Westfalenstadion Audience in Germany
Westfalenstadion has an estimated audience of 387,456 people in Germany. 39.0% are female, 61.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Litter box, Home Office, Progressive rock, Saving, VfL Wolfsburg.
The average Westfalenstadion fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Litter box, Home Office, Progressive rock, with strongest over-indexing on Litter box (1.96× the country average). Demographically, the Westfalenstadion audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Westfalenstadion fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 36.9 |
| Estimated audience size | 387,456 |
Audience persona
The typical Westfalenstadion fan in Germany is more male, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,463 | 2.48× |
| Baden-Württemberg | 61,094 | 1.16× |
| Bayern | 59,206 | 0.95× |
| Hessen | 36,952 | 1.25× |
| Niedersachsen | 33,980 | 0.9× |
| Berlin | 21,538 | 1.24× |
| Rheinland-Pfalz | 17,715 | 0.91× |
| Sachsen | 14,852 | 0.78× |
| Hamburg | 12,644 | 1.44× |
| Schleswig-Holstein | 12,027 | 0.86× |
| Brandenburg | 9,010 | 0.75× |
| Sachsen-Anhalt | 6,158 | 0.61× |
| Thüringen | 5,787 | 0.59× |
| Mecklenburg-Vorpommern | 4,222 | 0.57× |
| Saarland | 3,487 | 0.73× |
| Bremen | 2,511 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.96× | Pets & Animals |
| Home Office | 1.85× | Business & Career |
| Progressive rock | 2× | Music & Radio |
| Saving | 1.5× | Business & Career |
| VfL Wolfsburg | 1.67× | Sports |
| Hebe | 4.38× | Home & Garden |
| Time (magazine) | 1.66× | News |
| Davos | 4× | Travel & Leisure |
| Mohamed Salah | 1.75× | Sports |
| Graham Greene (actor) | 1.87× | |
| Joko Winterscheidt | 1.61× | Movies & TV |
| Zamalek SC | 1.97× | Sports |
| The Ocean Race | 2.59× | Sports |
| Dental hygienist | 1.77× | Health |
| Mackenzie Foy | 1.54× | Fashion & Accessoires |
| Assassin's Creed II | 1.69× | Games |
| Yoga Journal | 3.32× | Sports |
| Filmweb | 2.41× | Movies & TV |
| Assetto Corsa | 1.54× | Games |
| Lev Yashin | 2.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.04 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.8% |
| Italy | 14.2% |
| Switzerland | 4.8% |
See Westfalenstadion audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
Frequently asked questions
How many fans does Westfalenstadion have in Germany?
Westfalenstadion has an estimated audience of 387,456 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Westfalenstadion fans?
39.0% of Westfalenstadion fans are female, 61.0% are male, with an average age of 36.9 years.
Which brands do Westfalenstadion fans like most?
Westfalenstadion fans show strongest brand affinity for Litter box (1.96×), Home Office (1.85×), and Progressive rock (2×) over the country average.
Where do Westfalenstadion fans live in Germany?
Westfalenstadion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,463), Baden-Württemberg (reach 61,094), and Bayern (reach 59,206). These three regions account for the largest share of the active audience.
What other brands do Westfalenstadion fans also like?
Beyond Westfalenstadion itself, the audience over-indexes on Home Office (1.85×), Progressive rock (2×), Saving (1.5×), and VfL Wolfsburg (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Westfalenstadion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.