Rascasse Audience Intelligence

WWK Target Market in Germany

A data profile of the people who buy, follow and care about WWK in Germany — modelled from more than twelve digital signal sources. WWK has an estimated audience of 121,254 people in Germany.

#39among Insurances in Germany#3824among Brand in Germany#1927in Business & Career

The average WWK fan in Germany is 40.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Home insurance, Property insurance, Life insurance, with strongest over-indexing on Home insurance (113.99× the country average).

Demographically, the WWK audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WWK fan in Germany is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WWK profile in Germany.

Audience size
121K
in Germany
Gender
47.4%♀
52.6% male
Age
40.9
average years
Country rank
#31033
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WWK

47.4% are female, 52.6% are male, average age 40.9.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for WWK audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age40.9
Estimated audience size121,254
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the WWK audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

68.1%

of the worldwide WWK audience comes from Germany.

Worldwide audience distribution share by country for WWK
CountryShare
Germany68.1%
Japan3.4%
China3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WWK audience in Germany is strongest.

Fig. 05

Top regions by affinity

WWK customers by region in Germany
#RegionReachAffinity×
01Bayern~90K2.37×
02Niedersachsen~30K1.17×
03Baden-Württemberg~40K1.14×
04Sachsen~10K1.08×
05Bremen~2K1.08×
06Rheinland-Pfalz~10K1.05×
07Hessen~20K1.04×
08Hamburg~5K0.94×
09Schleswig-Holstein~8K0.90×
10Nordrhein-Westfalen~50K0.89×
11Thüringen~5K0.87×
12Sachsen-Anhalt~5K0.83×
13Saarland~2K0.80×
14Brandenburg~6K0.78×
15Mecklenburg-Vorpommern~3K0.74×
16Berlin~8K0.73×
Fig. 06

Affinity by region

Affinity by region — WWK, Germany
0.73×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WWK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WWK audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career113.99×
02Property insuranceHome & Garden46.78×
03Mobile bankingBusiness & Career25.27×
04Liability insuranceBusiness & Career22.01×
05Life insuranceBusiness & Career19.95×
06Health insuranceBusiness & Career18.24×
07National health insuranceBusiness & Career12.65×
08TinderInternet & Social Media7.08×
09Credit (finance)Business & Career4.45×
10Vehicle insuranceCars & Mobility4.20×
11Bedroom furnitureHome & Garden3.75×
12EssoCars & Mobility3.46×
13InsuranceBusiness & Career3.10×
14Efficient energy useTechnology & Electronics2.89×
15CommerzbankBusiness & Career2.80×
16Deutsche BankBusiness & Career2.63×
17PostbankBusiness & Career2.34×
18BankingBusiness & Career2.20×
19TagesschauMovies & TV1.61×
20Personal financeBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WWK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WWK audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
Career OrientationPOWER1.54×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WWK audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Price SensitivityPREMIUM0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WWK's target market in Germany?

WWK's target market in Germany covers an estimated 121,254 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of WWK customers?

47.4% of the WWK audience are female, 52.6% are male, with an average age of 40.9 years.

03

Which brands do WWK fans like most?

WWK fans show strongest brand affinity for Home insurance (113.99×), Property insurance (46.78×), and Life insurance (19.95×) over the country average.

04

Where do WWK fans live in Germany?

WWK fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WWK fans also like?

Beyond WWK itself, the audience over-indexes on Property insurance (46.78×), Life insurance (19.95×), Health insurance (18.24×), and Mobile banking (25.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See WWK audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WWK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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