Rascasse Audience Intelligence

101 Audience in United States

A data profile of the people who buy, follow and care about 101 in United States — modelled from more than twelve digital signal sources. 101 has an estimated audience of 4,545,158 people in United States.

#64among Concert venue in United States#514among POI in United States#647in Music & Radio

The average 101 fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.58× the country average).

Demographically, the 101 audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 101 fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 101 profile in United States.

Audience size
4.5M
in United States
Gender
56.9%♀
43.1% male
Age
40.6
average years
Country rank
#7251
POI in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 101 fans

56.9% are female, 43.1% are male, average age 40.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for 101 audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.6
Estimated audience size4,545,158
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the 101 audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

38.1%

of the worldwide 101 audience comes from United States.

Worldwide audience distribution share by country for 101
CountryShare
United States38.1%
Japan14.8%
Netherlands9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 101 audience in United States is strongest.

Fig. 05

Top regions by affinity

101 fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~400K4.59×
02Tennessee~200K2.25×
03Colorado~100K2.19×
04North Carolina~200K1.95×
05Kentucky~90K1.92×
06Florida~500K1.88×
07Washington~100K1.71×
08Nevada~60K1.57×
09California~700K1.56×
10Washington, District of Columbia~20K1.44×
11Oregon~60K1.43×
12Virginia~100K1.40×
13Texas~500K1.39×
14Utah~50K1.37×
15Hawaii~20K1.35×
16Maryland~70K1.14×
17South Carolina~70K1.14×
18Nebraska~20K1.10×
19Wyoming~5K0.96×
20North Dakota~7K0.95×
21Idaho~20K0.92×
22Alaska~7K0.92×
23Delaware~10K0.91×
24Arkansas~30K0.88×
25Minnesota~50K0.86×
26Illinois~90K0.70×
27Georgia~80K0.69×
28Ohio~80K0.67×
29New Jersey~60K0.66×
30Missouri~40K0.66×
31Montana~7K0.63×
32Massachusetts~50K0.62×
33Pennsylvania~80K0.59×
34Indiana~40K0.57×
35Wisconsin~30K0.56×
36Alabama~30K0.56×
37Connecticut~20K0.56×
38Iowa~20K0.56×
39South Dakota~5K0.55×
40Oklahoma~20K0.52×
41New Hampshire~8K0.52×
42Kansas~20K0.51×
43New Mexico~10K0.51×
44Michigan~50K0.50×
45Mississippi~20K0.50×
46New York~100K0.46×
47West Virginia~8K0.46×
48Rhode Island~6K0.46×
49Louisiana~20K0.41×
50Maine~6K0.41×
Fig. 06

Affinity by region

Affinity by region — 101, United States
0.41×1.00×4.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 101 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 101 audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.58×
02DepopFashion & Accessoires2.23×
03LivemusicMusic & Radio1.93×
04Compact carCars & Mobility1.76×
05Labor DayPolitics & Society1.71×
06Movie theaterMovies & TV1.68×
07Megan FoxMovies & TV1.68×
08Us WeeklyInternet & Social Media1.64×
09Music festivalsMusic & Radio1.62×
10Film scoreMusic & Radio1.62×
11VoucherShopping1.60×
12BarsTravel & Leisure1.56×
13BrewingFood & Beverages1.56×
14FoodieFood & Beverages1.53×
15NightlifeArts & Culture1.53×
16FlatbreadFood & Beverages1.53×
17Wine tastingFood & Beverages1.51×
18Facial hairBeauty & Wellness1.51×
19MeteorologyHome & Garden1.50×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 101 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 101 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 101 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 101 have in United States?

101 has an estimated audience of 4,545,158 people in United States, concentrated in California and Florida.

02

What is the gender split and age of 101 fans?

56.9% of 101 fans are female, 43.1% are male, with an average age of 40.6 years.

03

Which brands do 101 fans like most?

101 fans show strongest brand affinity for Concerts (2.58×), Bars (1.56×), and Livemusic (1.93×) over the country average.

04

Where do 101 fans live in United States?

101 fans in United States are most concentrated in California (reach ~700K), Florida (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do 101 fans also like?

Beyond 101 itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See 101 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 101. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →