A data profile of the people who buy, follow and care about Motorcycle sport in Indonesia — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 3,684,242 people in Indonesia.
Motorcycle sport has an estimated audience of 3,684,242 people in Indonesia. 43.4% are female, 56.6% are male, average age 32.1. Top brand affinities: Chopper (motorcycle), Traveloka, Harley-Davidson, Ducati, MotoGP.
Top brand affinities include Chopper (motorcycle), Traveloka, Harley-Davidson, with strongest over-indexing on Chopper (motorcycle) (3.99× the country average).
Demographically, the Motorcycle sport audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Motorcycle sport fan in Indonesia is more male, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Chopper (motorcycle).
The key figures that characterise the Motorcycle sport profile in Indonesia.
43.4% are female, 56.6% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 32.1 |
| Estimated audience size | 3,684,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Motorcycle sport audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chopper (motorcycle) | Cars & Mobility | 3.99× | ||
| 02 | Ducati | Cars & Mobility | 3.85× | ||
| 03 | Motocross | Sports | 3.42× | ||
| 04 | Harley-Davidson | Cars & Mobility | 3.36× | ||
| 05 | KTM | Cars & Mobility | 3.19× | ||
| 06 | Puma | Fashion & Accessoires | 2.61× | ||
| 07 | Family car | Cars & Mobility | 2.53× | ||
| 08 | Vespa | Cars & Mobility | 2.52× | ||
| 09 | City car | Cars & Mobility | 2.31× | ||
| 10 | Traveloka | Travel & Leisure | 1.92× | ||
| 11 | MotoGP | Sports | 1.87× | ||
| 12 | Astro (Malaysian satellite television) | Movies & TV | 1.85× | ||
| 13 | FamilyMart | Shopping | 1.83× | ||
| 14 | Allkpop | Music & Radio | 1.77× | ||
| 15 | Digital photography | Business & Career | 1.71× | ||
| 16 | Scooters | Cars & Mobility | 1.65× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.62× | ||
| 18 | SUVs | Cars & Mobility | 1.53× | ||
| 19 | Online chat | Technology & Electronics | 1.52× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.59× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Luxury Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.26× | |
| Tradition | CONSERVATISM | 0.56× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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