WWK Audience in Germany
WWK has an estimated audience of 143,363 people in Germany. 46.3% are female, 53.7% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cocktail, CAC 40, Kieser Training, VfL Wolfsburg, ESignal.
The average WWK fan in Germany is 41.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cocktail, CAC 40, Kieser Training, with strongest over-indexing on Cocktail (2.68× the country average). Demographically, the WWK audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of WWK fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 41.3 |
| Estimated audience size | 143,363 |
Audience persona
The typical WWK fan in Germany is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 95,729 | 2.53× |
| Nordrhein-Westfalen | 44,574 | 0.86× |
| Baden-Württemberg | 37,432 | 1.16× |
| Niedersachsen | 26,726 | 1.17× |
| Hessen | 19,770 | 1.1× |
| Rheinland-Pfalz | 12,835 | 1.09× |
| Sachsen | 12,796 | 1.11× |
| Berlin | 7,868 | 0.75× |
| Schleswig-Holstein | 7,736 | 0.91× |
| Hamburg | 5,227 | 0.98× |
| Brandenburg | 5,067 | 0.69× |
| Thüringen | 5,045 | 0.84× |
| Sachsen-Anhalt | 4,521 | 0.74× |
| Mecklenburg-Vorpommern | 2,756 | 0.61× |
| Bremen | 1,840 | 0.91× |
| Saarland | 1,581 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.68× | Food & Beverages |
| CAC 40 | 2.2× | Business & Career |
| Kieser Training | 5.55× | Sports |
| VfL Wolfsburg | 1.81× | Sports |
| ESignal | 37.18× | Technology & Electronics |
| Video izle | 2.54× | |
| Overboard (film) | 5.16× | Movies & TV |
| Peugeot 308 | 2.4× | Cars & Mobility |
| Metamorphoses | 2.01× | Literature |
| Preacher (comics) | 3.85× | Literature |
| FC Dinamo II București | 121.36× | Sports |
| Jaguar F-Pace | 2.91× | Cars & Mobility |
| Coworking | 1.82× | Business & Career |
| Euphonium | 4.67× | Music & Radio |
| Esra Erol | 2.35× | Movies & TV |
| Eden Lake | 1.98× | Movies & TV |
| Molly Hatchet | 4.9× | Music & Radio |
| Brunello Cucinelli | 1.77× | Fashion & Accessoires |
| Building insulation | 1.62× | Home & Garden |
| Figure painting (hobby) | 1.51× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.63 |
| Career Orientation | POWER | 1.45 |
| Family Orientation | CONSERVATISM | 1.45 |
| Indulgence | JOY | 1.31 |
| Sports Activity | POWER | 1.27 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.4% |
| Switzerland | 8.0% |
| Austria | 3.5% |
See WWK audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does WWK have in Germany?
WWK has an estimated audience of 143,363 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of WWK fans?
46.3% of WWK fans are female, 53.7% are male, with an average age of 41.3 years.
Which brands do WWK fans like most?
WWK fans show strongest brand affinity for Cocktail (2.68×), CAC 40 (2.2×), and Kieser Training (5.55×) over the country average.
Where do WWK fans live in Germany?
WWK fans in Germany are most concentrated in Bayern (reach 95,729), Nordrhein-Westfalen (reach 44,574), and Baden-Württemberg (reach 37,432). These three regions account for the largest share of the active audience.
What other brands do WWK fans also like?
Beyond WWK itself, the audience over-indexes on CAC 40 (2.2×), Kieser Training (5.55×), VfL Wolfsburg (1.81×), and ESignal (37.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WWK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.