Rascasse Audience Intelligence

Adam Smith Audience in United States

A data profile of the people who buy, follow and care about Adam Smith in United States — modelled from more than twelve digital signal sources. Adam Smith has an estimated audience of 924,774 people in United States.

#144among Politician in United States#5631among Person in United States#523in Literature

The average Adam Smith fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microwave oven, United Parcel Service, Non-alcoholic beverage, with strongest over-indexing on Microwave oven (2.52× the country average).

Demographically, the Adam Smith audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adam Smith fan in United States is more male, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for Microwave oven.

Category: Literature · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adam Smith profile in United States.

Audience size
925K
in United States
Gender
41.7%♀
58.3% male
Age
32.7
average years
Country rank
#24961
Person in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adam Smith fans

41.7% are female, 58.3% are male, average age 32.7.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Adam Smith audience in United States
MetricValue
Female41.7%
Male58.3%
Average age32.7
Estimated audience size924,774
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Adam Smith audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

33.1%

of the worldwide Adam Smith audience comes from United States.

Worldwide audience distribution share by country for Adam Smith
CountryShare
United States33.1%
Brazil13.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adam Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Adam Smith fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K2.73×
02Washington~40K2.31×
03Virginia~30K1.33×
04California~100K1.32×
05New York~70K1.30×
06North Carolina~30K1.24×
07Arizona~20K1.18×
08Massachusetts~20K1.17×
09Texas~90K1.13×
10Alabama~10K1.06×
11Connecticut~10K1.04×
12Pennsylvania~30K1.03×
13Maryland~20K1.03×
14South Carolina~10K1.03×
15Georgia~30K1.02×
16New Jersey~20K1.02×
17New Hampshire~4K1.02×
18Ohio~30K1.01×
19Rhode Island~3K1.01×
20Indiana~20K1.00×
21Vermont~2K1.00×
22Mississippi~8K0.99×
23Kansas~7K0.98×
24Idaho~5K0.98×
25Florida~60K0.97×
26Tennessee~20K0.96×
27Missouri~10K0.95×
28Oregon~10K0.95×
29Utah~8K0.95×
30Kentucky~10K0.93×
31Nebraska~4K0.92×
32Michigan~20K0.91×
33Alaska~2K0.91×
34Arkansas~7K0.90×
35Maine~3K0.90×
36New Mexico~4K0.89×
37Illinois~30K0.87×
38Delaware~2K0.87×
39Colorado~10K0.86×
40Montana~2K0.86×
41South Dakota~2K0.86×
42North Dakota~2K0.84×
43Minnesota~10K0.81×
44Oklahoma~8K0.79×
45Louisiana~9K0.78×
46Hawaii~3K0.78×
47Iowa~6K0.77×
48Wisconsin~10K0.76×
49Nevada~7K0.74×
50West Virginia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Adam Smith, United States
0.70×1.00×2.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adam Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adam Smith audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV3.39×
02Private equityBusiness & Career3.07×
03IndividualismPolitics & Society3.06×
04Mineral waterFood & Beverages3.00×
05Non-alcoholic beverageFood & Beverages2.90×
06Microwave ovenHome & Garden2.52×
07Employment agencyBusiness & Career2.49×
08Career developmentBusiness & Career2.43×
09Rail transportTravel & Leisure2.23×
10Lawn mowerHome & Garden2.04×
11Convenience storeFood & Beverages2.04×
12United Parcel ServiceBusiness & Career1.97×
13Atlanta BravesSports1.95×
14Britney SpearsMusic & Radio1.78×
15Hardware storeHome & Garden1.78×
16Charitable organizationPolitics & Society1.70×
17Discount TireShopping1.68×
18Public transportCars & Mobility1.67×
19Online newspaperNews1.65×
20PharmacyBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adam Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adam Smith audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.75×
IndividualismJOY2.26×
Convenience OrientationPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adam Smith audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.46×
Sports ActivityPOWER0.69×
Social Media UsageJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adam Smith have in United States?

Adam Smith has an estimated audience of 924,774 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adam Smith fans?

41.7% of Adam Smith fans are female, 58.3% are male, with an average age of 32.7 years.

03

Which brands do Adam Smith fans like most?

Adam Smith fans show strongest brand affinity for Microwave oven (2.52×), United Parcel Service (1.97×), and Non-alcoholic beverage (2.9×) over the country average.

04

Where do Adam Smith fans live in United States?

Adam Smith fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Adam Smith fans also like?

Beyond Adam Smith itself, the audience over-indexes on United Parcel Service (1.97×), Non-alcoholic beverage (2.9×), Career development (2.43×), and Mineral water (3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Adam Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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