.49×
03SC Preußen MünsterSports6.42×
04Simone ThomallaMovies & TV5.49×
05TargobankBusiness & Career5.20×
06FC Schalke 04Sports3.67×
07Roland KaiserMusic & Radio3.33×
08Aral AGCars & Mobility3.26×
09BauhausShopping3.15×
10PostbankBusiness & Career3.00×
11SV Werder BremenSports2.45×
122. BundesligaSports2.43×
13SportschauSports2.33×
14Borussia DortmundSports2.30×
15GermanyTravel & Leisure1.88×
16Consumer electronicsTechnology & Electronics1.62×
17FIFA World CupSports1.61×
18FC Bayern MunichSports1.56×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veltins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veltins audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
Convenience OrientationPREMIUM1.53×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veltins audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.76×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Veltins's target market in Germany?

Veltins's target market in Germany covers an estimated 502,962 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Veltins customers?

22.8% of the Veltins audience are female, 77.2% are male, with an average age of 41.3 years.

03

Which brands do Veltins fans like most?

Veltins fans show strongest brand affinity for Targobank (5.2×), Bauhaus (3.15×), and Borussia Dortmund (2.3×) over the country average.

04

Where do Veltins fans live in Germany?

Veltins fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Veltins fans also like?

Beyond Veltins itself, the audience over-indexes on Bauhaus (3.15×), Borussia Dortmund (2.3×), Germany (1.88×), and Schützenfest (9.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Veltins audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veltins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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