Rascasse Audience Intelligence

Vicinity Target Market in Germany

A data profile of the people who buy, follow and care about Vicinity in Germany — modelled from more than twelve digital signal sources. Vicinity has an estimated audience of 639,599 people in Germany.

#17among Streetwear in Germany#1250among Brand in Germany#486in Fashion & Accessoires

The average Vicinity fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sneaker collecting, Luxury goods, Pandora, with strongest over-indexing on Sneaker collecting (6.09× the country average).

Demographically, the Vicinity audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vicinity fan in Germany is balanced, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vicinity profile in Germany.

Audience size
640K
in Germany
Gender
48.2%♀
51.8% male
Age
32.4
average years
Country rank
#9570
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vicinity

48.2% are female, 51.8% are male, average age 32.4.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Vicinity audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age32.4
Estimated audience size639,599
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Vicinity audience in Germany
Age bracketShare%
16-1934%
20-2926%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Vicinity audience comes from Germany.

Worldwide audience distribution share by country for Vicinity
CountryShare
Germany22.4%
United States12.1%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vicinity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vicinity customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.37×
02Bayern~100K1.36×
03Niedersachsen~80K1.32×
04Rheinland-Pfalz~40K1.17×
05Nordrhein-Westfalen~200K1.14×
06Thüringen~20K1.02×
07Schleswig-Holstein~20K1.00×
08Saarland~8K1.00×
09Hessen~50K0.99×
10Brandenburg~20K0.95×
11Sachsen-Anhalt~20K0.89×
12Sachsen~30K0.88×
13Mecklenburg-Vorpommern~10K0.81×
14Hamburg~10K0.78×
15Bremen~4K0.74×
16Berlin~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Vicinity, Germany
0.65×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vicinity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vicinity audience
#·InterestCategoryAffinity×
01Fila (company)Fashion & Accessoires6.57×
02Sneaker collectingFashion & Accessoires6.09×
03Air JordanFashion & Accessoires5.94×
04PandoraFashion & Accessoires4.96×
05The Timberland CompanyFashion & Accessoires4.88×
06ConverseFashion & Accessoires3.70×
07MangoShopping3.49×
08Robert RedfordMovies & TV3.42×
09Urban OutfittersShopping3.11×
106PMFashion & Accessoires3.01×
11Motorcycle helmetCars & Mobility2.90×
12Luxury goodsFashion & Accessoires2.67×
13NikeFashion & Accessoires2.64×
14StreetwearFashion & Accessoires2.48×
15HobbyHome & Garden2.39×
16House musicMusic & Radio2.16×
17Modern artArts & Culture2.10×
18BreuningerFashion & Accessoires1.82×
19AdidasFashion & Accessoires1.74×
20Burger KingFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vicinity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vicinity audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.77×
Luxury OrientationPREMIUM1.55×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vicinity audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Convenience OrientationPREMIUM0.84×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vicinity's target market in Germany?

Vicinity's target market in Germany covers an estimated 639,599 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vicinity customers?

48.2% of the Vicinity audience are female, 51.8% are male, with an average age of 32.4 years.

03

Which brands do Vicinity fans like most?

Vicinity fans show strongest brand affinity for Sneaker collecting (6.09×), Luxury goods (2.67×), and Pandora (4.96×) over the country average.

04

Where do Vicinity fans live in Germany?

Vicinity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vicinity fans also like?

Beyond Vicinity itself, the audience over-indexes on Luxury goods (2.67×), Pandora (4.96×), Nike (2.64×), and Hobby (2.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Vicinity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vicinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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