Rascasse Audience Intelligence

Vicinity Target Market in United States

A data profile of the people who buy, follow and care about Vicinity in United States — modelled from more than twelve digital signal sources. Vicinity has an estimated audience of 343,864 people in United States.

#26among Streetwear in United States#4657among Brand in United States#1518in Fashion & Accessoires

The average Vicinity fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sneaker collecting, Air Jordan, Streetwear, with strongest over-indexing on Sneaker collecting (7.6× the country average).

Demographically, the Vicinity audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vicinity fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vicinity profile in United States.

Audience size
344K
in United States
Gender
44.8%♀
55.2% male
Age
31.9
average years
Country rank
#45031
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vicinity

44.8% are female, 55.2% are male, average age 31.9.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Vicinity audience in United States
MetricValue
Female44.8%
Male55.2%
Average age31.9
Estimated audience size343,864
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Vicinity audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3918%
40-4912%
50+8%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Vicinity audience comes from United States.

Worldwide audience distribution share by country for Vicinity
CountryShare
Germany22.4%
United States12.1%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vicinity audience in United States is strongest.

Fig. 05

Top regions by affinity

Vicinity customers by region in United States
#RegionReachAffinity×
01California~60K1.53×
02Alaska<1K1.36×
03Hawaii~2K1.32×
04Maryland~7K1.27×
05Georgia~10K1.22×
06New York~20K1.21×
07Louisiana~5K1.18×
08Mississippi~3K1.18×
09Texas~30K1.17×
10Massachusetts~8K1.17×
11Washington, District of Columbia~1K1.16×
12Illinois~10K1.13×
13Washington~8K1.13×
14Florida~30K1.10×
15Nevada~4K1.09×
16Virginia~9K1.08×
17Oklahoma~4K1.08×
18Arizona~7K1.07×
19Alabama~5K1.06×
20North Carolina~10K1.04×
21New Jersey~9K1.03×
22Arkansas~3K1.02×
23South Carolina~5K1.01×
24Oregon~4K1.01×
25Tennessee~7K1.00×
26Connecticut~3K1.00×
27Indiana~6K0.98×
28Kentucky~4K0.96×
29Missouri~5K0.95×
30Kansas~3K0.95×
31Pennsylvania~10K0.94×
32Michigan~8K0.94×
33Delaware<1K0.94×
34Minnesota~4K0.93×
35Rhode Island<1K0.92×
36New Mexico~2K0.91×
37Nebraska~2K0.91×
38Utah~3K0.90×
39Colorado~5K0.89×
40West Virginia~1K0.88×
41North Dakota<1K0.88×
42Ohio~9K0.86×
43Iowa~2K0.85×
44Vermont<1K0.85×
45Idaho~1K0.84×
46New Hampshire~1K0.84×
47Maine~1K0.84×
48Montana<1K0.83×
49South Dakota<1K0.83×
50Wisconsin~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Vicinity, United States
0.82×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vicinity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vicinity audience
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires7.60×
02Air JordanFashion & Accessoires7.41×
03PumaFashion & Accessoires6.16×
04PandoraFashion & Accessoires4.44×
05CarharttFashion & Accessoires3.92×
06StreetwearFashion & Accessoires3.68×
07Drop shippingShopping3.03×
08NikeFashion & Accessoires2.83×
09AdidasFashion & Accessoires2.68×
10Property finderHome & Garden2.51×
11Mobile gameGames2.35×
12LivemusicMusic & Radio2.31×
13Digital photographyBusiness & Career2.27×
14HobbyHome & Garden1.90×
15Luxury goodsFashion & Accessoires1.87×
16TikTokInternet & Social Media1.77×
17SpotifyInternet & Social Media1.73×
18Android (operating system)Technology & Electronics1.64×
19ConcertsMusic & Radio1.59×
20ShoesFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vicinity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vicinity audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.90×
Luxury OrientationPREMIUM1.54×
Design AffinityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vicinity audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Quality AwarenessPREMIUM0.75×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vicinity's target market in United States?

Vicinity's target market in United States covers an estimated 343,864 people, concentrated in California and Texas.

02

What is the gender split and age of Vicinity customers?

44.8% of the Vicinity audience are female, 55.2% are male, with an average age of 31.9 years.

03

Which brands do Vicinity fans like most?

Vicinity fans show strongest brand affinity for Sneaker collecting (7.6×), Air Jordan (7.41×), and Streetwear (3.68×) over the country average.

04

Where do Vicinity fans live in United States?

Vicinity fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vicinity fans also like?

Beyond Vicinity itself, the audience over-indexes on Air Jordan (7.41×), Streetwear (3.68×), Puma (6.16×), and Luxury goods (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Vicinity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vicinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →