Vicinity Audience in United States

Vicinity logo

Vicinity has an estimated audience of 338,002 people in United States. 48.4% are female, 51.6% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Combat sport, Home construction, Bank account, JDSU.

The average Vicinity fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Combat sport, Home construction, with strongest over-indexing on Elsword (49.79× the country average). Demographically, the Vicinity audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Vicinity fans

Demographic split for Vicinity audience in United States
MetricValue
Female48.4%
Male51.6%
Average age32.5
Estimated audience size338,002

Audience persona

The typical Vicinity fan in United States is balanced, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Vicinity in United States
RegionReachAffinity
California60,4511.63×
Texas37,2341.28×
Florida28,0441.23×
New York25,3391.34×
Georgia13,4151.29×
Illinois12,4391.1×
North Carolina11,1711.1×
Pennsylvania10,8940.96×
Virginia9,4601.15×
New Jersey9,3901.09×
Ohio8,7470.84×
Michigan8,4430.96×
Washington8,2301.21×
Massachusetts8,2131.23×
Arizona7,8661.14×
Maryland7,6031.31×
Tennessee6,7110.99×
Indiana6,1771×
Louisiana5,2021.19×
South Carolina5,1611.01×
Colorado5,1240.96×
Missouri5,0260.92×
Alabama4,7541.01×
Minnesota4,5610.94×
Oregon4,2291.09×
Kentucky4,0870.96×
Oklahoma3,8861.04×
Wisconsin3,8860.76×
Nevada3,8641.18×
Connecticut3,4061×
Mississippi2,9671.07×
Utah2,8460.94×
Arkansas2,8131.01×
Kansas2,4680.93×
Iowa2,2410.8×
Hawaii2,0231.39×
New Mexico1,4590.86×
Nebraska1,4190.84×
Idaho1,3010.77×
Washington, District of Columbia1,2501.23×
West Virginia1,1950.76×
New Hampshire9690.73×
Rhode Island9200.86×
Alaska8921.23×
Maine8810.73×
Delaware8030.86×
Montana5920.63×
North Dakota4630.67×
South Dakota4510.58×
Vermont3650.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vicinity audience
BrandAffinityCategory
Elsword49.79×Games
Combat sport2.38×Sports
Home construction1.7×Home & Garden
Bank account2.15×Business & Career
JDSU2.16×Business & Career
Staycation2.25×Home & Garden
Graham Greene3.74×Literature
Thom Browne5.78×Fashion & Accessoires
Consequence (rapper)3.93×Music & Radio
Regional styles of Mexican music1.72×Music & Radio
Home staging3.11×Home & Garden
Ellen Burstyn5.29×Movies & TV
Stamp collecting2.69×Home & Garden
Sub Zero (Official)5.44×Literature
Nick Jr. (Australia)4.89×Kids & Family
Iowa Lottery5.67×Games
Noodle (Gorillaz)1.93×Music & Radio
Acoustic music2.43×Music & Radio
Notre Dame Fighting Irish football2.49×Sports
Wizards of Waverly Place3.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vicinity audience
TraitClusterScore
Early Adopter MentalityPOWER2.18
LGBTQ+ IdentityOPEN2.04
Luxury OrientationPREMIUM1.57
Design AffinityPREMIUM1.31
Social Media UsageJOY1.23
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Vicinity
CountryShare
Germany23.5%
United States11.4%
France9.0%

See Vicinity audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Vicinity have in United States?

Vicinity has an estimated audience of 338,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Vicinity fans?

48.4% of Vicinity fans are female, 51.6% are male, with an average age of 32.5 years.

Which brands do Vicinity fans like most?

Vicinity fans show strongest brand affinity for Elsword (49.79×), Combat sport (2.38×), and Home construction (1.7×) over the country average.

Where do Vicinity fans live in United States?

Vicinity fans in United States are most concentrated in California (reach 60,451), Texas (reach 37,234), and Florida (reach 28,044). These three regions account for the largest share of the active audience.

What other brands do Vicinity fans also like?

Beyond Vicinity itself, the audience over-indexes on Combat sport (2.38×), Home construction (1.7×), Bank account (2.15×), and JDSU (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vicinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.