Rascasse Audience Intelligence

Vitalism Audience in United States

A data profile of the people who buy, follow and care about Vitalism in United States — modelled from more than twelve digital signal sources. Vitalism has an estimated audience of 12,400,905 people in United States.

#1908among Topic in United States#122in Health

The average Vitalism fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Britney Spears, Tradition, Non-alcoholic beverage, with strongest over-indexing on Britney Spears (2.61× the country average).

Demographically, the Vitalism audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitalism fan in United States is more female, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Britney Spears.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitalism profile in United States.

Audience size
12.4M
in United States
Gender
73.9%♀
26.1% male
Age
39.5
average years
Country rank
#2874
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitalism fans

73.9% are female, 26.1% are male, average age 39.5.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Vitalism audience in United States
MetricValue
Female73.9%
Male26.1%
Average age39.5
Estimated audience size12,400,905
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Vitalism audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Vitalism audience comes from United States.

Worldwide audience distribution share by country for Vitalism
CountryShare
United States38.2%
Brazil7.7%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitalism fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~700K3.76×
02Vermont~30K1.23×
03Alaska~30K1.15×
04Massachusetts~300K1.12×
05Washington, District of Columbia~40K1.08×
06North Dakota~30K1.07×
07New York~700K1.06×
08Connecticut~100K1.06×
09Delaware~40K1.06×
10South Dakota~30K1.06×
11Georgia~400K1.04×
12Oregon~100K1.04×
13Idaho~60K1.03×
14Montana~40K1.03×
15Maine~50K1.02×
16New Hampshire~50K1.01×
17Wisconsin~200K0.99×
18Rhode Island~40K0.99×
19California~1.5M0.98×
20Iowa~100K0.98×
21New Mexico~60K0.96×
22West Virginia~60K0.96×
23Hawaii~50K0.96×
24Virginia~300K0.95×
25Colorado~200K0.95×
26Utah~100K0.95×
27Washington~200K0.94×
28Pennsylvania~400K0.92×
29Arkansas~90K0.92×
30Nebraska~60K0.92×
31Mississippi~90K0.91×
32Arizona~200K0.90×
33Maryland~200K0.90×
34Kentucky~100K0.90×
35Kansas~90K0.90×
36New Jersey~300K0.89×
37Louisiana~100K0.89×
38Oklahoma~100K0.89×
39Missouri~200K0.88×
40Alabama~200K0.87×
41North Carolina~300K0.86×
42Nevada~100K0.86×
43Illinois~400K0.85×
44Michigan~300K0.85×
45South Carolina~200K0.85×
46Tennessee~200K0.84×
47Indiana~200K0.84×
48Ohio~300K0.81×
49Florida~700K0.79×
50Texas~800K0.78×
Fig. 06

Affinity by region

Affinity by region — Vitalism, United States
0.78×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitalism audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.13×
02Britney SpearsMusic & Radio2.61×
03CappuccinoFood & Beverages2.52×
04Microwave ovenHome & Garden2.45×
05Mineral waterFood & Beverages2.32×
06Traditional medicineHealth2.26×
07Milwaukee BrewersSports2.14×
08FanaticsFashion & Accessoires2.14×
09TraditionPolitics & Society2.13×
10Detroit TigersSports1.95×
11Rail transportTravel & Leisure1.83×
12Charitable organizationPolitics & Society1.79×
13PharmacyBusiness & Career1.75×
14Virtual realityTechnology & Electronics1.67×
15Alternative medicineBusiness & Career1.66×
16InnovationBusiness & Career1.65×
17ZooKids & Family1.59×
18Nonprofit organizationPolitics & Society1.55×
19Vintage clothingFashion & Accessoires1.51×
20Renewable energyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitalism audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.13×
Community OrientationOPEN1.79×
Career OrientationPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitalism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.90×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitalism have in United States?

Vitalism has an estimated audience of 12,400,905 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vitalism fans?

73.9% of Vitalism fans are female, 26.1% are male, with an average age of 39.5 years.

03

Which brands do Vitalism fans like most?

Vitalism fans show strongest brand affinity for Britney Spears (2.61×), Tradition (2.13×), and Non-alcoholic beverage (3.13×) over the country average.

04

Where do Vitalism fans live in United States?

Vitalism fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Vitalism fans also like?

Beyond Vitalism itself, the audience over-indexes on Tradition (2.13×), Non-alcoholic beverage (3.13×), Nonprofit organization (1.55×), and Microwave oven (2.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Vitalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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