Rascasse Audience Intelligence

Vitalism Audience in Germany

A data profile of the people who buy, follow and care about Vitalism in Germany — modelled from more than twelve digital signal sources. Vitalism has an estimated audience of 1,080,734 people in Germany.

#2988among Topic in Germany#180in Health

The average Vitalism fan in Germany is 43.9 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tradition, Non-alcoholic beverage, Andy Borg, with strongest over-indexing on Tradition (2.88× the country average).

Demographically, the Vitalism audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vitalism fan in Germany is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Tradition.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitalism profile in Germany.

Audience size
1.1M
in Germany
Gender
75.9%♀
24.1% male
Age
43.9
average years
Country rank
#6086
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitalism fans

75.9% are female, 24.1% are male, average age 43.9.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Vitalism audience in Germany
MetricValue
Female75.9%
Male24.1%
Average age43.9
Estimated audience size1,080,734
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Vitalism audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3922%
40-4932%
50+23%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Vitalism audience comes from Germany.

Worldwide audience distribution share by country for Vitalism
CountryShare
United States38.2%
Brazil7.7%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vitalism fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~700K6.76×
02Bremen~10K1.22×
03Saarland~20K1.15×
04Hamburg~30K1.05×
05Mecklenburg-Vorpommern~20K0.96×
06Thüringen~30K0.94×
07Sachsen-Anhalt~30K0.92×
08Brandenburg~30K0.87×
09Rheinland-Pfalz~50K0.84×
10Schleswig-Holstein~30K0.83×
11Berlin~40K0.79×
12Sachsen~40K0.78×
13Hessen~60K0.69×
14Baden-Württemberg~100K0.67×
15Bayern~100K0.63×
16Nordrhein-Westfalen~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Vitalism, Germany
0.53×1.00×6.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitalism audience
#·InterestCategoryAffinity×
01Traditional medicineHealth6.94×
02HerbalismHealth4.91×
03Non-alcoholic beverageFood & Beverages4.75×
04Michael Patrick KellyMusic & Radio4.06×
05Mineral waterFood & Beverages3.92×
06Andy BorgMusic & Radio3.39×
07NordseeFood & Beverages3.09×
08Andrea BergMusic & Radio2.97×
09TraditionPolitics & Society2.88×
10Public transportCars & Mobility2.23×
11Sarah ConnorMusic & Radio2.19×
12QVCMovies & TV2.08×
13EnergyHome & Garden1.83×
14Online newspaperNews1.82×
15Schlager musicMusic & Radio1.81×
16Breaking newsMovies & TV1.74×
17CHECK24Business & Career1.66×
18Helene FischerMusic & Radio1.61×
19MedicineBusiness & Career1.60×
20DeichmannShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitalism audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.88×
IndividualismJOY2.10×
Community OrientationOPEN2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitalism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.78×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitalism have in Germany?

Vitalism has an estimated audience of 1,080,734 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Vitalism fans?

75.9% of Vitalism fans are female, 24.1% are male, with an average age of 43.9 years.

03

Which brands do Vitalism fans like most?

Vitalism fans show strongest brand affinity for Tradition (2.88×), Non-alcoholic beverage (4.75×), and Andy Borg (3.39×) over the country average.

04

Where do Vitalism fans live in Germany?

Vitalism fans in Germany are most concentrated in Niedersachsen (reach ~700K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vitalism fans also like?

Beyond Vitalism itself, the audience over-indexes on Non-alcoholic beverage (4.75×), Andy Borg (3.39×), Traditional medicine (6.94×), and Energy (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Vitalism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vitalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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