Vitalism Audience in United States

Vitalism logo

Vitalism has an estimated audience of 12,400,905 people in United States. 73.9% are female, 26.1% are male, average age 39.5. Top regions: California, Minnesota, Texas. Top brand affinities: Whataburger, 3D printing, JTV (Indonesia), Kingdom of Judah, Enfamil.

The average Vitalism fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Minnesota, Texas. Top brand affinities include Whataburger, 3D printing, JTV (Indonesia), with strongest over-indexing on Whataburger (1.93× the country average). Demographically, the Vitalism audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Musical genre

Demographics of Vitalism fans

Demographic split for Vitalism audience in United States
MetricValue
Female73.9%
Male26.1%
Average age39.5
Estimated audience size12,400,905

Audience persona

The typical Vitalism fan in United States is more female, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Vitalism in United States
RegionReachAffinity
California1,376,4881.01×
Minnesota909,4905.12×
Texas828,6790.78×
New York792,5421.14×
Florida660,7080.79×
Georgia459,5671.2×
Pennsylvania346,5930.83×
Illinois340,6870.82×
North Carolina296,1760.79×
Virginia295,5410.98×
New Jersey274,8460.87×
Massachusetts263,3991.08×
Ohio262,8480.69×
Michigan250,0330.77×
Arizona220,0120.87×
Washington219,6770.88×
Wisconsin193,7561.04×
Colorado184,2130.94×
Maryland164,2480.77×
Indiana157,6840.7×
Tennessee156,4840.63×
Oregon153,6691.08×
Missouri149,6570.75×
Connecticut134,7441.08×
Alabama130,0370.75×
South Carolina122,9970.66×
Louisiana110,2880.69×
Kentucky109,5950.7×
Iowa107,7521.05×
Oklahoma100,5830.73×
Utah91,1150.82×
Nevada73,7320.61×
Arkansas73,4640.72×
Kansas59,9040.61×
Mississippi57,8860.57×
Idaho56,7380.91×
New Mexico52,0540.84×
Washington, District of Columbia47,4131.27×
New Hampshire45,0000.92×
West Virginia44,3740.77×
Maine43,4270.98×
Hawaii42,1560.79×
Alaska40,8761.54×
Nebraska38,5570.62×
Rhode Island38,0210.96×
Montana35,6331.04×
South Dakota35,1711.23×
Vermont34,7251.6×
North Dakota34,2451.34×
Wyoming33,1351.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vitalism audience
BrandAffinityCategory
Whataburger1.93×Food & Beverages
3D printing2×Technology & Electronics
JTV (Indonesia)1.56×
Kingdom of Judah2.14×Politics & Society
Enfamil1.98×Kids & Family
Picnic1.54×Kids & Family
Cachorros2.76×Pets & Animals
Grand Prairie, Texas1.56×Travel & Leisure
Cockpit1.62×Travel & Leisure
Cachorros2.18×Pets & Animals
Ural Mountains2.14×Travel & Leisure
Mad About You1.99×Movies & TV
Boracay1.51×Travel & Leisure
Cachaça1.98×Food & Beverages
CAD/CAM dentistry1.52×Health
Buddy Brown2.02×Music & Radio
Perris, California1.53×Travel & Leisure
Cadaqués3×Travel & Leisure
Socialist Federal Republic of Yugoslavia1.53×Politics & Society
Cachoeira2.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vitalism audience
TraitClusterScore
TraditionCONSERVATISM1.67
MindfulnessBALANCE1.61
Family OrientationCONSERVATISM1.47
IndividualismJOY1.42
Risk AppetiteTHRILL1.33
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Vitalism
CountryShare
United States38.2%
Brazil7.7%
Italy6.8%

See Vitalism audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Vitalism have in United States?

Vitalism has an estimated audience of 12,400,905 people in United States, concentrated in California and Minnesota.

What is the gender split and age of Vitalism fans?

73.9% of Vitalism fans are female, 26.1% are male, with an average age of 39.5 years.

Which brands do Vitalism fans like most?

Vitalism fans show strongest brand affinity for Whataburger (1.93×), 3D printing (2×), and JTV (Indonesia) (1.56×) over the country average.

Where do Vitalism fans live in United States?

Vitalism fans in United States are most concentrated in California (reach 1,376,488), Minnesota (reach 909,490), and Texas (reach 828,679). These three regions account for the largest share of the active audience.

What other brands do Vitalism fans also like?

Beyond Vitalism itself, the audience over-indexes on 3D printing (2×), JTV (Indonesia) (1.56×), Kingdom of Judah (2.14×), and Enfamil (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.