A data profile of the people who buy, follow and care about Bournemouth in United Kingdom — modelled from more than twelve digital signal sources. Bournemouth has an estimated audience of 1,481,466 people in United Kingdom.
The average Bournemouth fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include AFC Bournemouth, Wikipedia, Hobby, with strongest over-indexing on AFC Bournemouth (11.17× the country average).
Demographically, the Bournemouth audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bournemouth fan in United Kingdom is more female, around 44.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for AFC Bournemouth.
The key figures that characterise the Bournemouth profile in United Kingdom.
57.6% are female, 42.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.4 |
| Estimated audience size | 1,481,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Bournemouth audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 56.2% |
| Ireland | 8.4% |
| United States | 8.1% |
Where the Bournemouth audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~200K | 1.71× | |
| 02 | England | ~1M | 1.67× | |
| 03 | South East | ~300K | 1.50× | |
| 04 | West Midlands | ~100K | 1.50× | |
| 05 | Wales | ~90K | 1.07× | |
| 06 | Yorkshire and the Humber | ~100K | 0.82× | |
| 07 | East Midlands | ~80K | 0.76× | |
| 08 | East of England | ~100K | 0.74× | |
| 09 | North East | ~40K | 0.69× | |
| 10 | Scotland | ~90K | 0.68× | |
| 11 | Northern Ireland | ~30K | 0.60× | |
| 12 | North West | ~50K | 0.30× |
The strongest cross-interests of the Bournemouth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AFC Bournemouth | Sports | 11.17× | ||
| 02 | Southampton F.C. | Sports | 3.13× | ||
| 03 | Wikipedia | Internet & Social Media | 2.40× | ||
| 04 | Fish and chips | Food & Beverages | 2.25× | ||
| 05 | Esso | Cars & Mobility | 2.15× | ||
| 06 | Hot tub | Home & Garden | 2.15× | ||
| 07 | Risk management | Business & Career | 2.10× | ||
| 08 | Refrigerator | Home & Garden | 2.05× | ||
| 09 | Satire | Literature | 2.05× | ||
| 10 | Real property | Home & Garden | 1.99× | ||
| 11 | Mobile home | Cars & Mobility | 1.96× | ||
| 12 | Betfair | Games | 1.88× | ||
| 13 | Hobby | Home & Garden | 1.86× | ||
| 14 | Mother's Day | Kids & Family | 1.86× | ||
| 15 | Distilled beverage | Food & Beverages | 1.78× | ||
| 16 | Internet & Social Media | 1.77× | |||
| 17 | William Hill (bookmaker) | Games | 1.76× | ||
| 18 | Volunteering | Politics & Society | 1.71× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.48× | |
| Patriotism | CONSERVATISM | 1.47× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Individualism | JOY | 0.81× |
Bournemouth has an estimated audience of 1,481,466 people in United Kingdom, concentrated in England and South East.
57.6% of Bournemouth fans are female, 42.4% are male, with an average age of 44.4 years.
Bournemouth fans show strongest brand affinity for AFC Bournemouth (11.17×), Wikipedia (2.4×), and Hobby (1.86×) over the country average.
Bournemouth fans in United Kingdom are most concentrated in England (reach ~1M), South East (reach ~300K), and South West (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bournemouth itself, the audience over-indexes on Wikipedia (2.4×), Hobby (1.86×), Distilled beverage (1.78×), and WhatsApp (1.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bournemouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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