Rascasse Audience Intelligence

94.5 THE BUZZ Audience in United States

A data profile of the people who buy, follow and care about 94.5 THE BUZZ in United States — modelled from more than twelve digital signal sources. 94.5 THE BUZZ has an estimated audience of 355,937 people in United States.

#43among Radio Station in United States#6354in Music & Radio

The average 94.5 THE BUZZ fan in United States is 34.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Houston Rockets, Whataburger, Mortgage loans, with strongest over-indexing on Houston Rockets (4.94× the country average).

Demographically, the 94.5 THE BUZZ audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 94.5 THE BUZZ fan in United States is balanced, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Houston Rockets.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 94.5 THE BUZZ profile in United States.

Audience size
356K
in United States
Gender
51.1%♀
48.9% male
Age
34.3
average years
Country rank
#44227
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 94.5 THE BUZZ fans

51.1% are female, 48.9% are male, average age 34.3.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for 94.5 THE BUZZ audience in United States
MetricValue
Female51.1%
Male48.9%
Average age34.3
Estimated audience size355,937
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the 94.5 THE BUZZ audience in United States
Age bracketShare%
16-1925%
20-2929%
30-3924%
40-4916%
50+7%
Fig. 04

Worldwide distribution

99.6%

of the worldwide 94.5 THE BUZZ audience comes from United States.

Worldwide audience distribution share by country for 94.5 THE BUZZ
CountryShare
United States99.6%
United Kingdom0.3%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 94.5 THE BUZZ audience in United States is strongest.

Fig. 05

Top regions by affinity

94.5 THE BUZZ fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K19.94×
02Vermont~1K2.08×
03Arkansas~5K1.80×
04Delaware~2K1.56×
05Louisiana~7K1.55×
06Oklahoma~5K1.33×
07Rhode Island~1K1.29×
08Colorado~7K1.18×
09New Mexico~2K1.14×
10Alaska<1K0.96×
11North Dakota<1K0.95×
12South Dakota<1K0.93×
13Montana<1K0.91×
14Maine~1K0.89×
15Illinois~10K0.88×
16West Virginia~1K0.88×
17Hawaii~1K0.88×
18New Hampshire~1K0.88×
19Idaho~2K0.87×
20Washington, District of Columbia<1K0.87×
21Nebraska~2K0.85×
22Utah~3K0.84×
23Mississippi~2K0.84×
24Alabama~4K0.82×
25Oregon~3K0.82×
26Iowa~2K0.82×
27Kansas~2K0.81×
28South Carolina~4K0.78×
29Kentucky~3K0.78×
30Connecticut~3K0.77×
31Nevada~3K0.77×
32Tennessee~5K0.76×
33Indiana~5K0.76×
34Pennsylvania~9K0.74×
35Virginia~6K0.74×
36Maryland~4K0.73×
37Missouri~4K0.73×
38Arizona~5K0.72×
39Minnesota~4K0.72×
40New Jersey~6K0.71×
41Wisconsin~4K0.70×
42Georgia~7K0.68×
43Michigan~6K0.68×
44Massachusetts~5K0.67×
45Washington~5K0.66×
46Ohio~7K0.62×
47North Carolina~6K0.60×
48New York~9K0.46×
49Florida~10K0.45×
50California~10K0.38×
Fig. 06

Affinity by region

Affinity by region — 94.5 THE BUZZ, United States
0.38×1.00×19.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 94.5 THE BUZZ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 94.5 THE BUZZ audience
#·InterestCategoryAffinity×
01Houston DynamoSports15.41×
02Houston RocketsSports4.94×
03Houston TexansSports4.61×
04WhataburgerFood & Beverages4.06×
05Weather forecastingHome & Garden3.14×
06Britney SpearsMusic & Radio2.64×
07Mortgage loansBusiness & Career2.61×
08Vehicle insuranceCars & Mobility2.58×
09Solar energyHome & Garden2.56×
10Pizza HutFood & Beverages2.50×
11FedExBusiness & Career2.48×
12SubwayFood & Beverages2.40×
13Discount storesShopping2.40×
14Domino's PizzaFood & Beverages2.18×
15TMZInternet & Social Media2.14×
16McDonald'sFood & Beverages2.05×
17Shopping mallsShopping2.03×
18BarbecueFood & Beverages1.74×
19PinterestInternet & Social Media1.71×
20FurnitureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 94.5 THE BUZZ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 94.5 THE BUZZ audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.31×
Price SensitivityPREMIUM1.70×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 94.5 THE BUZZ audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Risk AppetiteTHRILL0.64×
TravellingTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 94.5 THE BUZZ have in United States?

94.5 THE BUZZ has an estimated audience of 355,937 people in United States, concentrated in Texas and California.

02

What is the gender split and age of 94.5 THE BUZZ fans?

51.1% of 94.5 THE BUZZ fans are female, 48.9% are male, with an average age of 34.3 years.

03

Which brands do 94.5 THE BUZZ fans like most?

94.5 THE BUZZ fans show strongest brand affinity for Houston Rockets (4.94×), Whataburger (4.06×), and Mortgage loans (2.61×) over the country average.

04

Where do 94.5 THE BUZZ fans live in United States?

94.5 THE BUZZ fans in United States are most concentrated in Texas (reach ~300K), California (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do 94.5 THE BUZZ fans also like?

Beyond 94.5 THE BUZZ itself, the audience over-indexes on Whataburger (4.06×), Mortgage loans (2.61×), Pizza Hut (2.5×), and Subway (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See 94.5 THE BUZZ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 94.5 THE BUZZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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