A data profile of the people who buy, follow and care about Prehistory in United Kingdom — modelled from more than twelve digital signal sources. Prehistory has an estimated audience of 3,013,886 people in United Kingdom.
The average Prehistory fan in United Kingdom is 46.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Satire, with strongest over-indexing on Wikipedia (7.18× the country average).
Demographically, the Prehistory audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Prehistory fan in United Kingdom is balanced, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Prehistory profile in United Kingdom.
48.1% are female, 51.9% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 46.9 |
| Estimated audience size | 3,013,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Prehistory audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 37.4% |
| United Kingdom | 7.9% |
| Italy | 6.1% |
Where the Prehistory audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.24× | |
| 02 | West Midlands | ~200K | 1.23× | |
| 03 | East of England | ~300K | 1.11× | |
| 04 | South East | ~400K | 1.07× | |
| 05 | Wales | ~200K | 1.07× | |
| 06 | Scotland | ~300K | 1.05× | |
| 07 | Northern Ireland | ~90K | 1.01× | |
| 08 | North East | ~100K | 0.97× | |
| 09 | South West | ~200K | 0.93× | |
| 10 | East Midlands | ~200K | 0.93× | |
| 11 | England | ~2.5M | 0.83× | |
| 12 | North West | ~200K | 0.72× |
The strongest cross-interests of the Prehistory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anna Faris | Movies & TV | 7.89× | ||
| 02 | Wikipedia | Internet & Social Media | 7.18× | ||
| 03 | Sketch comedy | Movies & TV | 4.31× | ||
| 04 | Political science | Business & Career | 4.19× | ||
| 05 | Adoption | Kids & Family | 3.94× | ||
| 06 | Margot Robbie | Movies & TV | 3.50× | ||
| 07 | Pierce Brosnan | Movies & TV | 3.32× | ||
| 08 | Satire | Literature | 3.26× | ||
| 09 | National park | Travel & Leisure | 3.26× | ||
| 10 | Risk management | Business & Career | 3.08× | ||
| 11 | Esso | Cars & Mobility | 2.33× | ||
| 12 | Betfair | Games | 2.30× | ||
| 13 | Hobby | Home & Garden | 2.26× | ||
| 14 | Philanthropy | Arts & Culture | 2.18× | ||
| 15 | Anthropology | Business & Career | 2.16× | ||
| 16 | Refrigerator | Home & Garden | 2.11× | ||
| 17 | William Hill (bookmaker) | Games | 1.97× | ||
| 18 | Distilled beverage | Food & Beverages | 1.67× | ||
| 19 | Politics | Politics & Society | 1.64× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.42× | |
| Individualism | JOY | 1.42× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.82× |
Prehistory has an estimated audience of 3,013,886 people in United Kingdom, concentrated in England and South East.
48.1% of Prehistory fans are female, 51.9% are male, with an average age of 46.9 years.
Prehistory fans show strongest brand affinity for Wikipedia (7.18×), Hobby (2.26×), and Satire (3.26×) over the country average.
Prehistory fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Prehistory itself, the audience over-indexes on Hobby (2.26×), Satire (3.26×), Sketch comedy (4.31×), and Political science (4.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Prehistory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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