Rascasse Audience Intelligence

CrazyGames Target Market in Malaysia

A data profile of the people who buy, follow and care about CrazyGames in Malaysia — modelled from more than twelve digital signal sources. CrazyGames has an estimated audience of 3,116,007 people in Malaysia.

#11among Brand in Malaysia
#8in Games

The average CrazyGames fan in Malaysia is 37.4 years old, more male, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Top brand affinities include Online games, Drama movies, Energy, with strongest over-indexing on Online games (1.99× the country average).

Demographically, the CrazyGames audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical CrazyGames fan in Malaysia is more male, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Online games.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the CrazyGames profile in Malaysia.

Audience size
3.1M
in Malaysia
Gender
40.8%
59.2% male
Age
37.4
average years
Country rank
#317
Brand in Malaysia
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CrazyGames

40.8% are female, 59.2% are male, average age 37.4.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for CrazyGames audience in Malaysia
MetricValue
Female40.8%
Male59.2%
Average age37.4
Estimated audience size3,116,007
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the CrazyGames audience in Malaysia
Age bracketShare%
16-1918%
20-2927%
30-3922%
40-4917%
50+15%
Fig. 04

Worldwide distribution

2.4%

of the worldwide CrazyGames audience comes from Malaysia.

Worldwide audience distribution share by country for CrazyGames
CountryShare
United States20.1%
Germany6.7%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CrazyGames audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

CrazyGames customers by region in Malaysia
#RegionReachAffinity×
01Terengganu~200K1.53×
02Perak~300K1.35×
03Kelantan~200K1.31×
04Pahang~200K1.25×
05Kedah~200K1.12×
06Johor~400K1.07×
07Negeri Sembilan~200K1.02×
08Malacca~100K1.01×
09Sabah~300K0.99×
10Kuala Lumpur~500K0.97×
11Selangor~800K0.88×
12Perlis~40K0.81×
13Putrajaya~10K0.73×
14Penang~100K0.72×
15Sarawak~200K0.70×
16Labuan~10K0.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CrazyGames audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CrazyGames audience
#·InterestCategoryAffinity×
01Online gamesGames1.99×
02Fantasy moviesMovies & TV1.99×
03Breaking newsMovies & TV1.99×
04Role-playing gamesGames1.99×
05Action gamesGames1.99×
06Card gamesGames1.99×
07Internet celebrityInternet & Social Media1.99×
08CNNMovies & TV1.99×
09Convenience storeFood & Beverages1.86×
10EnergyHome & Garden1.83×
11Horror moviesMovies & TV1.80×
12Documentary moviesMovies & TV1.79×
13BadmintonSports1.79×
14Massively multiplayer online gamesGames1.77×
15Action moviesMovies & TV1.75×
16Drama moviesMovies & TV1.72×
17Anime moviesMovies & TV1.72×
18HerbalismHealth1.64×
19Bollywood moviesMovies & TV1.55×
20Home improvementHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CrazyGames audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by CrazyGames audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.24×
ExtroversionTHRILL1.22×
PatriotismCONSERVATISM1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by CrazyGames audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.82×
Community OrientationOPEN0.86×
Luxury OrientationPREMIUM0.86×
1.00× baseline
Section 06

Frequently asked questions

01

Who is CrazyGames's target market in Malaysia?

CrazyGames's target market in Malaysia covers an estimated 3,116,007 people, concentrated in Selangor and Kuala Lumpur.

02

What is the gender split and age of CrazyGames customers?

40.8% of the CrazyGames audience are female, 59.2% are male, with an average age of 37.4 years.

03

Which brands do CrazyGames fans like most?

CrazyGames fans show strongest brand affinity for Online games (1.99×), Drama movies (1.72×), and Energy (1.83×) over the country average.

04

Where do CrazyGames fans live in Malaysia?

CrazyGames fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do CrazyGames fans also like?

Beyond CrazyGames itself, the audience over-indexes on Drama movies (1.72×), Energy (1.83×), Action movies (1.75×), and Home improvement (1.53×) compared to the Malaysia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for CrazyGames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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