According to Jim Audience in United States

According to Jim has an estimated audience of 463,977 people in United States. 38.3% are female, 61.7% are male, average age 35.3. Top regions: Texas, California, Ohio. Top brand affinities: Whataburger, Pillow, Spiritualized, Personality, Ennis.
The average According to Jim fan in United States is 35.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Whataburger, Pillow, Spiritualized, with strongest over-indexing on Whataburger (1.73× the country average). Demographically, the According to Jim audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of According to Jim fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 35.3 |
| Estimated audience size | 463,977 |
Audience persona
The typical According to Jim fan in United States is more male, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 34,497 | 0.86× |
| California | 29,481 | 0.58× |
| Ohio | 23,861 | 1.67× |
| Florida | 23,739 | 0.76× |
| Pennsylvania | 19,246 | 1.23× |
| Michigan | 19,129 | 1.58× |
| Illinois | 17,487 | 1.13× |
| New York | 16,505 | 0.64× |
| Indiana | 14,897 | 1.76× |
| North Carolina | 12,099 | 0.87× |
| Missouri | 11,365 | 1.52× |
| Tennessee | 11,141 | 1.2× |
| Wisconsin | 10,928 | 1.57× |
| Georgia | 9,632 | 0.67× |
| Arizona | 8,779 | 0.93× |
| Virginia | 8,015 | 0.71× |
| Oklahoma | 7,965 | 1.55× |
| Kentucky | 7,413 | 1.27× |
| Minnesota | 7,223 | 1.09× |
| South Carolina | 6,553 | 0.94× |
| New Jersey | 6,503 | 0.55× |
| Colorado | 6,270 | 0.86× |
| Massachusetts | 6,200 | 0.68× |
| Washington | 6,137 | 0.66× |
| Iowa | 6,103 | 1.6× |
| Louisiana | 5,963 | 1× |
| Arkansas | 5,745 | 1.5× |
| Alabama | 5,674 | 0.88× |
| Connecticut | 5,514 | 1.18× |
| Oregon | 4,782 | 0.9× |
| Maryland | 4,718 | 0.59× |
| Kansas | 4,544 | 1.24× |
| Mississippi | 3,388 | 0.89× |
| Utah | 3,300 | 0.79× |
| Nevada | 3,074 | 0.68× |
| Nebraska | 2,881 | 1.24× |
| West Virginia | 2,707 | 1.25× |
| Idaho | 2,621 | 1.13× |
| New Mexico | 2,615 | 1.12× |
| New Hampshire | 1,728 | 0.95× |
| Maine | 1,590 | 0.96× |
| Montana | 1,453 | 1.13× |
| South Dakota | 1,286 | 1.2× |
| North Dakota | 1,217 | 1.28× |
| Delaware | 862 | 0.67× |
| Rhode Island | 851 | 0.58× |
| Hawaii | 769 | 0.39× |
| Wyoming | 672 | 0.98× |
| Vermont | 644 | 0.79× |
| Washington, District of Columbia | 495 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.73× | Food & Beverages |
| Pillow | 1.55× | Home & Garden |
| Spiritualized | 12.86× | Music & Radio |
| Personality | 2.36× | Business & Career |
| Ennis | 10.44× | Travel & Leisure |
| Temple Grandin | 2.32× | Literature |
| Julio Cesar Chavez Jr. | 2.17× | Sports |
| Paul Dano | 1.52× | Movies & TV |
| Arutz Sheva | 1.84× | News |
| REO Speedwagon | 1.83× | Music & Radio |
| Gaelic football | 1.54× | Sports |
| Wedding Favors shop | 12.67× | Kids & Family |
| Edgars | 1.5× | Shopping |
| Ironmongery | 1.73× | Home & Garden |
| Paducah, Kentucky | 1.55× | Travel & Leisure |
| Celtic punk | 1.61× | Music & Radio |
| ABC iview | 2.16× | Movies & TV |
| Novelty item | 1.67× | Literature |
| Eldritch (band) | 1.6× | Music & Radio |
| World Extreme Cagefighting | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.61 |
| Community Orientation | OPEN | 1.45 |
| Spirituality | BALANCE | 1.42 |
| Tradition | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| Germany | 16.6% |
| Italy | 12.7% |
See According to Jim audiences in other countries
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Frequently asked questions
How many fans does According to Jim have in United States?
According to Jim has an estimated audience of 463,977 people in United States, concentrated in Texas and California.
What is the gender split and age of According to Jim fans?
38.3% of According to Jim fans are female, 61.7% are male, with an average age of 35.3 years.
Which brands do According to Jim fans like most?
According to Jim fans show strongest brand affinity for Whataburger (1.73×), Pillow (1.55×), and Spiritualized (12.86×) over the country average.
Where do According to Jim fans live in United States?
According to Jim fans in United States are most concentrated in Texas (reach 34,497), California (reach 29,481), and Ohio (reach 23,861). These three regions account for the largest share of the active audience.
What other brands do According to Jim fans also like?
Beyond According to Jim itself, the audience over-indexes on Pillow (1.55×), Spiritualized (12.86×), Personality (2.36×), and Ennis (10.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for According to Jim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.