Rascasse Audience Intelligence

Woodworking Audience in United States

A data profile of the people who buy, follow and care about Woodworking in United States — modelled from more than twelve digital signal sources. Woodworking has an estimated audience of 17,547,485 people in United States.

#1325among Topic in United States#150in Home & Garden

The average Woodworking fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Let's Move!, Motor vehicle, Manufacturing, with strongest over-indexing on Let's Move! (174.99× the country average).

Demographically, the Woodworking audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Woodworking fan in United States is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Let's Move!.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woodworking profile in United States.

Audience size
17.5M
in United States
Gender
40.3%♀
59.7% male
Age
42.0
average years
Country rank
#1932
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Woodworking fans

40.3% are female, 59.7% are male, average age 42.0.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Woodworking audience in United States
MetricValue
Female40.3%
Male59.7%
Average age42.0
Estimated audience size17,547,485
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Woodworking audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Woodworking audience comes from United States.

Worldwide audience distribution share by country for Woodworking
CountryShare
United States24.2%
United Kingdom4.9%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woodworking audience in United States is strongest.

Fig. 05

Top regions by affinity

Woodworking fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K1.60×
02Washington~500K1.38×
03Wyoming~30K1.34×
04Minnesota~300K1.31×
05Colorado~400K1.29×
06Vermont~40K1.24×
07New Hampshire~80K1.23×
08Maine~70K1.16×
09Ohio~600K1.14×
10West Virginia~90K1.12×
11Kansas~200K1.11×
12Arizona~400K1.10×
13Wisconsin~300K1.10×
14Hawaii~80K1.10×
15Idaho~100K1.09×
16Tennessee~400K1.08×
17Connecticut~200K1.08×
18California~2M1.06×
19Pennsylvania~600K1.06×
20Massachusetts~400K1.04×
21Indiana~300K1.01×
22Utah~200K1.01×
23North Carolina~500K0.99×
24Virginia~400K0.99×
25Missouri~300K0.99×
26Iowa~100K0.99×
27Montana~50K0.98×
28New York~1M0.97×
29Michigan~400K0.96×
30Nebraska~80K0.96×
31South Dakota~40K0.95×
32Illinois~600K0.94×
33Kentucky~200K0.94×
34Maryland~300K0.92×
35New Mexico~80K0.92×
36Alaska~30K0.91×
37Texas~1.5M0.89×
38Georgia~500K0.89×
39Oklahoma~200K0.88×
40Rhode Island~50K0.88×
41Washington, District of Columbia~50K0.88×
42Arkansas~100K0.86×
43South Carolina~200K0.85×
44New Jersey~400K0.84×
45Alabama~200K0.82×
46Mississippi~100K0.82×
47Florida~1M0.81×
48Louisiana~200K0.79×
49Delaware~40K0.77×
50Nevada~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Woodworking, United States
0.70×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woodworking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woodworking audience
#·InterestCategoryAffinity×
01Let's Move!Health174.99×
02Hand toolHome & Garden2.35×
03CarpentryHome & Garden2.14×
04Home repairHome & Garden2.02×
05BuildingHome & Garden2.01×
06PlumbingHome & Garden2.00×
07WheelCars & Mobility1.99×
08LandscapingHome & Garden1.99×
09Motor vehicleCars & Mobility1.98×
10Power toolHome & Garden1.98×
11Home constructionHome & Garden1.96×
12LawnHome & Garden1.94×
13Ultimate Fighting ChampionshipSports1.93×
14ManufacturingBusiness & Career1.89×
15MachineBusiness & Career1.86×
16NBA playoffsSports1.80×
17GardenHome & Garden1.72×
18AdventureTravel & Leisure1.69×
19College footballSports1.67×
20TransportCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woodworking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woodworking audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.36×
Pet OwnershipJOY1.22×
Urban LifestyleOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woodworking audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Quality AwarenessPREMIUM0.91×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Woodworking have in United States?

Woodworking has an estimated audience of 17,547,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Woodworking fans?

40.3% of Woodworking fans are female, 59.7% are male, with an average age of 42.0 years.

03

Which brands do Woodworking fans like most?

Woodworking fans show strongest brand affinity for Let's Move! (174.99×), Motor vehicle (1.98×), and Manufacturing (1.89×) over the country average.

04

Where do Woodworking fans live in United States?

Woodworking fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Woodworking fans also like?

Beyond Woodworking itself, the audience over-indexes on Motor vehicle (1.98×), Manufacturing (1.89×), Garden (1.72×), and Adventure (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Woodworking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Woodworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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