Veltins Audience in Germany
Veltins has an estimated audience of 517,897 people in Germany. 22.8% are female, 77.2% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Borussia Dortmund, Targobank, Bauhaus, Aral AG, Germany.
The average Veltins fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Borussia Dortmund, Targobank, Bauhaus, with strongest over-indexing on Borussia Dortmund (2.3× the country average). Demographically, the Veltins audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Veltins fans
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 41.3 |
| Estimated audience size | 517,897 |
Audience persona
The typical Veltins fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,512 | 2.6× |
| Niedersachsen | 105,783 | 2.1× |
| Hessen | 44,113 | 1.12× |
| Bayern | 33,711 | 0.4× |
| Thüringen | 26,850 | 2.03× |
| Baden-Württemberg | 26,762 | 0.38× |
| Sachsen-Anhalt | 19,288 | 1.44× |
| Rheinland-Pfalz | 18,110 | 0.7× |
| Sachsen | 16,644 | 0.66× |
| Berlin | 15,077 | 0.65× |
| Schleswig-Holstein | 13,799 | 0.74× |
| Brandenburg | 11,643 | 0.72× |
| Hamburg | 11,260 | 0.96× |
| Mecklenburg-Vorpommern | 5,774 | 0.58× |
| Bremen | 2,535 | 0.57× |
| Saarland | 2,130 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.3× | Sports |
| Targobank | 5.2× | Business & Career |
| Bauhaus | 3.15× | Shopping |
| Aral AG | 3.26× | Cars & Mobility |
| Germany | 1.88× | Travel & Leisure |
| Simone Thomalla | 5.49× | Movies & TV |
| Schützenfest | 9.04× | Politics & Society |
| FC Schalke 04 | 3.67× | Sports |
| Postbank | 3× | Business & Career |
| Food and drink | 1.55× | Food & Beverages |
| SV Werder Bremen | 2.45× | Sports |
| Business and industry | 1.51× | Business & Career |
| Hellweg | 6.49× | Home & Garden |
| Consumer electronics | 1.62× | Technology & Electronics |
| Wetter.com | 2.4× | Home & Garden |
| Roland Kaiser | 3.33× | Music & Radio |
| 2. Bundesliga | 2.43× | Sports |
| Transfermarkt | 2.58× | Sports |
| Bundesliga | 1.74× | Sports |
| Nordsee | 4.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| Tradition | CONSERVATISM | 1.32 |
| DIY Mentality | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.26 |
| Pet Ownership | JOY | 1.2 |
| Community Orientation | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.1% |
| Netherlands | 2.5% |
| United Kingdom | 2.4% |
See Veltins audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Veltins have in Germany?
Veltins has an estimated audience of 517,897 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Veltins fans?
22.8% of Veltins fans are female, 77.2% are male, with an average age of 41.3 years.
Which brands do Veltins fans like most?
Veltins fans show strongest brand affinity for Borussia Dortmund (2.3×), Targobank (5.2×), and Bauhaus (3.15×) over the country average.
Where do Veltins fans live in Germany?
Veltins fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,512), Niedersachsen (reach 105,783), and Hessen (reach 44,113). These three regions account for the largest share of the active audience.
What other brands do Veltins fans also like?
Beyond Veltins itself, the audience over-indexes on Targobank (5.2×), Bauhaus (3.15×), Aral AG (3.26×), and Germany (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veltins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.