Woodworking Audience in United States

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Woodworking has an estimated audience of 17,547,485 people in United States. 40.3% are female, 59.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Let's Move!, Motor vehicle, Manufacturing, Garden, Adventure.

The average Woodworking fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Let's Move!, Motor vehicle, Manufacturing, with strongest over-indexing on Let's Move! (174.99× the country average). Demographically, the Woodworking audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Woodworking fans

Demographic split for Woodworking audience in United States
MetricValue
Female40.3%
Male59.7%
Average age42.0
Estimated audience size17,547,485

Audience persona

The typical Woodworking fan in United States is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Let's Move!.

Top regions in United States

Top regions ranked by reach for Woodworking in United States
RegionReachAffinity
California2,059,6461.07×
Texas1,307,9110.87×
Florida1,004,5330.85×
New York995,1691.01×
Pennsylvania667,3771.13×
Ohio610,7591.13×
North Carolina590,1061.12×
Illinois574,6510.98×
Washington561,4471.6×
Georgia518,7550.96×
Virginia466,4551.09×
Michigan458,8721×
Massachusetts404,2891.17×
Arizona393,4001.1×
New Jersey361,4940.81×
Tennessee359,7511.02×
Indiana353,4001.1×
Minnesota336,7751.34×
Oregon309,9091.54×
Colorado308,7531.12×
Wisconsin292,1141.11×
Missouri282,4021×
Maryland268,9900.89×
South Carolina236,2730.89×
Kentucky210,6380.96×
Alabama205,2390.84×
Oklahoma171,5080.88×
Louisiana169,7170.75×
Utah167,0701.06×
Connecticut164,9250.94×
Iowa146,0521.01×
Kansas133,1110.96×
Arkansas125,6120.87×
Nevada113,8580.67×
Mississippi107,6760.74×
West Virginia97,8711.2×
Idaho95,7681.09×
New Hampshire92,1091.33×
Hawaii91,8811.22×
New Mexico83,9590.95×
Nebraska82,5880.94×
Maine71,3971.14×
Rhode Island48,9360.88×
Montana46,0850.95×
Washington, District of Columbia41,8050.79×
Vermont38,2941.24×
South Dakota35,8510.88×
Delaware31,6680.65×
Alaska30,4650.81×
North Dakota25,1480.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woodworking audience
BrandAffinityCategory
Let's Move!174.99×Health
Motor vehicle1.98×Cars & Mobility
Manufacturing1.89×Business & Career
Garden1.72×Home & Garden
Adventure1.69×Travel & Leisure
Hand tool2.35×Home & Garden
Machine1.86×Business & Career
Transport1.53×Cars & Mobility
Home repair2.02×Home & Garden
Wheel1.99×Cars & Mobility
Ultimate Fighting Championship1.93×Sports
Lawn1.94×Home & Garden
Home construction1.96×Home & Garden
Landscaping1.99×Home & Garden
Plumbing2×Home & Garden
College football1.67×Sports
Building2.01×Home & Garden
Carpentry2.14×Home & Garden
Power tool1.98×Home & Garden
Engine1.96×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woodworking audience
TraitClusterScore
DIY MentalityTHRILL1.59
PatriotismCONSERVATISM1.21
IndividualismJOY1.17
Design AffinityPREMIUM1.1
CreativityOPEN1.07
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Woodworking
CountryShare
United States24.2%
United Kingdom4.9%
Brazil4.9%

See Woodworking audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Woodworking have in United States?

Woodworking has an estimated audience of 17,547,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Woodworking fans?

40.3% of Woodworking fans are female, 59.7% are male, with an average age of 42.0 years.

Which brands do Woodworking fans like most?

Woodworking fans show strongest brand affinity for Let's Move! (174.99×), Motor vehicle (1.98×), and Manufacturing (1.89×) over the country average.

Where do Woodworking fans live in United States?

Woodworking fans in United States are most concentrated in California (reach 2,059,646), Texas (reach 1,307,911), and Florida (reach 1,004,533). These three regions account for the largest share of the active audience.

What other brands do Woodworking fans also like?

Beyond Woodworking itself, the audience over-indexes on Motor vehicle (1.98×), Manufacturing (1.89×), Garden (1.72×), and Adventure (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woodworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.