Woodworking Audience in Germany
Woodworking has an estimated audience of 2,473,100 people in Germany. 38.7% are female, 61.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, FC Bayern Munich, Bundesliga, Sports, Arts and music.
The average Woodworking fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, FC Bayern Munich, Bundesliga, with strongest over-indexing on Entertainment (1.64× the country average). Demographically, the Woodworking audience skews more male with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Woodworking fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 39.8 |
| Estimated audience size | 2,473,100 |
Audience persona
The typical Woodworking fan in Germany is more male, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 541,937 | 1× |
| Bayern | 507,395 | 1.28× |
| Baden-Württemberg | 446,405 | 1.32× |
| Niedersachsen | 285,374 | 1.19× |
| Hessen | 240,520 | 1.28× |
| Thüringen | 123,038 | 1.95× |
| Rheinland-Pfalz | 116,553 | 0.94× |
| Berlin | 100,170 | 0.91× |
| Sachsen | 95,595 | 0.79× |
| Schleswig-Holstein | 80,002 | 0.9× |
| Brandenburg | 67,532 | 0.88× |
| Sachsen-Anhalt | 52,169 | 0.81× |
| Hamburg | 37,244 | 0.67× |
| Mecklenburg-Vorpommern | 31,016 | 0.66× |
| Saarland | 22,934 | 0.76× |
| Bremen | 14,254 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.64× | Movies & TV |
| FC Bayern Munich | 2.06× | Sports |
| Bundesliga | 2.07× | Sports |
| Sports | 1.69× | Sports |
| Arts and music | 1.61× | Arts & Culture |
| Food and drink | 1.56× | Food & Beverages |
| Vehicles | 1.74× | Cars & Mobility |
| Movies | 1.67× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Music | 1.57× | Business & Career |
| Reading | 1.61× | Literature |
| Food | 1.57× | Food & Beverages |
| American football | 2.36× | Sports |
| Germany | 1.53× | Travel & Leisure |
| Outdoor recreation | 1.52× | Sports |
| Harry Potter | 1.6× | Movies & TV |
| Pets | 1.66× | Pets & Animals |
| UEFA Champions League | 1.98× | Sports |
| Games | 1.57× | Games |
| Live events | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.21 |
| Design Affinity | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
| Sustainability | BALANCE | 1.25 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 4.9% |
| Brazil | 4.9% |
See Woodworking audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Woodworking have in Germany?
Woodworking has an estimated audience of 2,473,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Woodworking fans?
38.7% of Woodworking fans are female, 61.3% are male, with an average age of 39.8 years.
Which brands do Woodworking fans like most?
Woodworking fans show strongest brand affinity for Entertainment (1.64×), FC Bayern Munich (2.06×), and Bundesliga (2.07×) over the country average.
Where do Woodworking fans live in Germany?
Woodworking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 541,937), Bayern (reach 507,395), and Baden-Württemberg (reach 446,405). These three regions account for the largest share of the active audience.
What other brands do Woodworking fans also like?
Beyond Woodworking itself, the audience over-indexes on FC Bayern Munich (2.06×), Bundesliga (2.07×), Sports (1.69×), and Arts and music (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woodworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.