A data profile of the people who buy, follow and care about Television channel in Poland — modelled from more than twelve digital signal sources. Television channel has an estimated audience of 1,540,608 people in Poland.
Television channel has an estimated audience of 1,540,608 people in Poland. 44.5% are female, 55.5% are male, average age 35.6. Top brand affinities: Lech Poznań, WhatsApp, TVP Sport, Pay television, First-person shooter games.
Top brand affinities include Lech Poznań, WhatsApp, TVP Sport, with strongest over-indexing on Lech Poznań (1.68× the country average).
Demographically, the Television channel audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical Television channel fan in Poland is more male, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Television channel profile in Poland.
44.5% are female, 55.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 35.6 |
| Estimated audience size | 1,540,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Television channel audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 6.5% |
| France | 4.5% |
The strongest cross-interests of the Television channel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wojciech Szczęsny | Sports | 3.74× | ||
| 02 | Ronaldinho | Sports | 3.74× | ||
| 03 | Piotr Zieliński | Sports | 3.74× | ||
| 04 | NATO | Politics & Society | 3.74× | ||
| 05 | Darts | Sports | 2.77× | ||
| 06 | Pay television | Movies & TV | 2.11× | ||
| 07 | Eurosport | Sports | 2.06× | ||
| 08 | Flightradar24 | Travel & Leisure | 2.00× | ||
| 09 | Viral video | Internet & Social Media | 1.93× | ||
| 10 | Telegram | Internet & Social Media | 1.90× | ||
| 11 | Scotch whisky | Food & Beverages | 1.89× | ||
| 12 | Breaking news | Movies & TV | 1.74× | ||
| 13 | BNP Paribas | Business & Career | 1.73× | ||
| 14 | Lech Poznań | Sports | 1.68× | ||
| 15 | TVP Sport | Sports | 1.59× | ||
| 16 | First-person shooter games | Games | 1.59× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | University | Business & Career | 1.56× | ||
| 19 | Stand-up comedy | Movies & TV | 1.55× | ||
| 20 | Radio ZET | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Spirituality | BALANCE | 1.26× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Design Affinity | PREMIUM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Television channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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