Vicinity Audience in United States

Vicinity logo

Vicinity has an estimated audience of 338,002 people in United States. 48.4% are female, 51.6% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Sneaker collecting, Houston Astros, Streetwear.

The average Vicinity fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Sneaker collecting, with strongest over-indexing on Kia Sportage (49.79× the country average). Demographically, the Vicinity audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Vicinity fans

Demographic split for Vicinity audience in United States
MetricValue
Female48.4%
Male51.6%
Average age32.5
Estimated audience size338,002

Audience persona

The typical Vicinity fan in United States is balanced, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Vicinity in United States
RegionReachAffinity
California60,4511.63×
Texas37,2341.28×
Florida28,0441.23×
New York25,3391.34×
Georgia13,4151.29×
Illinois12,4391.1×
North Carolina11,1711.1×
Pennsylvania10,8940.96×
Virginia9,4601.15×
New Jersey9,3901.09×
Ohio8,7470.84×
Michigan8,4430.96×
Washington8,2301.21×
Massachusetts8,2131.23×
Arizona7,8661.14×
Maryland7,6031.31×
Tennessee6,7110.99×
Indiana6,1771×
Louisiana5,2021.19×
South Carolina5,1611.01×
Colorado5,1240.96×
Missouri5,0260.92×
Alabama4,7541.01×
Minnesota4,5610.94×
Oregon4,2291.09×
Kentucky4,0870.96×
Oklahoma3,8861.04×
Wisconsin3,8860.76×
Nevada3,8641.18×
Connecticut3,4061×
Mississippi2,9671.07×
Utah2,8460.94×
Arkansas2,8131.01×
Kansas2,4680.93×
Iowa2,2410.8×
Hawaii2,0231.39×
New Mexico1,4590.86×
Nebraska1,4190.84×
Idaho1,3010.77×
Washington, District of Columbia1,2501.23×
West Virginia1,1950.76×
New Hampshire9690.73×
Rhode Island9200.86×
Alaska8921.23×
Maine8810.73×
Delaware8030.86×
Montana5920.63×
North Dakota4630.67×
South Dakota4510.58×
Vermont3650.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vicinity audience
BrandAffinityCategory
Kia Sportage49.79×Cars & Mobility
Honda HR-V33.4×Cars & Mobility
Sneaker collecting7.15×Fashion & Accessoires
Houston Astros9.37×Sports
Streetwear5.75×Fashion & Accessoires
Pre-school playgroup36.87×Kids & Family
Los Angeles Dodgers7.53×Sports
Jeep Grand Cherokee8.78×Cars & Mobility
Air Jordan7.58×Fashion & Accessoires
Nike3.84×Fashion & Accessoires
Autism Awareness6.55×Health
Los Angeles Lakers3.56×Sports
Stussy7.93×Fashion & Accessoires
Diabetes mellitus awareness4.33×Health
Cleveland Cavaliers4.73×Sports
Spotify2.05×Internet & Social Media
Supreme5.29×Fashion & Accessoires
Boston Celtics3.93×Sports
Carhartt5.08×Fashion & Accessoires
Adidas3.29×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vicinity audience
TraitClusterScore
Early Adopter MentalityPOWER2.18
LGBTQ+ IdentityOPEN2.04
Luxury OrientationPREMIUM1.57
Design AffinityPREMIUM1.31
Social Media UsageJOY1.23
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Vicinity
CountryShare
Germany23.5%
United States11.4%
France9.0%

See Vicinity audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Vicinity have in United States?

Vicinity has an estimated audience of 338,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Vicinity fans?

48.4% of Vicinity fans are female, 51.6% are male, with an average age of 32.5 years.

Which brands do Vicinity fans like most?

Vicinity fans show strongest brand affinity for Kia Sportage (49.79×), Honda HR-V (33.4×), and Sneaker collecting (7.15×) over the country average.

Where do Vicinity fans live in United States?

Vicinity fans in United States are most concentrated in California (reach 60,451), Texas (reach 37,234), and Florida (reach 28,044). These three regions account for the largest share of the active audience.

What other brands do Vicinity fans also like?

Beyond Vicinity itself, the audience over-indexes on Honda HR-V (33.4×), Sneaker collecting (7.15×), Houston Astros (9.37×), and Streetwear (5.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vicinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.