Vicinity Audience in Germany
Vicinity has an estimated audience of 695,801 people in Germany. 51.2% are female, 48.8% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariana Grande, Sneaker collecting, Gina Tricot, Nike, Converse.
The average Vicinity fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariana Grande, Sneaker collecting, Gina Tricot, with strongest over-indexing on Ariana Grande (5.19× the country average). Demographically, the Vicinity audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Vicinity fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 34.2 |
| Estimated audience size | 695,801 |
Audience persona
The typical Vicinity fan in Germany is balanced, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,616 | 1.19× |
| Bayern | 155,481 | 1.39× |
| Baden-Württemberg | 131,398 | 1.38× |
| Niedersachsen | 92,026 | 1.36× |
| Hessen | 53,321 | 1.01× |
| Rheinland-Pfalz | 40,756 | 1.17× |
| Sachsen | 29,989 | 0.88× |
| Schleswig-Holstein | 25,235 | 1.01× |
| Berlin | 20,898 | 0.67× |
| Brandenburg | 20,408 | 0.95× |
| Thüringen | 17,152 | 0.97× |
| Sachsen-Anhalt | 15,331 | 0.85× |
| Hamburg | 12,273 | 0.78× |
| Mecklenburg-Vorpommern | 10,370 | 0.78× |
| Saarland | 7,980 | 0.93× |
| Bremen | 4,070 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 5.19× | Music & Radio |
| Sneaker collecting | 4.71× | Fashion & Accessoires |
| Gina Tricot | 5.72× | Fashion & Accessoires |
| Nike | 2.83× | Fashion & Accessoires |
| Converse | 4.39× | Fashion & Accessoires |
| House music | 2.4× | Music & Radio |
| Streetwear | 2.72× | Fashion & Accessoires |
| Spiegel Online | 1.78× | News |
| FIFA World Cup | 1.76× | Sports |
| Urban Outfitters | 4.18× | Shopping |
| Transfermarkt | 2.2× | Sports |
| Pandora | 3.84× | Fashion & Accessoires |
| Electric guitar | 3.21× | Music & Radio |
| The Timberland Company | 5.49× | Fashion & Accessoires |
| UEFA Champions League | 1.53× | Sports |
| Livemusic | 2.23× | Music & Radio |
| Natural foods | 3.02× | Food & Beverages |
| Breuninger | 2.07× | Fashion & Accessoires |
| Drop shipping | 2.05× | Shopping |
| Adidas | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Sustainability | BALANCE | 1.35 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.22 |
| Price Sensitivity | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.5% |
| United States | 11.4% |
| France | 9.0% |
See Vicinity audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Vicinity have in Germany?
Vicinity has an estimated audience of 695,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vicinity fans?
51.2% of Vicinity fans are female, 48.8% are male, with an average age of 34.2 years.
Which brands do Vicinity fans like most?
Vicinity fans show strongest brand affinity for Ariana Grande (5.19×), Sneaker collecting (4.71×), and Gina Tricot (5.72×) over the country average.
Where do Vicinity fans live in Germany?
Vicinity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,616), Bayern (reach 155,481), and Baden-Württemberg (reach 131,398). These three regions account for the largest share of the active audience.
What other brands do Vicinity fans also like?
Beyond Vicinity itself, the audience over-indexes on Sneaker collecting (4.71×), Gina Tricot (5.72×), Nike (2.83×), and Converse (4.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vicinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.