Rascasse Audience Intelligence

Body art Audience in Poland

A data profile of the people who buy, follow and care about Body art in Poland — modelled from more than twelve digital signal sources. Body art has an estimated audience of 1,756,804 people in Poland.

#1among Body in Poland
#566among Topic in Poland
#29in Beauty & Wellness

Body art has an estimated audience of 1,756,804 people in Poland. 69.7% are female, 30.3% are male, average age 32.6. Top brand affinities: Rossmann, Kaufland, Pepco, Love & Sex, Flower.

Top brand affinities include Rossmann, Kaufland, Pepco, with strongest over-indexing on Rossmann (2.16× the country average).

Demographically, the Body art audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Sustainability.

The typical Body art fan in Poland is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Body art profile in Poland.

Audience size
1.8M
in Poland
Gender
69.7%
30.3% male
Age
32.6
average years
Country rank
#846
Topic in Poland
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body art fans

69.7% are female, 30.3% are male, average age 32.6.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Body art audience in Poland
MetricValue
Female69.7%
Male30.3%
Average age32.6
Estimated audience size1,756,804
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Body art audience in Poland
Age bracketShare%
16-1930%
20-2930%
30-3921%
40-4913%
50+6%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Body art audience comes from Poland.

Worldwide audience distribution share by country for Body art
CountryShare
United States20.3%
Japan8.3%
China7.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body art audience
#·InterestCategoryAffinity×
01Body modificationBeauty & Wellness3.90×
02Love & SexKids & Family3.56×
03RossmannShopping2.16×
04DeichmannShopping2.15×
05otoMoto.plCars & Mobility2.15×
06Kwestia SmakuFood & Beverages1.99×
07Konfrontacja Sztuk WalkiSports1.89×
08FlowerHome & Garden1.88×
09Retro styleFashion & Accessoires1.84×
10Contemporary artArts & Culture1.75×
11PUDELEKNews1.71×
12KauflandShopping1.64×
13PepcoFashion & Accessoires1.62×
14TwitchGames1.62×
15Fast foodFood & Beverages1.60×
16Fine artBusiness & Career1.57×
17EmpikShopping1.55×
18Leroy MerlinShopping1.53×
19Black Red WhiteHome & Garden1.52×
20CastoramaShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Body art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.63×
SustainabilityBALANCE1.33×
Urban LifestyleOPEN1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Body art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Career OrientationPOWER0.83×
Community OrientationOPEN0.89×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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