Rascasse Audience Intelligence

According to Jim Audience in United States

A data profile of the people who buy, follow and care about According to Jim in United States — modelled from more than twelve digital signal sources. According to Jim has an estimated audience of 498,420 people in United States.

#707among TV series in United States#3219among Movie / TV Show / Series in United States#6820in Movies & TV

The average According to Jim fan in United States is 35.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Radio, It's Always Sunny in Philadelphia, Whole life insurance, with strongest over-indexing on Radio (3.06× the country average).

Demographically, the According to Jim audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical According to Jim fan in United States is more male, around 35.3 years old, with strong Spirituality tendencies and a notable affinity for Radio.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the According to Jim profile in United States.

Audience size
498K
in United States
Gender
38.3%♀
61.7% male
Age
35.3
average years
Country rank
#36722
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of According to Jim viewers

38.3% are female, 61.7% are male, average age 35.3.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for According to Jim audience in United States
MetricValue
Female38.3%
Male61.7%
Average age35.3
Estimated audience size498,420
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the According to Jim audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

45.2%

of the worldwide According to Jim audience comes from United States.

Worldwide audience distribution share by country for According to Jim
CountryShare
United States45.2%
Germany29.4%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the According to Jim audience in United States is strongest.

Fig. 05

Top regions by affinity

According to Jim fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~10K1.56×
02Ohio~20K1.55×
03Iowa~6K1.55×
04Wisconsin~10K1.51×
05Michigan~20K1.48×
06Missouri~10K1.41×
07Arkansas~5K1.40×
08Oklahoma~7K1.39×
09West Virginia~3K1.36×
10North Dakota~1K1.35×
11Kentucky~8K1.30×
12South Dakota~1K1.23×
13Nebraska~3K1.22×
14Pennsylvania~20K1.20×
15Kansas~4K1.18×
16Tennessee~10K1.17×
17Idaho~3K1.14×
18Illinois~20K1.10×
19Montana~1K1.09×
20Minnesota~7K1.08×
21New Mexico~2K1.06×
22Alabama~7K1.03×
23Louisiana~6K1.02×
24Maine~2K1.02×
25Connecticut~5K1.01×
26New Hampshire~2K0.98×
27Mississippi~4K0.95×
28Vermont<1K0.95×
29South Carolina~6K0.93×
30Arizona~9K0.91×
31Oregon~5K0.89×
32Texas~30K0.85×
33North Carolina~10K0.85×
34Utah~4K0.84×
35Colorado~6K0.82×
36Delaware~1K0.81×
37Nevada~3K0.76×
38Rhode Island~1K0.76×
39Alaska<1K0.76×
40Florida~20K0.75×
41Virginia~8K0.70×
42Massachusetts~6K0.69×
43Georgia~10K0.68×
44Washington~6K0.66×
45Maryland~5K0.64×
46New York~20K0.63×
47New Jersey~7K0.62×
48Hawaii~1K0.60×
49California~30K0.57×
50Washington, District of Columbia<1K0.54×
Fig. 06

Affinity by region

Affinity by region — According to Jim, United States
0.54×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the According to Jim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for According to Jim audience
#·InterestCategoryAffinity×
01It's Always Sunny in PhiladelphiaMovies & TV11.11×
02Whole life insuranceBusiness & Career9.74×
03Cats (musical)Music & Radio5.59×
04Chris PrattMovies & TV4.91×
05Arnold SchwarzeneggerMovies & TV4.19×
06Tom CruiseMovies & TV4.15×
07romantic comediesMovies & TV4.07×
08RadioTechnology & Electronics3.06×
09Breakfast televisionMovies & TV2.99×
10Golden Globe AwardMovies & TV2.84×
11TV game showsMovies & TV2.57×
12ActivismPolitics & Society2.19×
13Wendy'sFood & Beverages2.08×
14AldiShopping2.05×
15RedditInternet & Social Media1.89×
16Burger KingFood & Beverages1.86×
17CoffeehousesFood & Beverages1.81×
18Country musicMusic & Radio1.66×
19Macy'sShopping1.64×
20CNNMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the According to Jim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by According to Jim audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.41×
TraditionCONSERVATISM1.64×
Early Adopter MentalityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by According to Jim audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.45×
MindfulnessBALANCE0.54×
ExtroversionTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does According to Jim have in United States?

According to Jim has an estimated audience of 498,420 people in United States, concentrated in Texas and California.

02

What is the gender split and age of According to Jim viewers?

38.3% of According to Jim fans are female, 61.7% are male, with an average age of 35.3 years.

03

Which brands do According to Jim fans like most?

According to Jim fans show strongest brand affinity for Radio (3.06×), It's Always Sunny in Philadelphia (11.11×), and Whole life insurance (9.74×) over the country average.

04

Where do According to Jim fans live in United States?

According to Jim fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do According to Jim fans also like?

Beyond According to Jim itself, the audience over-indexes on It's Always Sunny in Philadelphia (11.11×), Whole life insurance (9.74×), Aldi (2.05×), and Wendy's (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See According to Jim audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for According to Jim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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